Leyland Pitt
Professor, Marketing
Dennis F. Culver EMBA Alumni Professor
Segal
Room: SGL 3285
Phone: 778.782.7712
Email: lpitt@sfu.ca
Curriculum Vitae: View
Credentials
M.of Commerce (Rhodes University); PhD, Marketing; MBA; B.Commerce (Honors) (University of Pretoria), PhD (Honoris Causa) Lulea University of Technology (Sweden)Biography
Leyland F Pitt, MCom, MBA, PhD, PhD, is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management at Erasmus University, Wirtschafts University Vienna, and London Business School.
The author of more than 360 articles in peer-reviewed journals, his work has been accepted for publication by such journals as Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, Business Horizons, Computers in Heman Behavior, Technological Forecasting & Social Change, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor)
Professor Pitt has won many awards for teaching excellence, including Best Lecturer on the MBA Program, Henley Management College, UK; the Dean's Teaching Honor Roll, Beedie School of Business, Simon Fraser University, Canada; best professor and MBA Teacher of the Year, Copenhagen Business School, Denmark; and Best Professor of Program, Joint Executive MBA, University of Vienna, Austria and Carlson School of Management, University of Minnesota, USA. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was the recipient of the American Marketing Association's Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award. He was elected a Distinguished Fellow of the Academy of Marketing Science in 2012, and the Berkman Service Award by the same organizaiton in 2017. In 2006 he was awarded the TD Canada Trust award for outstanding teachers, and listed as one of Canada's top MBA professors in the magazine, Canadian Business, in 2005.
Leyland Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.
Research Interests
Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.
Selected Publications
articles and reports
Ferreira, C., Hannah, D., McCarthy, I., Pitt, L., & Lord Ferguson, S. (2020). This Place Is Full of It: Towards an Organizational Bullshit Perception Scale. Psychological Reports. http://doi.org/10.1177/0033294120978162
Toniolo-Barrios, M., & Pitt, L. (2020). Mindfulness and the challenges of working from home in times of crisis. Business Horizons. http://doi.org/10.1016/j.bushor.2020.09.004
Sands, S., Beverland, M., Campbell, C., & Pitt, L. (2020). Strategically releasing control: Navigating the complexities of enabling category captains. Industrial Marketing Management, 90, 181-193. http://doi.org/10.1016/j.indmarman.2020.07.004
Key, T. M., Key, T. M., Clark, T., Clark, T., Ferrell, O., Ferrell, O., Stewart, D. W., Stewart, D. W., & Pitt, L. F. (2020). Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence. AMS Review, 1-17. http://doi.org/10.1007/s13162-020-00176-7
Robertson, J., Pitt, L., & Ferreira, C. (2020). Entrepreneurial ecosystems and the public sector: A bibliographic analysis. Socio-Economic Planning Sciences. http://doi.org/10.1016/j.seps.2020.100862
McCarthy, I. P., Hannah, D., Pitt, L. F., & McCarthy, J. M. (2020). Confronting indifference toward truth: Dealing with workplace bullshit. Business Horizons, 63(3), 253-263. http://doi.org/10.1016/j.bushor.2020.01.001
Toniolo–Barrios, M., Brasil, A., & Pitt, L. F. (2020). Nine Prolific Years: An Analysis of Publications in Mindfulness. Mindfulness, 11(5), 1077-1089. http://doi.org/10.1007/s12671-020-01321-w
Mishra, S., Mishra, S., Ewing, M. T., & Pitt, L. F. (2020). The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis. Industrial Marketing Management, 87, 264-275. http://doi.org/10.1016/j.indmarman.2019.10.005
Ferguson, S. L., Pitt, C., & Pitt, L. (2020). Using artificial intelligence to examine online patient reviews. Journal of Health Psychology. http://doi.org/10.1177/1359105320913954
Kietzmann, J., & Pitt, L. F. (2020). Computerized content analysis of online data – opportunities for marketing scholars and practitioners. European Journal of Marketing, 54(3), 473-477. http://doi.org/10.1108/EJM-01-2020-0007
Flostrand, A., Pitt, L., & Kietzmann, J. (2020). Fake news and brand management: a Delphi study of impact, vulnerability and mitigation. Journal of Product and Brand Management, 29(2), 246-254. http://doi.org/10.1108/JPBM-12-2018-2156
Kietzmann, J., & Pitt, L. F. (2020). Artificial intelligence and machine learning: What managers need to know. Business Horizons, 63(2), 131-133. http://doi.org/10.1016/j.bushor.2019.11.005
Flostrand, A., Pitt, L., & Bridson, S. (2020). The Delphi technique in forecasting– A 42-year bibliographic analysis (1975–2017). Technological Forecasting and Social Change, 150. http://doi.org/10.1016/j.techfore.2019.119773
Brown, T., Park, A., & Pitt, L. F. (2020). A 60-year bibliographic review of the journal of advertising research perspectives on trends in authorship, influences, and research impact. Journal of Advertising Research, 60(4), 353-360. http://doi.org/10.2501/JAR-2020-028
Robson, K., Wilson, M., & Pitt, L. (2019). Creating new products from old ones: Consumer motivations for innovating autonomously from firms. Technovation, 88. http://doi.org/10.1016/j.technovation.2019.05.001
