Leyland Pitt

  • Professor, Marketing
  • M.of Commerce, with distinction (Rhodes University); PhD, Marketing; MBA; B.Commerce, with Honors ; B. Commerce (University of Pretoria), PhD (Honoris Causa) Lulea University of Technology (Sweden)

    Segal Room: SGL 3285
    Segal Phone: 778.782.7712

    Email Address: lpitt@sfu.ca

    Curriculum Vitae: View

    Biography

    Leyland F Pitt, MCom, MBA, PhD, PhD, is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. He holds adjunct professorships in marketing at the Royal Institute of Technology, Stockholm, Sweden, and at the Vienna University of Economics and Business, Austria. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management, and London Business School.

    The author of more than 300 articles in peer-reviewed journals, his work has been accepted for publication by such journals as Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, Business Horizons, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor), and in 2000 he was the recipient of the Tamer Cavusgil Award of the American Marketing Association for the best article in Journal of International Marketing.

    Professor Pitt has won many awards for teaching excellence, including Best Lecturer on the MBA Program, Henley Management College, UK; the Dean's Teaching Honor Roll, Beedie School of Business, Simon Fraser University, Canada; best professor and MBA Teacher of the Year, Copenhagen Business School, Denmark; and Best Professor of Program, Joint Executive MBA, University of Vienna, Austria and Carlson School of Management, University of Minnesota, USA. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was the recipient of the American Marketing Association's Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award. He was elected a Distinguished Fellow of the Academy of Marketing Science in 2012.  In 2006 he was awarded the TD Canada Trust award for outstanding teachers, and listed as one of Canada's top MBA professors in the magazine, Canadian Business, in 2005.

    Leyland Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.

    Research Interests

    Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.

    Selected Publications

    Articles and Reports

    Berthon, P. R., & Pitt, L. F. (2018). Brands, truthiness and post-fact: Managing brands in a post-rational world. Journal of Macromarketing. http://doi.org/10.1177/0276146718755869

    Pitt, C. S., Botha, E., Pitt, L. F., & Kietzmann, J. H. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. http://doi.org/10.1016/j.indmarman.2017.09.012

    Morrish, S. C., Pitt, L. F., Vella, J., & Botha, E. (2017). Where to visit, what to drink? A cross-national perspective on wine estate brand personalities. International Journal of Wine Business Research. http://doi.org/10.1108/IJWBR-03-2017-0011

    Treen, E. R., Pitt, L. F., Bredican, J., & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices? Journal of Financial Services Marketing, 22(3), 119-125. http://doi.org/10.1057/s41264-017-0029-2

    Paschen, J., Pitt, L. F., Kietzmann, J. H., & Farshid, M. (2017). The brand personalities of brand communities: An analysis of online communication. Online Information Review. http://doi.org/10.1108/OIR-08-2016-0235

    Blair, A. J., Atanasova, C., Pitt, L. F., Chan, A. K. H., & Wallstrom, A. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores. Journal of Product and Brand Management, 26(5), 447-452. http://doi.org/10.1108/JPBM-06-2016-1214

    Brown, T., Boon, E., & Pitt, L. F. (2017). Seeking funding in order to sell: Crowdfunding as a marketing tool. Business Horizons, 60(2), 189-195. http://doi.org/10.1016/j.bushor.2016.11.004

    Pitt, L. F., & Treen, E. R. (2017). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective. Journal of Public Affairs.

    Boon, E., Pitt, L. F., & Salehi-Sangari, E. (2015). Managing information sharing in online communities and marketplaces. Business Horizons, 58(2), 347-353. http://doi.org/10.1016/j.bushor.2015.01.008

    Boon, E., Pitt, L. F., & Ofek, N. (2015). “Deal of the day”: An analysis of subscriber purchase behavior. Tourism and Hospitality Research, 15(2), 105-114. http://doi.org/10.1177/1467358414567798

    Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58, 411 - 420. http://doi.org/10.1016/j.bushor.2015.03.006

    Boon, E., Pitt, L. F., & Salehi-Sangari, E. (2015). Managing information sharing in online communities and marketplaces. Business Horizons. http://doi.org/10.1016/j.bushor.2015.01.008

    Pitt, L. F., Robson, K. E., & West, D. C. (2015). Navigating the peer-review process: Reviewers' suggestions for a manuscript. Journal of Advertising Research, 55(1), 9-17. http://doi.org/10.2501/JAR-55-1-009-017

