CredentialsB.Com. (Carleton), M.B.A., Ph.D. (Queen's)
Michael Parent is Professor of Management Information Systems and Marketing at the Beedie School of Business, Simon Fraser University, Vancouver, Canada. He received his MBA and PhD degrees from Queen’s University, Kingston, Canada and qualified for the Institute of Corporate Directors ICD.D designation. Before becoming an academic, he spent over a decade in the high technology industry. Before joining Beedie, he was an assistant professor at the Richard Ivey School of Business from 1996-2002.
An award-winning teacher, he has also received several research grants and awards. His current research interests center on governance practices at the Board level, e-business and social media, and luxury brands. Michael sits on the editorial review board for Journal of Advertising Research. He has published in practitioner-oriented journals like California Management Review and Business Horizons, as well as both MIS and Marketing academic journals like JMIS, JA, JSIS, I&M, IEEE and JAR. Michael has also written over 40 teaching case studies and co-authored three case teaching books.
Michael is an active executive educator, and has taught programs for the federal and many provincial governments in Canada, as well as companies like McCain Foods, SASOL, Bosch Industries, and the BC Transmission Corporation amongst others. He is the Academic Director for the Vancouver Directors’ Education Program for Canada’s Institute of Corporate Directors. He is affiliated with the University of Queensland in Brisbane, Australia.
eMarketing / Web 2.0, Strategy, IT Governance, Corporate Governance, Luxury brands / wine marketing.
articles and reports
Hannah, D., Parent, M., Pitt, L., & Berthon, P. (2018). Secrets and knowledge management strategy: the role of secrecy appropriation mechanisms in realizing value from firm innovations. Journal of Knowledge Management. http://doi.org/10.1108/JKM-09-2017-0389
Bevelander, D. L., Bevelander, D. L., Page, M. J., Page, M. J., Pitt, L. F., Pitt, L. F., ... Parent, M. (2015, January). On a mission: Achieving distinction as a business school? South African Journal of Business Management, 46(2), 29-41.
Hannah, D., Parent, M., Pitt, L., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001
Beninger, S., Parent, M., Pitt, L., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036
Kelley, H., Compeau, D., Higgins, C. A., & Parent, M. (2013). Advancing theory through the conceptualization and development of causal attributions for computer performance histories. Data Base for Advances in Information Systems, 44(3), 8-33. http://doi.org/10.1145/2516955.2516957
Ho, D., Lau, A., Parent, M. M., & Young, A. (2013). A comparative survey of legal awareness between Hong Kong and Canadian managers. Company Lawyer, 34(3), 92-95.
Parent, M. (2012). Corporate governance: Velocity and visibility. Business Horizons, 55(6), 525-527. http://doi.org/10.1016/j.bushor.2012.08.002
Halvorson, W., Bal, A., Pitt, L., & Parent, M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence & Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591
Grant, P. S., Bal, A., & Parent, M. (2012). Operatic flash mob: Consumer arousal, connectedness and emotion. Journal of Consumer Behaviour, 11(3), 244-251. http://doi.org/10.1002/cb.384
Reyneke, M., Berthon, P. R., Pitt, L. F., & Parent, M. (2011). Luxury wine brands as gifts: ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078
Tsao, H. Y., Berthon, P., Pitt, L. F., & Parent, M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327
Plangger, K. A., Facey, N. T., & Parent, M. M. (2011). The value of a nugget. Journal of Strategic Management Education, 7(3), 1-14.
Pitt, L. F., Parent, M., Steyn, P. G., Berthon, P., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2011.2121610
Parent, M., Plangger, K., & Bal, A. (2011). The new WTP: Willingness to participate. Business Horizons, 54(3), 219-229. http://doi.org/10.1016/j.bushor.2011.01.003
Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. R. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106
Pitt, L. F., Parent, M., Junglas, I., Chan, A., & Spyropoulou, S. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005
Campbell, C., Parent, M., Plangger, K., & Fulgoni, G. M. (2011). Instant innovation: From zero to full speed in fifteen years-how online offerings have reshaped marketing research. Journal of Advertising Research, 51(SUPPL. 1), 72-86. http://doi.org/10.2501/JAR-51-1-072-086
Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1). http://doi.org/10.2501/JAR-51-1-224-238
Campbell, C., Papania, L., Parent, M., & Cyr, D. (2010). An exploratory study into brand alignment in B2B relationships. Industrial Marketing Management, 39(5), 712-720. http://doi.org/10.1016/j.indmarman.2010.02.009
Pitt, L., Parent, M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002
Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The Social Media Release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005
Robb, A., & Parent, M. M. (2009). Understanding IT governance: A case of two financial mutuals. Research note. Journal of Global Information Management, 17(3), 59-75.
Parent, M. M., & Reich, B. H. (2009). Governing risk: On board IT. California Management Review, 51(3), 134-152.
Reddy, M., Terblanche, N., Pitt, L., & Parent, M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001
Berthon, P., Pitt, L., Parent, M., & Berthon, J. P. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1). http://doi.org/10.1525/cmr.2009.52.1.45
Parent, M., & Reich, B. H. (2009). Governing information technology risk. California Management Review, 51(3). http://doi.org/10.2307/41166497
Salisbury, W. D., Parent, M., & Chin, W. W. (2008). Robbing peter to pay paul: The differential effect of GSS restrictiveness on process satisfaction and group cohesion. Group Decision and Negotiation, 17(4), 303-320. http://doi.org/10.1007/s10726-007-9096-4
Parent, M. M. (2007). The 6th and biggest lie of all: Lessons from a decade of e-tailing. Ivey Business Journal, November/December.
Bavis, C., & Parent, M. M. (2007). Data theft or loss: Ten things your lawyer must tell you about handling information. Ivey Business Journal, July/August.
Ilsever, J., Cyr, D., & Parent, M. M. (2007). Extending models of flow and e-loyalty. Journal of Information Science & Technology, 4(2), 3-22.
Tingling, P., & Parent, M. (2004). An exploration of enterprise technology selection and evaluation. Journal of Strategic Information Systems, 13(4 SPEC. ISS.), 329-354. http://doi.org/10.1016/j.jsis.2004.11.003
Tingling, P., Parent, M., & Wade, M. (2003). Extending the capabilities of Internet-based research: Lessons from the field. Internet Research, 13(3), 223-235. http://doi.org/10.1108/10662240310478231
Tingling, P. M., & Parent, M. M. (2002). Mimetic isomorphism and technology evaluation: Does imitation transcend judgment. Journal of the Association for Information Systems, 3(5), 113.
books chapters and monographs
Robb, A., & Parent, M. M. (2011). Understanding IT governance: A case of two financial mutuals. Research note. In Tan, F. B. (Eds.), International enterprises and global information technologies: Advancing management practices (pp. 41-61). Hershey, Pennsylvania, United States: IGI Global. http://doi.org/10.4018/978-1-60960-605-3.ch003
Mark, K., & Parent, M. M. (2009). Ji'nan Broadcasting Corporation. In Kerzner, H. (Eds.), Project Management Case Studies, 3rd Edition (pp. 196-204). Hoboken, New Jersey, United States: John Wiley & Sons, Inc.
Parent, M. M. (2009). Zhou Jianglin, Project Manager. In Kerzner, H. (Eds.), Project Management Case Studies, 3rd Edition (pp. 399-402). Hoboken, New Jersey, United States: John Wiley & Sons, Inc.