Robertson, J., McCarthy, I. P., & Pitt, L. (2019). Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework. Knowledge Management Research and Practice, 17(4), 461-472. http://doi.org/10.1080/14778238.2019.1589396
Berthon, P., Pitt, L., & Campbell, C. (2019). Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction. Journal of Public Policy and Marketing, 38(4), 451-468. http://doi.org/10.1177/0743915619859852
Pitt, C. S., Plangger, K. A., Botha, E., Kietzmann, J., & Pitt, L. (2019). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management, 81, 130-137. http://doi.org/10.1016/j.indmarman.2017.09.012
Ferreira, C. C., Lord Ferguson, S., & Pitt, L. F. (2019). Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods. Journal of Marketing Management, 35(9-10), 867-885. http://doi.org/10.1080/0267257X.2019.1637921
Hannah, D., Parent, M., Pitt, L., & Berthon, P. (2019). Secrets and knowledge management strategy: the role of secrecy appropriation mechanisms in realizing value from firm innovations. Journal of Knowledge Management, 23(2), 297-312. http://doi.org/10.1108/JKM-09-2017-0389
Ewing, T., Heilgenberg, K., & Pitt, L. (2019). How to demotivate your top performers: Lessons from professional cricket. Business Horizons, 62(2), 149-155. http://doi.org/10.1016/j.bushor.2018.09.003
Berthon, P. R., & Pitt, L. F. (2019). Types of mindfulness in an age of digital distraction. Business Horizons, 62(2), 131-137. http://doi.org/10.1016/j.bushor.2018.10.003
Marder, B., Gattig, D., Collins, E., Pitt, L., Kietzmann, J., & Erz, A. (2019). The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. Computers in Human Behavior, 91, 72-83. http://doi.org/10.1016/j.chb.2018.09.006
Shum, V., Park, A., Maine, E., & Pitt, L. F. (2019). A Bibliometric Study of Research-Technology Management, 1998–2017: An analysis of 20 years of RTM articles offers a perspective on trends and evolutions in the journal’s content and in the field of innovation management. Research Technology Management, 62(1), 34-43. http://doi.org/10.1080/08956308.2019.1541728
Farshid, M., Lord Ferguson, S., Pitt, L., & Plangger, K. (2019). People as products: Exploring replication and corroboration in the dimensions of theory, method and context. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2019.11.001
Pitt, L., Lord Ferguson, S., & Berthon, P. (2018). The transition from products to connected health: observations and avenues for future research. AMS Review, 8(3-4), 233-239. http://doi.org/10.1007/s13162-018-0127-x
Berthon, P. R., & Pitt, L. F. (2018). Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World. Journal of Macromarketing, 38(2), 218-227. http://doi.org/10.1177/0276146718755869
Berthon, P. R., Treen, E., & Pitt, L. F. (2018). How truthiness, fake news and post-fact endanger brands and what to do about it. Marketing Intelligence Review, 10(1), 18-23. http://doi.org/10.2478/gfkmir-2018-0003
Treen, E., Pitt, L., Bredican, J., & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices? Journal of Financial Services Marketing, 22(3), 119-125. http://doi.org/10.1057/s41264-017-0029-2
Brown, T. E., Boon, E., & Pitt, L. F. (2017). Seeking funding in order to sell: Crowdfunding as a marketing tool. Business Horizons, 60(2), 189-195. http://doi.org/10.1016/j.bushor.2016.11.004
Pitt, L. F., & Treen, E. R. (2017). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective. Journal of Public Affairs.
Blair, A. J., Atanasova, C., Pitt, L., Chan, A., & Wallstrom, Å. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores. Journal of Product and Brand Management, 26(5), 447-452. http://doi.org/10.1108/JPBM-06-2016-1214
Morrish, S. C., Pitt, L., Vella, J., & Botha, E. (2017). Where to visit, what to drink? A cross-national perspective on wine estate brand personalities. International Journal of Wine Business Research, 29(4), 373-383. http://doi.org/10.1108/IJWBR-03-2017-0011
Paschen, J., Pitt, L., Kietzmann, J., Dabirian, A., & Farshid, M. (2017). The brand personalities of brand communities: An analysis of online communication. Online Information Review, 41(7), 1064-1075. http://doi.org/10.1108/OIR-08-2016-0235
Mills, A. J., Watson, R. T., Pitt, L., & Kietzmann, J. (2016). Wearing safe: Physical and informational security in the age of the wearable device. Business Horizons, 59(6), 615-622. http://doi.org/10.1016/j.bushor.2016.08.003
Wang, E. (., Berthon, P., Pitt, L., & McCarthy, I. P. (2016). Service, emotional labor, and mindfulness. Business Horizons, 59(6), 655-661. http://doi.org/10.1016/j.bushor.2016.07.002
Treen, E., Atanasova, C., Pitt, L., Johnson, M., & Johnson, M. (2016). Evidence From a Large Sample on the Effects of Group Size and Decision-Making Time on Performance in a Marketing Simulation Game. Journal of Marketing Education, 38(2), 130-137. http://doi.org/10.1177/0273475316653433
Kietzmann, J., & Pitt, L. (2016). Using Simulations in the Marketing Classroom. Journal of Marketing Education, 38(2), 71-72. http://doi.org/10.1177/0273475316653542
Hannah, D., Treen, E., Pitt, L., & Berthon, P. (2016). But you promised! Managing consumers' psychological contracts. Business Horizons, 59(4), 363-368. http://doi.org/10.1016/j.bushor.2016.02.003
Wiid, R., Grant, P. S., Mills, A. J., & Pitt, L. F. (2016). No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis. Marketing Theory, 16(2), 171-193. http://doi.org/10.1177/1470593115607940