    Robson, K. E., Pitt, L. F., & Berthon, P. (2015). "Yes, and...": What improv theater can teach service firms. Business Horizons. http://doi.org/10.1016/j.bushor.2015.02.002

    DesAutels, P., Berthon, P., Caruana, A., & Pitt, L. F. (2015). The impact of country connectedness and cultural values on the equity of a country's workforce. Cross Cultural Management, 22(1), 2-20. http://doi.org/10.1108/CCM-12-2013-0184

    Tsao, H., Campbell, C. L., Ma, J., & Pitt, L. F. (2014). Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size. Journal of Marketing Analytics, 2(4), 205-217. http://doi.org/10.1057/jma.2014.16

    Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2014). Understanding gamification of consumer experiences. Advances in Consumer Research, 42, 352-356. http://doi.org/No DOI

    Beninger, S. S. A., Parent, M. M., Pitt, L. F., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036

    Chan, A., Pitt, L. F., & Nel, D. (2014). Let's face it: Using Chernoff faces to portray social media brand image. Corporate Ownership and Control, 11(4), 609-615. http://doi.org/No DOI

    Vella, J., Caruana, A., & Pitt, L. F. (2014). Elements of a talent strategy for effective relationship building: A study among bank sales and service providers. Journal of Financial Services Marketing, 19(2), 118-131. http://doi.org/10.1057/fsm.2014.14.

    Lilford, N., Caruana, A., & Pitt, L. F. (2014). Psychometric properties of the feedback orientation scale among South African salespersons. Psychological Reports, 114(1), 126-133. http://doi.org/10.2466/08.03.PR0.114k12w5

    Hannah, D. R., Parent, M. M., Pitt, L. F., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001

    Chakrabarti, R., Barnes, B. R., Berthon, P., Pitt, L. F., & Monkhouse, L. L. (2014). Goal orientation effects on behavior and performance: Evidence from international sales agents in the Middle East. International Journal of Human Resource Management, 25(2), 317-340. http://doi.org/10.1080/09585192.2013.826915

    DesAutels, P., Salehi-Sangari, E., Berthon, P., Rabinovich, T., & Pitt, L. F. (2014). It's emergent: Five propositions on the relationship between creative consumers and technology. International Journal of Technology Marketing, 29(1), 72-85. http://doi.org/10.1504/IJTMKT.2014.058084

    Tsao, H., Pitt, L. F., & Campbell, C. L. (2014). Discriminating between behavior using market data from panels. International Journal of Market Research, 56(1), 73-88. http://doi.org/10.2501/IJMR-2013-052

    Vella, J., Caruana, A., & Pitt, L. F. (2013). Organizational commitment and users' perception of ease of use: A study among bank managers. Journal of Management Development, 32(4), 351-362. http://doi.org/10.1108/02621711311326356

    Berthon, P., Robson, K. E., & Pitt, L. F. (2013). Counting the cost to the customer. Journal of Advertising Research, 53(3), 1-6. http://doi.org/10.2501/JAR-53-3-244-246

    Mills, A. J., Robson, K. E., & Pitt, L. F. (2013). Using cartoons to teach corporate social responsibility. Journal of Marketing Education, 35(2), 181-190. http://doi.org/10.1177/0273475313489558

    Robson, K. E., Pitt, L. F., & Wallstrom, A. (2013). Creative market segmentation: Understanding the bugs in consumer behavior. Journal of Public Affairs, 13(2), 218-223. http://doi.org/10.1002/pa.1477

    Pehlivan, E., Berthon, P., Pitt, L. F., & Chakrabarti, R. (2013). When outsourcing fragments: Customer creativity and technological transmutations. Production Planning & Control, 24(4/5), 284-293. http://doi.org/10.1080/09537287.2011.648541

    Berthon, P., & Pitt, L. F. (2012). Brands and burlesque: Toward a theory of spoof advertising. Academy of Marketing Science Review, 2(2-4), 88-98. http://doi.org/10.1007/s13162-012-0027-4

    Wiid, R., Pitt, L. F., & Mills, A. J. (2012). Every story tells a picture: Lessons from cartoons on corporate governance for senior executives. Business Horizons, 55(6), 543-550. http://doi.org/10.1016/j.bushor.2012.07.001

