Luana Carcano
Academic Director, Undergraduate Program (Minor)
Lecturer, Undergraduate Programs
Email: luana_carcano@sfu.ca
Biography
Dr. Carcano obtained her Ph.D. in Economics, Marketing and Communications from the IULM University in Milan, her BA and MA (with honour) from Bocconi University in Milan (major in International Strategy) and her specialized master's in International Business from ESADE in Barcelona (Spain).
She has published highly appreciated books, refereed journal articles and contributed to edited volumes. She got books and teaching excellence awards.
Research Interests
Her research areas and professional expertise are related to marketing, strategy, entrepreneurship, creativity, innovation, leadership, fashion, luxury and design businesses.
Selected Publications
articles and reports
Carcano, L. (2024, March). Oscars 2024: How a dress goes from haute couture design to red carpet. Conversation. https://theconversation.com/oscars-2024-how-a-dress-goes-from-haute-couture-design-to-red-carpet-222569
Carcano, L. (2024, January). Artificial intelligence is poised to radically disrupt the fashion industry landscape. Conversation. https://theconversation.com/artificial-intelligence-is-poised-to-radically-disrupt-the-fashion-industry-landscape-226211
Carcano, L. (2013). Strategic Management and Sustainability in luxury companies. Journal of Corporate Citizenship, 36-54.
Carcano, L., Corbetta, G., & Minichilli, A. (2011). Why luxury firms are often family firms? family identity, symbolic capital and value creation in luxury-related industries. Universia Business Review, 32, 40-52. https://dialnet.unirioja.es/descarga/articulo/3802169.pdf
books chapters and monographs
Carcano, L. (2020). The Integration of Corporate Social Responsibility. In Corbetta, G., & Morosetti, P. (Eds.), Corporate Strategy for a Sustainable Growth: Alignment, Execution, and Transformation (pp. 27-38). Egea. https://bup.egeaonline.it/en/119/book-profiles/180/corporate-strategy-for-a-sustainable-growth
Carcano, L., & Lojacono, G. (2018). Made in Italy Industries: Managerial Issues and Best Practices. Egea.
Carcano, L. (2018). L'evoluzione della Corporate Social Responsibility. In Corbetta, G., & Morosetti, P. (Eds.), Le vie della crescita. Corporate Strategy e diversificazione del business. Egea.
Visconti, F., Carcano, L., Annushkina, O., & Lassini, U. (2012). SME's Strategic Management Tools and Methods to Fill the Gap. McGraw-Hill Ryerson. https://www.egeaonline.it/eng/products/economia-industriale/sme-s-growth-management.aspx
Carcano, L., & Ceppi, C. (2011). Time to Change Contemporary Challenges for Haute Horlogerie. Egea. http://www.egeaeditore.it/eng/products/management/TIME_TO_CHANGE_.aspx
Carcano, L. (2010). Challenges for the italian boating industry. Egea. https://www.egeaonline.it/eng/products/strategia/CHALLENGES_FOR_THE_ITALIAN_BOATING_INDUSTRY_.aspx
Related Teaching Material
Carcano, L. (2017). Sustainable Luxury: the LVMH Case. .
Carcano, L. (2017). Bulgari: a successful growth path balancing exclusivity and growth. .
Carcano, L. (2012). Luxury Strategy (Digital Business Game).