Jurgens, M., Berthon, P., Edelman, L., & Pitt, L. (2016). Social media revolutions: The influence of secondary stakeholders. Business Horizons, 59(2), 129-136. http://doi.org/10.1016/j.bushor.2015.11.010
Robson, K., Plangger, K., Kietzmann, J. H., McCarthy, I., & Pitt, L. (2016). Game on: Engaging customers and employees through gamification. Business Horizons, 59(1), 29-36. http://doi.org/10.1016/j.bushor.2015.08.002
Dawson, G., Watson, R. T., Boudreau, M. C., & Pitt, L. F. (2016). A knowledge-centric examination of signaling and screening activities in the negotiation for information systems consulting services. Journal of the Association for Information Systems, 17(2), 77-106. http://doi.org/10.17705/1jais.00422
Robson, K., Kietzmann, J., & Pitt, L. F. (2016). APC Forum: Extending business values through wearables. MIS Quarterly Executive, 15(2), 167-177. https://aisel.aisnet.org/misqe/vol15/iss2/7/
Morrison, S., Pitt, L., & Kietzmann, J. (2015). Technology and financial services: Marketing in times of U-commerce. Journal of Financial Services Marketing, 20(4), 273-281. http://doi.org/10.1057/fsm.2015.18
Hall, D., Pitt, L., & Wallstrom, A. (2015). The secrets of secret societies: The case of wine. Business Horizons, 58(6), 651-658. http://doi.org/10.1016/j.bushor.2015.07.002
Pitt, L., Berthon, P., & Ferreira, J. (2015). The magic of secrets. Business Horizons, 58(6), 589-590. http://doi.org/10.1016/j.bushor.2015.05.011
Vigar-Ellis, D., Pitt, L., & Berthon, P. (2015). Knowing what they know: A managerial perspective on consumer knowledge. Business Horizons, 58(6), 679-685. http://doi.org/10.1016/j.bushor.2015.07.005
Vigar-Ellis, D., Pitt, L., & Caruana, A. (2015). Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing. Journal of Wine Research, 26(4), 304-318. http://doi.org/10.1080/09571264.2015.1092120
Berthon, P., Pitt, L., Kietzmann, J., & McCarthy, I. P. (2015). CGIP: MAnaging consumer-generated intellectual property. California Management Review, 57(4), 43-62. http://doi.org/10.1525/cmr.2015.57.4.43
Robson, K., Pitt, L., & Berthon, P. R. (2015). "Yes, and...": What improv theater can teach service firms. Business Horizons, 58(4), 357-362. http://doi.org/10.1016/j.bushor.2015.02.002
Robson, K., Plangger, K., Kietzmann, J. H., McCarthy, I., & Pitt, L. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58(4), 411-420. http://doi.org/10.1016/j.bushor.2015.03.006
Vigar-Ellis, D., Pitt, L., & Caruana, A. (2015). Knowledge effects on the exploratory acquisition of wine. International Journal of Wine Business Research, 27(2), 84-102. http://doi.org/10.1108/IJWBR-09-2014-0038
Boon, E., Pitt, L., & Salehi-Sangari, E. (2015). Managing information sharing in online communities and marketplaces. Business Horizons, 58(3), 347-353. http://doi.org/10.1016/j.bushor.2015.01.008
Kietzmann, J., Pitt, L., & Berthon, P. (2015). Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing. Business Horizons, 58(2), 209-215. http://doi.org/10.1016/j.bushor.2014.11.005
Desautels, P., Berthon, P., Caruana, A., & Pitt, L. F. (2015). The impact of country connectedness and cultural values on the equity of a country's workforce: A cross-country investigation. Cross Cultural Management, 22(1), 2-20. http://doi.org/10.1108/CCM-12-2013-0184
Robson, K., Pitt, L., & West, D. C. (2015). Navigating the peer-review process: Reviewers’ suggestions for a manuscript: Factors considered before a paper is accepted or rejected for the journal of advertising research. Journal of Advertising Research, 55(1). http://doi.org/10.2501/JAR-55-1-009-017
Boon, E., Pitt, L., Ofek, N., & Ofek, N. (2015). “Deal of the day”: An analysis of subscriber purchase behavior. Tourism and Hospitality Research, 15(2), 105-114. http://doi.org/10.1177/1467358414567798
Bevelander, D. L., Page, M. J., Page, M. J., Pitt, L. F., & Parent, M. (2015, January). On a mission: Achieving distinction as a business school? South African Journal of Business Management, 46(2), 29-41. http://doi.org/10.4102/sajbm.v46i2.89
Bogers, M., McCarthy, I. P., & Pitt, L. (2015). Leveraging users as innovators: Managing the creative potential of individual consumers. Journal of Engineering and Technology Management - JET-M, 37, 3-5. http://doi.org/10.1016/j.jengtecman.2015.09.001
Tsao, H. Y., Campbell, C., Ma, J., & Pitt, L. (2014). Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size. Journal of Marketing Analytics, 2(4), 205-217. http://doi.org/10.1057/jma.2014.16
Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2014). Understanding gamification of consumer experiences. Advances in Consumer Research, 42, 352-356. http://proxy.lib.sfu.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=100073033&site=bsi-live&scope=site
Beninger, S., Parent, M., Pitt, L., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036
Chan, A., Pitt, L. F., & Nel, D. (2014). Let’s face it: Using Chernoff faces to portray social media brand image. Corporate Ownership and Control, 11(4 Continued 7), 609-615. http://doi.org/10.22495/cocv11i4c7p3
Lilford, N., Caruana, A., & Pitt, L. (2014). Psychometric properties of the feedback orientation scale among south african salespersons. Psychological Reports, 114(1), 126-133. http://doi.org/10.2466/08.03.PR0.114k12w5