    Reyneke, M., Sorokacova, A., & Pitt, L. F. (2012). Managing brands in times of economic downturn: How do luxury brands fare? Journal of Brand Management, 19(6), 457-476. http://doi.org/10.1057/bm.2011.53

    Halvorson, W., Bal, A. S., Pitt, L. F., & Parent, M. M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence and Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591

    Mills, A. J., Pitt, L. F., & Sattari, S. (2012). Reading between the vines: Analyzing the readability of consumer brand wine websites. International Journal of Wine Business Research, 24(3), 169-182. http://doi.org/10.1108/17511061211259170

    Berthon, P., Pitt, L. F., Plangger, K. A., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271. http://doi.org/10.1016/j.bushor.2012.01.007

    Kietzmann, J. H., Silvestre, B., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109-119. http://doi.org/10.1002/pa.1412

    Vella, J., Caruana, A., & Pitt, L. F. (2012). Equity sensitivity, perceived performance and organizational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18. http://doi.org/10.1057/fsm.2012.1

    Vella, J., Caruana, A., & Pitt, L. F. (2012). Perceived performance, equity sensitivity and organizational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18. http://doi.org/10.1057/fsm.2012.1

    Pitt, L. F. (2012). Web 2.0, social media and creative consumers - Implications for public policy: Introduction to the special edition. Journal of Public Affairs, 12(2), 105-108. http://doi.org/10.1002/pa.1411

    Pitt, L. F., Crittenden, V. L., Plangger, K. A., & Halvorson, W. (2012). Case teaching in the age of technological sophistication. Journal of the Academy of Business Education, 13(Spring), 77-94. http://doi.org/No DOI

    Campbell, C. L., Berthon, P., Pitt, L. F., McCarthy, I. P., & Plangger, K. A. (2012). Making a face: graphical illustrations of managerial stances toward customer creativity. Australasian Marketing Journal, 20(1), 9-15. http://doi.org/10.1016/j.ausmj.2011.10.009

    Newton, F., Ewing, M. T., & Pitt, L. F. (2012). The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research. Psychology and Marketing, 29(1), 1-14. http://doi.org/10.1002/mar.20502

    Vella, J., Caruana, A., & Pitt, L. F. (2012). The effect of behavioural activation and inhibition on CRM adoption. International Journal of Bank Marketing, 30(1), 43-59. http://doi.org/10.1108/02652321211195695

    Reyneke, M., Pitt, L. F., & Berthon, P. (2012). Fine wines and Facebook: Ignore social sties at your peril. Strategic Direction, 28(6), 14-15. http://doi.org/10.1108/02580541211224058

    Berthon, P., Campbell, C. L., Pitt, L. F., & McCarthy, I. P. (2011). Creative consumers: Awareness, attitude and action. Journal of Consumer Marketing, 28(7), 500-507. http://doi.org/10.1108/07363761111181482

    Steyn, P. G., Pitt, L. F., & Chakrabarti, R. (2011). Financial services ads and viewer response profiles: Psychometric properties of a shortened scale. Journal of Financial Services Marketing, 16(3/4), 210-219. http://doi.org/10.1057/fsm.2011.23

    Botha, E., Lillford, N., & Pitt, L. F. (2011, ). South African management literature over the past fifteen years: Content analysis of the three top south African management journals. South African Journal of Business Management [Bedryfsleiding], 42(4), 89-98.

    Berthon, P., Pitt, L. F., Plangger, K. A., & Lee, M. (2011). The rise and rise of the smartphone app: How is IT doing? Cutter Benchmark Review, 11(8), 5-20.

    Berthon, P., Pitt, L. F., & DesAutels, P. (2011). Unveiling videos: Consumer generated ads as qualitative inquiry. Psychology and Marketing, 28(10), 1044–1060. http://doi.org/10.1002/mar.20427

    Sattari, S., Pitt, L. F., & Caruana, A. (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292. http://doi.org/10.1108/13563281111186931

    Crittenden, V. L., Crittenden, W. F., Pinney, C. C., & Pitt, L. F. (2011). Implementing global corporate citizenship: An integrated business framework. Business Horizons, 54(5), 447-455. http://doi.org/10.1016/j.bushor.2011.04.006

    Pitt, L. F., Berthon, P., & Robson, K. E. (2011). Deciding when to use tablets for business applications. MIS Quarterly Executive, 10(3), 133-139. http://doi.org/No DOI

