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Graduate Programs

Undergraduate Programs


Luana Carcano

Academic Director, Undergraduate Program (Minor)

Lecturer, Undergraduate Programs



Dr. Carcano obtained her Ph.D. in Economics, Marketing and Communications from the IULM University in Milan, her BA and MA (with honour) from Bocconi University in Milan (major in International Strategy) and her specialized master's in International Business from ESADE in Barcelona (Spain).

She has published highly appreciated books, refereed journal articles and contributed to edited volumes. She got books and teaching excellence awards.

Research Interests

Her research areas and professional expertise are related to marketing, strategy, entrepreneurship, creativity, innovation, leadership, fashion, luxury and design businesses.

Selected Publications

articles and reports

Carcano, L. (2013). Strategic Management and Sustainability in luxury companies. Journal of Corporate Citizenship, 36-54.

Carcano, L., Corbetta, G., & Minichilli, A. (2011). Why luxury firms are often family firms? family identity, symbolic capital and value creation in luxury-related industries. Universia Business Review, 32, 40-52.

books chapters and monographs

Carcano, L. (2020). The Integration of Corporate Social Responsibility. In Corbetta, G., & Morosetti, P. (Eds.), Corporate Strategy for a Sustainable Growth: Alignment, Execution, and Transformation (pp. 27-38). Egea.

Carcano, L., & Lojacono, G. (2018). Made in Italy Industries: Managerial Issues and Best Practices. Egea.

Visconti, F., Carcano, L., Annushkina, O., & Lassini, U. (2012). SME's Strategic Management Tools and Methods to Fill the Gap. McGraw-Hill Ryerson.

Carcano, L., & Ceppi, C. (2011). Time to Change Contemporary Challenges for Haute Horlogerie. Egea.

Carcano, L. (2010). Challenges for the italian boating industry. Egea.

Related Teaching Material

Carcano, L. (2012). Luxury Strategy (Digital Business Game).