Hannah, D., Parent, M., Pitt, L., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001
Chakrabarti, R., Barnes, B. R., Berthon, P., Pitt, L., & Monkhouse, L. L. (2014). Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East. International Journal of Human Resource Management, 25(2), 317-340. http://doi.org/10.1080/09585192.2013.826915
DesAutels, P., Salehi-Sangari, E., Berthon, P., Rabinovich, T., & Pitt, L. (2014). It is emergent: Five propositions on the relationship between creative consumers and technology. International Journal of Technology Marketing, 9(1), 72-85. http://doi.org/10.1504/IJTMKT.2014.058084
Tsao, H. Y., Pitt, L., & Campbell, C. (2014). Discriminating between behaviour using market data from panels. International Journal of Market Research, 56(1), 73-88. http://doi.org/10.2501/IJMR-2013-052
Vella, J., Caruana, A., & Pitt, L. F. (2014). Elements of a talent strategy for effective relationship building: A study among bank sales and service providers. Journal of Financial Services Marketing, 19(2), 118-131. http://doi.org/10.1057/fsm.2014.14
Mills, A. J., Robson, K., & Pitt, L. F. (2013). Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise. Journal of Marketing Education, 35(2), 181-190. http://doi.org/10.1177/0273475313489558
Robson, K., Pitt, L., & Wallstrom, A. (2013). Creative market segmentation: Understanding the bugs in consumer behavior. Journal of Public Affairs, 13(2), 218-223. http://doi.org/10.1002/pa.1477
Pehlivan, E., Berthon, P. R., Pitt, L. F., & Chakrabarti, R. (2013). When outsourcing fragments: Customer creativity and technological transmutations. Production Planning and Control, 24(4-5), 284-293. http://doi.org/10.1080/09537287.2011.648541
Berthon, P., Robson, K., & Pitt, L. (2013). The theory and practice of advertising: Counting the cost to the customer. Journal of Advertising Research, 53(3), 244-246. http://doi.org/10.2501/JAR-53-3-244-246
Vella, J., Caruana, A., & Pitt, L. (2013). Organizational commitment and users' perception of ease of use: A study among bank managers. Journal of Management Development, 32(4), 351-362. http://doi.org/10.1108/02621711311326356
Berthon, P. R., & Pitt, L. F. (2012). Brands and burlesque: toward a theory of spoof advertising. AMS Review, 2(2-4), 88-98. http://doi.org/10.1007/s13162-012-0027-4
Wiid, R., Pitt, L., & Mills, A. J. (2012). Every story tells a picture: Lessons from cartoons on corporate governance. Business Horizons, 55(6), 543-550. http://doi.org/10.1016/j.bushor.2012.07.001
Halvorson, W., Bal, A., Pitt, L., & Parent, M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence and Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591
Mills, A. J., Pitt, L., & Sattari, S. (2012). Reading between the vines: Analyzing the readability of consumer brand wine web sites. International Journal of Wine Business Research, 24(3), 169-182. http://doi.org/10.1108/17511061211259170
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271. http://doi.org/10.1016/j.bushor.2012.01.007
Kietzmann, J. H., Silvestre, B. S., Mccarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109-119. http://doi.org/10.1002/pa.1412
Pitt, L. F. (2012). Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition. Journal of Public Affairs, 12(2), 105-108. http://doi.org/10.1002/pa.1411
Reyneke, M., Sorokáčová, A., & Pitt, L. (2012). Managing brands in times of economic downturn: How do luxury brands fare? Journal of Brand Management, 19(6), 457-466. http://doi.org/10.1057/bm.2011.53
Vella, J., Caruana, A., & Pitt, L. F. (2012). Perceived performance, equity sensitivity and organisational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18. http://doi.org/10.1057/fsm.2012.1
Pitt, L. F., Crittenden, V. L., Plangger, K. A., & Halvorson, W. (2012). Case teaching in the age of technological sophistication. Journal of the Academy of Business Education, 13(Spring), 77-94. http://proxy.lib.sfu.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85607942&site=bsi-live&scope=site
Campbell, C. L., Berthon, P. R., Pitt, L. F., McCarthy, I., & Plangger, K. (2012). Making a face: Graphical illustrations of managerial stances toward customer creativity. Australasian Marketing Journal, 20(1), 9-15. http://doi.org/10.1016/j.ausmj.2011.10.009
Newton, F. J., Ewing, M. T., & Pitt, L. F. (2012). The Intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research. Psychology and Marketing, 29(1), 1-14. http://doi.org/10.1002/mar.20502
Vella, J., Caruana, A., & Pitt, L. F. (2012). The effect of behavioural activation and inhibition on CRM adoption. International Journal of Bank Marketing, 30(1), 43-59. http://doi.org/10.1108/02652321211195695
Reyneke, M., Pitt, L. F., & Berthon, P. (2012). Fine wines and Facebook: Ignore social sties at your peril. Strategic Direction, 28(6), 14-15. http://doi.org/10.1108/02580541211224058
Steyn, P., Pitt, L., & Chakrabarti, R. (2011). Financial services ads and viewer response profiles: Psychometric properties of a shortened scale. Journal of Financial Services Marketing, 16(3-4), 210-219. http://doi.org/10.1057/fsm.2011.23
Berthon, P., Pitt, L. F., Plangger, K. A., & Lee, M. (2011). The rise and rise of the smartphone app: How is IT doing? Cutter Benchmark Review, 11(8), 5-20.