    Pitt, L. F., & Watson, R. T. (2011). The case for cases: Writing and teaching cases for the emerging economies. Information Technology for Development, 17(4), 319-326. http://doi.org/10.1080/02681102.2011.604080

    Halvorson, W., Crittenden, V. L., & Pitt, L. F. (2011). Teaching cases in a virtual world environment: When the traditional case classroom is problematic. Decision Sciences Journal of Innovative Education, 9(3), 485-492. http://doi.org/10.1111/j.1540-4609.2011.00322.x

    Reynecke, M., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Luxury wine brand as gifts: Ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078

    Wiid, R., Pitt, L. F., & Engstrom, A. (2011). Not so sexy: Public opinion of political sex scandals as reflected in political cartoons. Journal of Public Affairs, 11(3), 137-147. http://doi.org/10.1002/pa.401

    Tsao, H., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327

    Botha, E., Farshid, M., & Pitt, L. F. (2011, ). How sociable? An exploratory study of university brand visibility in social media. South African Journal of Business Management [Bedryfsleiding], 42(2), 43-51.

    Pitt, L. F., Parent, M. M., Steyn, P. G., Berthon, P., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2010.2046055

    Pehlivan, E., Berthon, P., & Pitt, L. F. (2011). Ad bites: Towards a theory of ironic advertising. Journal of Advertising Research, 51(2), 417-426. http://doi.org/No DOI

    Pitt, L. F., & Berthon, P. (2011). Just when you thought it was safe to go back into the web: Marketing meets Web 2.0, social media and creative consumers. Business Horizons, 54(3), 181-183. http://doi.org/10.1016/j.bushor.2010.12.002

    Pitt, L. F., Mills, A. J., & Chan, A. K. H. (2011). How readable are environmental policy statements? An exploratory study within the IT industry. Corporate Ownership and Control, 8(3), 258-267. http://doi.org/No DOI

    Pitt, L. F., Parent, M. M., Junglas, I., Spyropoulou, S., & Chan, A. K. H. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005

    Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1), 224-238. http://doi.org/10.2501/JAR-51-1-224-238

    Berthon, P., Pitt, L. F., Chakrabarti, R., & Berthon, J. (2011). Brand worlds: From articulation to integration. Journal of Advertising Research, 51(Supplement), 182-194. http://doi.org/No DOI

    Reynecke, M., Pitt, L. F., & Berthon, P. (2011). Luxury wine brand visibility in social media: An exploratory study. International Journal of Wine Business Research, 23(1), 21-35. http://doi.org/10.1108/17511061111121380

    Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106

    Steyn, P. G., Ewing, M. T., van Heerden, G., Pitt, L. F., & Windisch, L. (2011). From whence it came: Understanding source effects in consumer generated advertising. International Journal of Advertising, 30(1), 133-160. http://doi.org/10.2501/IJA-30-1-133-160

    Pitt, L. F., Sattari, S., & Bevelander, D. L. (2010). Are business school mission statements readable? Evidence from the top 100. Journal of Strategic Management Education, 6(4), 1-16. http://doi.org/No DOI

    Wallstrom, A., Steyn, P. G., & Pitt, L. F. (2010). Expressing herself through brands: A comparative study of women in six Asian-Pacific nations. Journal of Brand Management, 18(3), 228-237. http://doi.org/10.1057/bm.2010.45

    Brown, T. J., Dacin, P. A., & Pitt, L. F. (2010). Corporate image and reputation in B2B markets: Insights from CI/ARG 2008. Industrial Marketing Management, 39(5), 709-711. http://doi.org/10.1016/j.indmarman.2010.02.008

    Bal, A. S., Campbell, C. L., Payne, N. J., & Pitt, L. F. (2010). Political ad portraits: A visual analysis of constituents' reaction to political spoof ads. Journal of Public Affairs, 10(4), 313-328. http://doi.org/10.1002/pa.366

    Tsao, H., Pitt, L. F., & Campbell, C. L. (2010). Analyzing loyalty-based consumer segments to budget for loyalty and promotion programs and maximize market share. Journal of the Operational Research Society, 61(10), 1523-1529. http://doi.org/10.1057/jors.2009.117

    Steyn, P. G., Pitt, L. F., Strasheim, A., Boshoff, C., & Abratt, R. (2010). A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing & Consumer Services, 17(5), 355-373. http://doi.org/10.1016/j.jretconser.2010.03.017

    Berthon, P., Pitt, L. F., Halvorson, W., Ewing, M. T., & Crittenden, V. L. (2010). Advocating avatars: The salesperson in Second Life. Journal of Personal Selling & Sales Management, 30(3), 195-208. http://doi.org/10.2753/PSS0885-3134300301

    Berthon, P., & Pitt, L. F. (2010). Efficiency, effectiveness, emergence: The three stages of designing for consumers. Business Horizons, 53(4), 419-425. http://doi.org/10.1016/j.bushor.2010.02.005

    Steyn, P. G., Wallstrom, A., & Pitt, L. F. (2010). Consumer generated content and source effects in financial services advertising: An experimental study. Journal of Financial Services Marketing, 15(1), 49-61. http://doi.org/10.1057/fsm.2010.3

    Pitt, L. F., Parent, M. M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002

    Ghazisaeedi, M., Pitt, L. F., & Steyn, P. G. (2010). Believing the bloggers: Implications of consumer skepticism for public relations. Asia-Pacific Public Relations Journal, 11(2), 79-91. http://doi.org/No DOI

    Steyn, P. G., Salehi-Sangari, E., Pitt, L. F., Parent, M. M., & Berthon, P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005

    Berthon, P., Crittenden, V. L., DesAutels, P., & Pitt, L. F. (2010). Get the most out of green IT. Industrial Management, September-October(5), 14-18.

    Berthon, P., Pitt, L. F., Parent, M. M., & Berthon, J. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52 (Fall)(1), 45-66. http://doi.org/No DOI

    Caruana, A., Pitt, L. F., Berthon, P., & Page, M. J. (2009). Differentiation and the silver medal winner effects. European Journal of Marketing, 43(11/12), 1365-1377. http://doi.org/10.1108/03090560910989939

    Coudounaris, D., Kvasova, O., Leonidou, L. C., Pitt, L. F., & Nel, D. (2009). Fifteen good years: An analysis of publications in management international review. Management International Review, 49(5), 671-684. http://doi.org/10.1007/s11575-009-0008-5

    Bal, A. S., Pitt, L. F., Berthon, P., & DesAutels, P. (2009). Caricatures, cartoons, spoofs and satires: Political brands as butts. Journal of Public Affairs, 9(4), 229-237. http://doi.org/10.1002/pa.334

    Opoku, R. A., Caruana, A., Pitt, L. F., Berthon, P., Wahlstrom, A., & Nel, D. (2009). Online communication of brand personality: A study of MBA programs of top business schools. Journal of General Management, 35(1), 47-64.

    Backstrom, L., Pitt, L. F., Campbell, C. L., & Nel, D. (2009). Personal acquaintances and salespeople in financial services: Differences between customers and friends. Journal of Financial Services Marketing, 14(1), 26-39. http://doi.org/10.1057/fsm.2009.5

    McMullan, K., Rehal, P., Read, K., Luo, W. T., Wu, H., Pitt, L. F., ... Campbell, C. L. (2009). Selling the Canadian Forces' brand to Canada’s youth. Marketing Intelligence and Planning, 27(4), 474-485. http://doi.org/10.1108/02634500910964047

    Tsao, H., Lin, P., Pitt, L. F., & Campbell, C. L. (2009). The impact of loyalty and promotion effects on the retention rate. Journal of the Operational Research Society, 60(5), 646-651. http://doi.org/10.1057/palgrave.jors.2602564

    Berthon, P., Pitt, L. F., & Campbell, C. L. (2009). Does brand meaning exist in similarity or singularity? Journal of Business Research, 62(3), 356-361. http://doi.org/10.1016/j.jbusres.2008.05.015

    Reddy, M., Terblanche, N. S., Pitt, L. F., & Parent, M. M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001

    Pitt, L. F., Watson, R. T., Berthon, P., Piccolo, G., & Engstrom, A. (2009). E-commerce, Web 2.0 and entrepreneurship: Opportunities in the U-Space. International Review of Entrepreneurship, 7(1), 5-20. http://doi.org/No DOI

    Pitt, L. F., Watson, R. T., & Berthon, P. (2008). From genesis to revelations: The technology diaspora. Communications of the ACM, 51(12 December), 151-154.