Pitt, L., Berthon, P., & Robson, K. (2011). Deciding when to use tablets for business applications. MIS Quarterly Executive, 10(3), 133-139. https://aisel.aisnet.org/misqe/vol10/iss3/5/
Berthon, P., Campbell, C., Pitt, L., & McCarthy, I. (2011). Creative consumers: Awareness, attitude and action. Journal of Consumer Marketing, 28(7), 500-507. http://doi.org/10.1108/07363761111181482
Sattari, S., Pitt, L. F., & Caruana, A. (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292. http://doi.org/10.1108/13563281111186931
Berthon, P., Pitt, L., & Desautels, P. (2011). Unveiling videos: Consumer-generated ads as qualitative inquiry. Psychology and Marketing, 28(10), 1044-1060. http://doi.org/10.1002/mar.20427
Pitt, L. F., & Watson, R. T. (2011). The case for cases: Writing and teaching cases for the emerging economies. Information Technology for Development, 17(4), 319-326. http://doi.org/10.1080/02681102.2011.604080
Crittenden, V. L., Crittenden, W. F., Pinney, C. C., & Pitt, L. F. (2011). Implementing global corporate citizenship: An integrated business framework. Business Horizons, 54(5), 447-455. http://doi.org/10.1016/j.bushor.2011.04.006
Halvorson, W., Crittenden, V. L., & Pitt, L. (2011). Teaching Cases in a Virtual Environment: When the Traditional Case Classroom is Problematic. Decision Sciences Journal of Innovative Education, 9(3), 485-492. http://doi.org/10.1111/j.1540-4609.2011.00322.x
Reyneke, M., Berthon, P. R., Pitt, L. F., & Parent, M. (2011). Luxury wine brands as gifts: ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078
Wiid, R., Pitt, L. F., & Engstrom, A. (2011). Not so sexy: Public opinion of political sex scandals as reflected in political cartoons. Journal of Public Affairs, 11(3), 137-147. http://doi.org/10.1002/pa.401
Tsao, H. Y., Berthon, P., Pitt, L. F., & Parent, M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327
Pehlivan, E., Berthon, P., & Pitt, L. F. (2011). Ad bites: Towards a theory of ironic advertising. Journal of Advertising Research, 51(2), 417-426. http://proxy.lib.sfu.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=61870879&site=bsi-live&scope=site
Pitt, L. F., & Berthon, P. (2011). Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers. Business Horizons, 54(3), 181-183. http://doi.org/10.1016/j.bushor.2010.12.002
Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. R. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106
Reyneke, M., Pitt, L., & Berthon, P. R. (2011). Luxury wine brand visibility in social media: An exploratory study. International Journal of Wine Business Research, 23(1), 21-35. http://doi.org/10.1108/17511061111121380
Pitt, L. F., Parent, M., Junglas, I., Chan, A., & Spyropoulou, S. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005
Botha, E., Farshid, M., & Pitt, L. (2011, January). How sociable? An exploratory study of university brand visibility in social media. South African Journal of Business Management, 42(2), 43-51. http://doi.org/10.4102/sajbm.v42i2.494
Pitt, L. F., Parent, M., Steyn, P. G., Berthon, P., Money, A., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2011.2121610
Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1), 224-238. http://doi.org/10.2501/JAR-51-1-224-238
Pierre, B., Pierre, B., Pitt, L., Chakrabarti, R., Berthon, J. P., Simon, M., & Simon, M. (2011). Brand worlds: From articulation to integration. Journal of Advertising Research, 51(SUPPL. 1), 182-194. http://doi.org/10.2501/JAR-51-1-182-194
Steyn, P., Ewing, M. T., van Heerden, G., Pitt, L. F., & Windisch, L. (2011). From whence it came: Understanding source effects in Consumer-Generated advertising. International Journal of Advertising, 30(1), 133-160. http://doi.org/10.2501/IJA-30-1-133-160
Chan, A., Pitt, L., & Mills, A. (2011). How readable are environmental policy statements? an exploratory study within the it industry. Corporate Ownership and Control, 8(3 C), 258-267. http://doi.org/10.22495/cocv8i3c2p2
Botha, E., Lilford, N., & Pitt, L. (2011, January). South African management literature over the past fifteen years: Content analysis of the three top South African management journals. South African Journal of Business Management, 42(4), 89-98. http://doi.org/10.1080/09571264.2016.1173534
Pitt, L. F., Sattari, S., & Bevelander, D. L. (2010). Are business school mission statements readable? Evidence from the top 100. Journal of Strategic Management Education, 6(4), 1-16. http://www.senatehall.com/strategic-management?article=400
Wallström, Å., Steyn, P., & Pitt, L. (2010). Expressing herself through brands: A comparative study of women in six Asia-Pacific nations. Journal of Brand Management, 18(3), 228-237. http://doi.org/10.1057/bm.2010.45
Bal, A. S., Campbell, C. L., Payne, N. J., & Pitt, L. (2010). Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements. Journal of Public Affairs, 10(4), 313-328. http://doi.org/10.1002/pa.366
Steyn, P., Pitt, L., Strasheim, A., Boshoff, C., & Abratt, R. (2010). A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing and Consumer Services, 17(5), 355-373. http://doi.org/10.1016/j.jretconser.2010.03.017
Berthon, P., Crittenden, V., Desautels, P., & Pitt, L. (2010, September). Get the most out of green it. Industrial Management (Norcross, Georgia), 52(5), 14-18. https://www.iise.org/details.aspx?id=21932
Berthon, P., Pitt, L., Halvorson, W., Ewing, M., & Crittenden, V. (2010). Advocating avatars: The salesperson in second life. Journal of Personal Selling and Sales Management, 30(3), 195-208. http://doi.org/10.2753/PSS0885-3134300301
Brown, T. J., Dacin, P. A., & Pitt, L. F. (2010). Corporate image and reputation in B2B markets: Insights from CI/ARG 2008. Industrial Marketing Management, 39(5), 709-711. http://doi.org/10.1016/j.indmarman.2010.02.008
Berthon, P., & Pitt, L. (2010). Efficiency, effectiveness, emergence: The three stages of designing for consumers. Business Horizons, 53(4), 419-425. http://doi.org/10.1016/j.bushor.2010.02.005