    Pitt, L. F., Cyr, D., Campbell, C. L., & Berthon, P. (2008). e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment. International Marketing Review, 25(6), 700-714. http://doi.org/10.1108/02651330810915592

    Berthon, P., Pitt, L. F., & Campbell, C. L. (2008). Ad lib: When customers create the ad. California Management Review, 50(4), 6-30. http://doi.org/10.2307/41166454

    Prinsloo, M., Tudhope, L., Pitt, L. F., & Campbell, C. L. (2008). Using demographics to predict smoking behavior: Large sample evidence from an emerging market. Health Marketing Quarterly, 25(3), 289-301.

    Pitt, L. F., & McCarthy, I. P. (2008). Connecting product innovation management and marketing. Journal of Commercial Biotechnology, 14(3), 197-200.

    Berthon, P., Pitt, L. F., Nel, D., Salehi-Sangari, E., & Engstrom, A. (2008). The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence. Journal of Commercial Biotechnology, 14(3), 213-224.

    Pitt, L. F., & Schlegelmilch, B. (2008). Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management, 33(3), 67-82.

    Tudhope, L., Prinsloo, M., Pitt, L. F., & Barnes, B. R. (2008). Diabetes knowledge and physician compliance: Evidence of links in a large South African sample. Journal of Medical Marketing, 8(2), 169-176.

    Berthon, P., Pitt, L. F., Berthon, J., Campbell, C. L., & Thwaites, D. (2008). e-Relationships for e-readiness: Culture and corruption in international e-B2B. Industrial Marketing Management, 37(1), 83-91. http://doi.org/10.1016/j.indmarman.2007.06.014

    Berthon, J., Pitt, L. F., Abratt, R., & Nel, D. (2008). Icon and markor: Links and performance in South African firms. Journal of Applied Management and Entrepreneurship, 13(1), 15-34.

    Pitt, L. F. (2008). Paul Erdos, Kevin Bacon and I: In praise of co-authorship. International Journal of Advertising, 27(2), 331-336.

    Terblanche, N., Pitt, L. F., Nel, D., & Wallstrom, A. (2008). Corporate governance and business ethics: Pictures of the policies. Corporate Ownership and Control, 6(2), 246-254.

    Steyn, P. G., van Heerden, G., Pitt, L. F., & Boshoff, C. (2008, ). Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them. Public Relations Quarterly, 52(3), 39-44.

    Pitt, L. F., Berthon, P., Piccoli, G., & Watson, R. T. (2008). IS Executives: Organizational focus, customer creativity, and supplier relationships. Cutter Benchmark Review, 8(8), 5-13.

    Pitt, L. F., & Watson, R. T. (2007). An ecosystem perspective on privacy. Journal of Consumer Affairs, 41(2), 365-374.

    Berthon, P., Pitt, L. F., McCarthy, I. P., & Kates, S. M. (2007). When customers get clever: Managerial approaches to dealing with creative consumers. Business Horizons, 50(1 (January-February)), 39-47.

    Strasheim, A., Pitt, L. F., & Caruana, A. (2007). Psychometric properties of the Schlinger viewer response profile: Evidence from a large sample. Journal of Advertising, 36(4), 101-114.

    McCarthy, I. P., Pitt, L. F., Campbell, C. L., Van Der Merwe, R., & Salehi-Sangeri, E. (2007). Exploiting the business opportunities in bio-tech connections: The power of social networks. Journal of Commercial Biotechnology, 13(4), 245-257.

    Pitt, L. F., & Papania, L. (2007). In the words: Managerial approaches to exploring corporate intended image through content analysis. Journal of General Management, 32(4), 1-16.

    Shapiro, D., Russell, B. J., & Pitt, L. F. (2007). Strategic heterogeneity in the global mining industry. Transnational Corporations, 16(3), 1-34.

    Berthon, P., & Pitt, L. F. (2007). Managing the creative consumer conundrum. Advances in Consumer Research, 34.

    Pitt, L. F., & Krzystofiak, F. J. (2007). Taking the tablet: An introspective persxpective on using pen-based computing in the executive case class. Journal of Executive Education, 6(1), 33-40.

    Ghazisaeedi, M., Pitt, L. F., & Chaharsooghi, S. K. (2007). A conceptual model for internet's impact on marketing in Iran. Journal of Research in Interactive Marketing, 1(3), 125-145.

    Caruana, A., Pitt, L. F., Berthon, P., & Berthon, J. (2007). Psychometric properties of the brand personality scale: Evidence from a business school. Psychological Reports, 100(3), 789-794.

    Pitt, L. F., Berthon, P., Prinsloo, M., & Nel, D. (2007). Do I like my icon? Determining preferences for firms' mode of strategic focus. International Journal of Technology Marketing, 2(1), 1-18.

    Pitt, L. F., Berthon, P., Watson, R. T., Wynn, D., & Strasheim, A. (2007). Open to all: A postmodern perspective on product development and brands in an open-source environment. International Journal of Technology Management, 2(4), 316-330.

    Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M., & Leong, E. (2007). The internet's impact on B2B sales management: Some Australian evidence. International Journal of Technology Marketing, 2(4), 348-363.

    van der Merwe, R., Pitt, L. F., Barnes, B. R., Berthon, P., & Salehi-Sangari, E. (2007). Finding the hidden value of SME networks: Evidence from the biotech industry. International Journal of Enterprise Network Management, 2(2), 145-166.

    Opoku, R. A., Abratt, R., Bendixen, M., & Pitt, L. F. (2007). Communicating brand personality: Are the websites doing the talking for food SMEs? Qualitative Market Research: An International Journal, 10(4), 362-374.

    Pitt, L. F., Salehi-Sangari, E., Berthon, J., & Nel, D. (2007). The "ICON" archetype: It's influence on customer orientations and innovation in South African firms. Marketing Intelligence and Planning, 25(2), 157-174.

    Chakrabarti, R., Berthon, P., Watson, R. T., & Pitt, L. F. (2007). Quality management in business relationships: The role of brands in an open source environment. Total Quality Management and Business Excellence, 18(8), 947-955.

    Pitt, L. F., Opoku, R., Hultman, M., Abratt, R., & Spyropoulou, S. (2007). What I say about myself: Communication of brand personality by African countries through their tourism websites. Tourism Management, 28(3), 835-844. http://doi.org/10.1016/j.tourman.2006.06.003

    van der Merwe, R., Berthon, P., Pitt, L. F., & Barnes, B. (2007). Analyzing 'theory networks': Identifying the pivotal theories in marketing. Journal of Marketing Management, 23(3/4), 181-206.

    Berthon, J., Opoku, R. A., Pitt, L. F., & Nel, D. (2007). Brand management and strategic performance: Soume evidence from South Africa. Journal of African Business, 8(2), 27-40.

    Pitt, L. F., & Berthon, P. (2007, ). Ambiguedad de la publicidad [The ambiguity of advertising]. Leadership Magazine, 11(September), 17-18.

    Pitt, L. F., Watson, R. T., Berthon, P., & Zinkhan, D. W. G. (2006). The penguin’s window: Corporate brands from an OS perspective. Journal of the Academy of Marketing Science, 34(2), 115-127.

    Armstrong, J., Pitt, L. F., & Berthon, P. (2006). From production to performance: Solving the positioning dilemma in the dental practice. Journal of the American Dental Association, 137(September), 1283-1288.

    Berthon, P., Hulbert, J. M., & Pitt, L. F. (2005). Consuming technology: Why marketers sometimes get it wrong. California Management Review, 88 (Fall)(1), 110-128.

    van Heerden, G., Salehi-Sangari, E., Pitt, L. F., & Caruana, A. (2009). Do B2B bloggers believe blogs? PR insights on blogger skepticism. Asia-Pacific Public Relations Journal, 10(Nov), 123-132. http://doi.org/No DOI

    Pitt, L. F., Papania, L., & Hall, J. K. (2009). Flying West to get to the East: Service innovation at YVR. Vancouver, Canada: BC Innovation Council.

    Pitt, L. F., Nel, D., van Heerden, G., & Chan, A. (2009). The global text project: New horizons in textbook marketing. Marketing Intelligence and Planning, 27(3), 297-307. http://doi.org/10.1108/02634500910955218

    Pitt, L. F., & Prinsloo, M. (2008). Addressing information shortages in emerging markets: A case study from South Africa. Effective Executive, 28-34.

    Pitt, L. F., Nel, D., & van Heerden, G. (2009). Web 2.0 and the open source movement: Liberating textbooks. International Review of Entrepreneurship, 7(1), 33-56.

    Pitt, L. F., Prinsloo, M., & Berthon, J. (2007). Market orientation and mode of focus: A study of South African firms. Bestuursdinamika [Management Dynamics], 16(1), 20-33.

    Berthon, P., & Pitt, L. F. (2007, ). Ambiguedad de la publicidad. Leadership Magazine, 4(11), 16-18.