Steyn, P., Wallström, Å., & Pitt, L. (2010). Consumer-generated content and source effects in financial services advertising: An experimental study. Journal of Financial Services Marketing, 15(1), 49-61. http://doi.org/10.1057/fsm.2010.3
Pitt, L., Parent, M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002
Ghazisaeedi, M., Pitt, L. F., & Steyn, P. G. (2010). Believing the bloggers: Implications of consumer skepticism for public relations. Asia-Pacific Public Relations Journal, 11(2), 79-91. https://www.pria.com.au/journal/area?command=record&id=84&cid=30
Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The Social Media Release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005
Tsao, H. Y., Pitt, L., & Campbell, C. (2010). Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share. Journal of the Operational Research Society, 61(10), 1523-1529. http://doi.org/10.1057/jors.2009.117
Coudounaris, D., Kvasova, O., Leonidou, L. C., Pitt, L. F., & Nel, D. (2009). Fifteen good years: An analysis of publications in management international review. Management International Review, 49(5), 671-684. http://doi.org/10.1007/s11575-009-0008-5
Caruana, A., Pitt, L. F., Berthon, P., & Page, M. (2009). Differentiation and silver medal winner effects. European Journal of Marketing, 43(11), 1365-1377. http://doi.org/10.1108/03090560910989939
Bal, A. S., Pitt, L., Berthon, P., & DesAutels, P. (2009). Caricatures, cartoons, spoofs and satires: Political brands as butts. Journal of Public Affairs, 9(4), 229-237. http://doi.org/10.1002/pa.334
McMullan, K., Rehal, P., Read, K., Luo, J., Wu, A. H., Pitt, L., Papania, L., & Campbell, C. (2009). Selling the Canadian Forces' brand to Canada's youth. Marketing Intelligence and Planning, 27(4), 474-485. http://doi.org/10.1108/02634500910964047
Bäckström, L., Pitt, L., Campbell, C., & Nel, D. (2009). Personal acquaintances and salespeople in financial services: Differences between customers and friends. Journal of Financial Services Marketing, 14(1), 26-39. http://doi.org/10.1057/fsm.2009.5
Pitt, L. F., Chan, A., Nel, D., Nel, D., & Van Heerden, G. (2009). Global text project: new horizons in textbook marketing. Marketing Intelligence and Planning, 27(3), 297-307. http://doi.org/10.1108/02634500910955218
Berthon, P., Pitt, L. F., & Campbell, C. (2009). Does brand meaning exist in similarity or singularity? Journal of Business Research, 62(3), 356-361. http://doi.org/10.1016/j.jbusres.2008.05.015
Reddy, M., Terblanche, N., Pitt, L., & Parent, M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001
Berthon, P., Pitt, L., Parent, M., & Berthon, J. P. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1). http://doi.org/10.1525/cmr.2009.52.1.45
van Heerden, G., Salehi-Sangari, E., Pitt, L. F., & Caruana, A. (2009). Do B2B bloggers believe blogs? PR insights on blogger skepticism. Asia-Pacific Public Relations Journal, 10(Nov), 123-132. http://www.pria.com.au/journal/area?command=record&id=66&cid=12
Pitt, L. F., Watson, R. T., Berthon, P., Piccolo, G., & Engstrom, A. (2009). E-commerce, Web 2.0 and entrepreneurship: Opportunities in the U-Space. International Review of Entrepreneurship, 7(1), 5-20. http://www.senatehall.com/entrepreneurship?article=317
Pitt, L. F., Papania, L., & Hall, J. K. (2009). Flying West to get to the East: Service innovation at YVR. Publisher Unknown.
Opoku, R. A., Caruana, A., Pitt, L., Berthon, P., Wahlstrom, A., & Nel, D. (2009). Online communication of brand personality: A study of MBA programs of top business schools. Journal of General Management, 35(3), 47-64. http://doi.org/10.1177/030630700903500105
Tsao, H. Y., Lin, P. C., Pitt, L., & Campbell, C. (2009). The impact of loyalty and promotion effects on retention rate. Journal of the Operational Research Society, 60(5), 646-651. http://doi.org/10.1057/palgrave.jors.2602564
Pitt, L. F., Nel, D., & van Heerden, G. (2009). Web 2.0 and the open source movement: Liberating textbooks. International Review of Entrepreneurship, 7(1), 33-56.
Berthon, P., Pitt, L., Cyr, D., & Campbell, C. (2008). E-readiness and trust: Macro and micro dualities for e-commerce in a global environment. International Marketing Review, 25(6), 700-714. http://doi.org/10.1108/02651330810915592
Berthon, P., Pitt, L. F., & Watson, R. T. (2008, December). From genesis to revelations: The technology diaspora. Communications of the ACM, 51(12), 151-154. http://doi.org/10.1145/1409360.1409389
Prinsloo, M., Tudhope, L., Pitt, L., & Campbell, C. (2008). Using demographics to predict smoking behavior: Large sample evidence from an emerging market. Health Marketing Quarterly, 25(3), 289-301. http://doi.org/10.1080/07359680802081936
Berthon, P., Pitt, L., Nel, D., Salehi-Sangari, E., & Engstrom, A. (2008). The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence. Journal of Commercial Biotechnology, 14(3), 213-224. http://doi.org/10.1057/jcb.2008.12
Tudhope, L., Prinsloo, M., Pitt, L., Barnes, B. R., & Barnes, B. R. (2008). Diabetes knowledge and physician compliance: Evidence of links in a large South African sample. Journal of Medical Marketing, 8(2), 169-176. http://doi.org/10.1057/palgrave.jmm.5050136
Berthon, P., Pitt, L., & Campbell, C. (2008). Ad lib: When customers create the ad. California Management Review, 50(4), 6-30. http://doi.org/10.2307/41166454
Berthon, P., Pitt, L., Berthon, J. P., Campbell, C., & Thwaites, D. (2008). e-Relationships for e-Readiness: Culture and corruption in international e-B2B. Industrial Marketing Management, 37(1), 83-91. http://doi.org/10.1016/j.indmarman.2007.06.014
Steyn, P. G., van Heerden, G., Pitt, L. F., & Boshoff, C. (2008, January). Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them. Public Relations Quarterly, 52(3), 39-44.
Berthon, J., Pitt, L. F., Abratt, R., & Nel, D. (2008). Icon and markor: Links and performance in South African firms. Journal of Applied Management and Entrepreneurship, 13(1), 15-34. http://hdl.handle.net/10536/DRO/DU:30017341
Pitt, L. F. (2008). Paul Erdos, Kevin Bacon and I: In praise of co-authorship. International Journal of Advertising, 27(2), 331-336.
Terblanche, N., Pitt, L., Nel, D., & Wallstrom, A. (2008). Corporate governance and business ethics: Pictures of the policies. Corporate Ownership and Control, 6(2 B CONT. 1), 246-254. http://doi.org/10.22495/cocv6i2c1p8
Pitt, L. F., & Schlegelmilch, B. (2008). Juggling Janus - Strategy for general managers in an age of paradoxical trends. Journal of General Management, 33(3), 69-84. http://doi.org/10.1177/030630700803300305
Pitt, L., & McCarthy, I. (2008). Connecting product innovation management and marketing. Journal of Commercial Biotechnology, 14(3), 197-200. http://doi.org/10.5912/jcb242
Pitt, L. F., & Prinsloo, M. (2008). Addressing information shortages in emerging markets: A case study from South Africa. Effective Executive, 28-34.
Pitt, L. F., Berthon, P., Piccoli, G., & Watson, R. T. (2008). IS Executives: Organizational focus, customer creativity, and supplier relationships. Cutter Benchmark Review, 8(8), 5-13.
van der Merwe, R., Pitt, L., Barnes, B. R., Berthon, P. R., & Salehi-Sangari, E. (2008). Finding the hidden value in SME networks. International Journal of Enterprise Network Management, 2(2), 145-166. http://doi.org/10.1504/IJENM.2008.016596
Strasheim, A., Pitt, L., & Caruana, A. (2007). Psychometric properties of the schlinger Viewer Response Profile (VRP): Evidence from a large sample. Journal of Advertising, 36(4), 101-114. http://doi.org/10.2753/JOA0091-3367360408
Shapiro, D., Russell, B. I., & Pitt, L. F. (2007). Strategic heterogeneity in the global mining industry. Transnational Corporations, 16(3), 1-34. https://unctad.org/en/Docs/iteiit20074a1_en.pdf
Berthon, J. P., Opoku, R. A., Pitt, L. F., & Nel, D. (2007). Brand management and strategic performance: Some evidence from South Africa. Journal of African Business, 8(2), 27-40. http://doi.org/10.1300/J156v08n02_03
Berthon, P., & Pitt, L. F. (2007). Managing the creative consumer conundrum. Advances in Consumer Research, 34, 209-212. http://acrwebsite.org/volumes/13438/volumes/v35/NA-35
Pitt, L. F., & Krzystofiak, F. J. (2007). Taking the tablet: An introspective persxpective on using pen-based computing in the executive case class. Journal of Executive Education, 6(1), 33-40. https://digitalcommons.kennesaw.edu/jee/vol6/iss1/3/
Chakrabarti, R., Berthon, P., Watson, R. T., & Pitt, L. F. (2007). Quality management in business relationships: The role of brands in an open source environment. Total Quality Management and Business Excellence, 18(8), 947-955. http://doi.org/10.1080/14783360701351043
Opoku, R. A., Abratt, R., Bendixen, M., & Pitt, L. (2007). Communicating brand personality: Are the web sites doing the talking for food SMEs? Qualitative Market Research, 10(4), 362-374. http://doi.org/10.1108/13522750710819702
Pitt, L. F., & Watson, R. T. (2007). A Reply: An ecosystem perspective on privacy. Journal of Consumer Affairs, 41(2), 365-374. http://doi.org/10.1111/j.1745-6606.2007.00085.x
Ghazisaeedi, M., Pitt, L. F., & Kamal Chaharsooghi, S. (2007). A conceptual model for the internet's impact on marketing in Iran. Direct Marketing: An International Journal, 1(3), 125-145. http://doi.org/10.1108/17505930710779315
McCarthy, I. P., Pitt, L., Campbell, C., van der Merwe, R., & Salehi-Sangeri, E. (2007). Exploiting the business opportunities in biotech connections: The power of social networks. Journal of Commercial Biotechnology, 13(4), 245-257. http://doi.org/10.1057/palgrave.jcb.3050063
Caruana, A., Pitt, L. F., Berthon, P., & Berthon, J. P. (2007). Psychometric properties of the brand personality scale: Evidence from a business school. Psychological Reports, 100(3 I), 789-794. http://doi.org/10.2466/PR0.100.3.789-794
Pitt, L., Salehi-Sangari, E., Berthon, J. P., & Nel, D. (2007). The "ICON" archetype: Its influence on customer orientation and innovation in South African firms. Marketing Intelligence and Planning, 25(2), 157-174. http://doi.org/10.1108/02634500710737942
Berthon, P. R., Pitt, L. F., McCarthy, I., & Kates, S. M. (2007). When customers get clever: Managerial approaches to dealing with creative consumers. Business Horizons, 50(1), 39-47. http://doi.org/10.1016/j.bushor.2006.05.005
Pitt, L. F., & Papania, L. (2007). In the words: Managerial approaches to exploring corporate intended image through content analysis. Journal of General Management, 32(4), 1-16. http://doi.org/10.1177/030630700703200401
Pitt, L. F., Berthon, P., Prinsloo, M., & Nel, D. (2007). Do I like my ICON? Determining preferences for firms' mode of strategic focus. International Journal of Technology Marketing, 2(1), 1-18. http://doi.org/10.1504/IJTMKT.2007.011583
Pitt, L. F., Berthon, P. R., Watson, R. T., Wynn, D., & Strasheim, A. (2007). Open to all: A postmodern perspective on product development and brands in an open-source environment. International Journal of Technology Marketing, 2(4), 316-330. http://doi.org/10.1504/IJTMKT.2007.015748
Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M., & Leong, E. (2007). The internet's impact on B2B sales management: Some Australian evidence. International Journal of Technology Marketing, 2(4), 348-363. http://doi.org/10.1504/IJTMKT.2007.015750
Pitt, L. F., Opoku, R., Hultman, M., Abratt, R., & Spyropoulou, S. (2007). What I say about myself: Communication of brand personality by African countries. Tourism Management, 28(3), 835-844. http://doi.org/10.1016/j.tourman.2006.06.003
van der Merwe, R., Berthon, P., Pitt, L. F., & Barnes, B. (2007). Analyzing 'theory networks': Identifying the pivotal theories in marketing. Journal of Marketing Management, 23(3/4), 181-206. http://doi.org/10.1362/026725707X196332
Pitt, L. F., Prinsloo, M., & Berthon, J. (2007). Market orientation and mode of focus: A study of South African firms. Bestuursdinamika [Management Dynamics], 16(1), 20-33. https://journals.co.za/content/mandyn/16/1/EJC69720
Pitt, L. F., & Berthon, P. (2007, January). Ambiguedad de la publicidad [The ambiguity of advertising]. Leadership Magazine, 11(September), 17-18.