    Books, Book Chapters and Monographs

    Pitt, L. F., Napoli, J., & Van Der Merwe, R. (2017). Managing the franchised brand: The franchisees' perspective. In Balmer, J. M. T., Powell, S. M., Kernstock, J., & Brexendorf, T. O. (Eds.), Advances in Corporate Branding (pp. 59-71). Basingstoke, United Kingdom: Palgrave Macmillan Ltd (UK). http://doi.org/10.1057/978-1-352-00008-5_4

    Bal, A. S., Campbell, C. L., & Pitt, L. F. (2012). Viewer reactions to online political spoof videos and advertisements. In Close, A. G. (Eds.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-mail (pp. 185-208). Philadelphia, United States: Taylor & Francis Ltd.

    Watson, R. T., Berthon, P., & Pitt, L. F. (2011). One laptop per child (OLPC): From instrumentality to emergence in information systems. In Galliers, R. D., & Currie, W. L. (Eds.), The Oxford Handbook of Management Information Systems: Critical Perspectives and New Directions. Oxford, United Kingdom: Oxford University Press. http://doi.org/10.1093/oxfordhb/9780199580583.003.0030

    Holbrook, M. B., Hulbert, J. M., Pitt, L. F., & Berthon, P. (2011). Brand manifold: Managing the temporal and socio-cultural dimensions of brands. In Uncles, M. D. (Eds.), Perspectives in Brand Management. Prahran, Australia: Tilde University Press.

    McCarthy, I. P., Pitt, L. F., & Berthon, P. (2010). Service customization through dramaturgy. In Fogliatto, F. S., & da Silveira, G. J. C. (Eds.), Mass customization: Engineering and managing global operations (pp. 43-64). London, United Kingdom: Springer-Verlag (UK). http://doi.org/10.1007/978-1-84996-489-0

    Pitt, L. F. (2009). Real decisions at betfair.com. In Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., & Mitchell, V. (Eds.), Marketing: Real People, Real Decisions (1st European Edition). Harlow, United Kingdom: Financial Times, Prentice-Hall.

    Pitt, L. F. (2007). Opportunities in the network age. In Watson, R. T. (Eds.), Information systems. Athens, United States: The University of Georgia Press.

    Morris, M. H., Davis, B., Mills, A. J., Pitt, L. F., & Berthon, P. (2007). Opportunity and entrepreneurial marketing. In Sethna, Z., Jones, R., & Harrigan, P. (Eds.), Entrepreneurial marketing, global perspectives. Bingley, United Kingdom: Emerald Group Publishing Ltd.

    Teaching Related Material

    Robson, K. E., & Pitt, L. F. (2018). Internet vigilantism and Ashley Madison: Rebranding after a cyberattack. Thousand Oaks, United States: Sage Publications, Inc (US). http://doi.org/10.4135/9781526438348

    Pitt, L. F., & Robson, K. E. (2018). Discovery health and the allied benefits saga: Underestimating the power of social media? Thousand Oaks, United States: Sage Publications, Inc (US).

    Pitt, L. F., Mills, A. J., Nguyen, P., Wu, J., & van Alphen-Sato, A. (2011). Marketing $#*! My dad says. Burnaby, Canada: Simon Fraser University.

    Pitt, L. F., Mills, A. J., Kong, B., Novianty, D., Ghavami, S., & Kim, Y. (2011). Old spice: The man your man could smell like. Burnaby, Canada: Simon Fraser University.

    Pitt, L. F., & Boshoff, C. (2010). Marketing for managers: A practical approach (3rd Edition). Claremont, South Africa: Juta & Company Ltd.

    Halvorson, W., Parent, M. M., & Pitt, L. F. (2009). Selling green dots in second life. Toronto, Canada: Ivey Management Services.

    Parent, M. M., Pitt, L. F., & Morrison, S. (2009). The power of persuasion: An exercise in creating persuasive advertising. Toronto, Canada: Ivey Management Services.

    Schindehutte, M., Morris, M. H., & Pitt, L. F. (2008). Rethinking marketing: The entrepreneurial imperative. New York, United States: Pearson Education Inc.

    Deighton, J., Pitt, L. F., Dessain, V. M., Beyersdorfer, D., & Sjoman, A. (2007). Marketing Chateau Margaux. Boston, United States: Harvard Business School Publishing.

    Powered by TRACS