Berthon, P., & Pitt, L. F. (2007, January). Ambiguedad de la publicidad. Leadership Magazine, 4(11), 16-18.
Pitt, L. F., Watson, R. T., Berthon, P., Wynn, D., & Zinkhan, G. (2006). The penguin's window: Corporate brands from an open-source perspective. Journal of the Academy of Marketing Science, 34(2), 115-127. http://doi.org/10.1177/0092070305284972
Armstrong, J., Pitt, L. F., & Berthon, P. (2006). From production to performance: Solving the positioning dilemma in the dental practice. Journal of the American Dental Association, 137(September), 1283-1288.
Berthon, P., Hulbert, J. M., & Pitt, L. (2005). Consuming technology: Why marketers sometimes get it wrong. California Management Review, 48(1). http://doi.org/10.2307/41166330
books chapters and monographs
Plangger, K. A., McCarthy, I. P., Kietzmann, J. H., Robson, K. E., & Pitt, L. F. (2019). Dynamic Game Plans. In Tuncdogan, A., Lindgreen, A., Volberda, H., & van den Bosch, F. (Eds.), Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations (pp. 15). Routledge (UK). https://www.taylorfrancis.com/books/e/9780429609206/chapters/10.4324/9780429057861-18
Pitt, L. F., Napoli, J., & Van Der Merwe, R. (2017). Managing the franchised brand: The franchisees' perspective. In Balmer, J. M. T., Powell, S. M., Kernstock, J., & Brexendorf, T. O. (Eds.), Advances in Corporate Branding (pp. 59-71). Palgrave Macmillan Ltd (UK). http://doi.org/10.1057/978-1-352-00008-5_4
Bal, A. S., Campbell, C. L., & Pitt, L. F. (2012). Viewer reactions to online political spoof videos and advertisements. In Close, A. G. (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (pp. 185-208). Taylor & Francis Ltd. http://doi.org/10.4324/9780203123911-18
Watson, R. T., Berthon, P., & Pitt, L. F. (2011). From Instrumentality to Emergence in Information Systems. In Galliers, R. D., & Currie, W. L. (Eds.), The Oxford Handbook of Management Information Systems: Critical Perspectives and New Directions. Oxford University Press. http://doi.org/10.1093/oxfordhb/9780199580583.003.0030
Holbrook, M. B., Hulbert, J. M., Pitt, L. F., & Berthon, P. (2011). Brand manifold: Managing the temporal and socio-cultural dimensions of brands. In Uncles, M. D. (Ed.), Perspectives in Brand Management. Tilde University Press.
McCarthy, I. P., Pitt, L. F., & Berthon, P. (2010). Service customization through dramaturgy. In Fogliatto, F. S., & da Silveira, G. J. C. (Eds.), Mass customization: Engineering and managing global operations (pp. 43-64). Springer-Verlag (UK). http://doi.org/10.1007/978-1-84996-489-0_3
Pitt, L. F. (2009). Real decisions at betfair.com. In Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., & Mitchell, V. (Eds.), Marketing: Real People, Real Decisions (1st European Edition). Financial Times, Prentice-Hall.
Morris, M. H., Davis, B., Mills, A. J., Pitt, L. F., & Berthon, P. (2007). Opportunity and entrepreneurial marketing. In Sethna, Z., Jones, R., & Harrigan, P. (Eds.), Entrepreneurial marketing, global perspectives. Emerald Group Publishing Ltd.
Pitt, L. F. (2007). Opportunities in the network age. In Watson, R. T. (Ed.), Information systems. The University of Georgia Press.
Related Teaching Material
Robson, K. E., & Pitt, L. F. (2018). People of Walmart: Targeting the World’s Largest Retailer and Its Customers. .
Robson, K. E., & Pitt, L. F. (2018). Internet vigilantism and Ashley Madison: Rebranding after a cyberattack. . http://doi.org/10.4135/9781526438348
Robson, K. E., & Pitt, L. F. (2017). Sherlock the beagle: Viral advertising success of public relations disaster? . http://doi.org/10.4135/9781473997813
Berthon, P., Pitt, L. F., Kietzmann, J. H., & McCarthy, I. P. (2015). CGIP: Managing consumer generated intellectual property. Case ID:HBS Case No. CMR600..
Pitt, L. F., Mills, A. J., Nguyen, P., Wu, J., & van Alphen-Sato, A. (2011). Marketing $#*! My dad says. .
Pitt, L. F., Mills, A. J., Kong, B., Novianty, D., Ghavami, S., & Kim, Y. (2011). Old spice: The man your man could smell like. .
Pitt, L. F., & Boshoff, C. (2010). Marketing for managers: A practical approach (3rd Edition). Juta & Company Ltd.
Halvorson, W., Parent, M. M., & Pitt, L. F. (2009). Selling green dots in second life. Case ID:Ivey 9B09A033..
Parent, M. M., Pitt, L. F., & Morrison, S. (2009). The power of persuasion: An exercise in creating persuasive advertising. Case ID:Ivey 9B09A001..
Schindehutte, M., Morris, M. H., & Pitt, L. F. (2008). Rethinking marketing: The entrepreneurial imperative. Pearson Education Inc.
Deighton, J., Pitt, L. F., Dessain, V. M., Beyersdorfer, D., & Sjoman, A. (2007). Marketing Chateau Margaux. Case ID:HBS No. 507-033..