Michael Parent

  • Professor, Management Information Systems
  • B.Com. (Carleton), M.B.A., Ph.D. (Queen's)

    Segal Room: SGL 3915
    Segal Phone: 778.782.5397

    Email Address: mparent@sfu.ca

    Curriculum Vitae: View

    Biography

    Michael Parent is Professor of Management Information Systems and Marketing at the Beedie School of Business, Simon Fraser University, Vancouver, Canada. He received his MBA and PhD degrees from Queen’s University, Kingston, Canada and qualified for the Institute of Corporate Directors ICD.D designation. Before becoming an academic, he spent over a decade in the high technology industry. Before joining Beedie, he was an assistant professor at the Richard Ivey School of Business from 1996-2002.

    An award-winning teacher, he has also received several research grants and awards. His current research interests center on governance practices at the Board level, e-business and social media, and luxury brands. Michael sits on the editorial review board for Journal of Advertising Research. He has published in practitioner-oriented journals like California Management Review and Business Horizons, as well as both MIS and Marketing academic journals like JMIS, JA, JSIS, I&M, IEEE and JAR. Michael has also written over 40 teaching case studies and co-authored three case teaching books. 

    Michael is an active executive educator, and has taught programs for the federal and many provincial governments in Canada, as well as companies like McCain Foods, SASOL, Bosch Industries, and the BC Transmission Corporation amongst others. He is the Academic Director for the Vancouver Directors’ Education Program for Canada’s Institute of Corporate Directors. He is affiliated with the University of Queensland in Brisbane, Australia.

    Research Interests

    eMarketing / Web 2.0, Strategy, IT Governance, Corporate Governance, Luxury brands / wine marketing.

    Selected Publications

    Articles and Reports

    Beninger, S. S. A., Parent, M. M., Pitt, L. F., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036

    Hannah, D. R., Parent, M. M., Pitt, L. F., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001

    Ho, D., Lau, A., Parent, M. M., & Young, A. (2013). A comparative survey of legal awareness between Hong Kong and Canadian managers. Company Lawyer, 34(3), 88-91.

    Parent, M. M. (2012). Corporate governance: Velocity & visibility. Business Horizons, 55(6), 525-527. http://doi.org/10.1016/j.bushor.2012.08.002

    Halvorson, W., Bal, A. S., Pitt, L. F., & Parent, M. M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence and Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591

    Kelley, H., Compeau, D., Higgins, C., & Parent, M. M. (2012). Advancing theory through the conceptualization and development of causal attributions for computer performance histories. DATA BASE for Advances in Information Systems, 44(3), 8-33. http://doi.org/10.1145/2516955.2516957

    Grant, P. S., Bal, A. S., & Parent, M. M. (2012). Operatic flash mob: Consumer arousal, connectedness, and emotion. Journal of Consumer Behaviour, 11(3), 244-251. http://doi.org/10.1002/cb.384

    Reynecke, M., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Luxury wine brand as gifts: Ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078

    Plangger, K. A., Facey, N. T., & Parent, M. M. (2011). The value of a nugget. Journal of Strategic Management Education, 7(3), 1-14. http://doi.org/No DOI

    Tsao, H., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327

    Pitt, L. F., Parent, M. M., Steyn, P. G., Berthon, P., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2010.2046055

    Parent, M. M., Plangger, K. A., & Bal, A. S. (2011). The new WTP: Willingness to participate. Business Horizons, 54(3), 219-229. http://doi.org/10.1016/j.bushor.2011.01.003

    Pitt, L. F., Parent, M. M., Junglas, I., Spyropoulou, S., & Chan, A. K. H. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005

    Campbell, C. L., Parent, M. M., Plangger, K. A., & Fulgoni, G. M. (2011). Instant innovation: From zero to full speed in fifteen years: How online offerings have reshaped marketing research. Journal of Advertising Research, 51(Supplement), 72-84. http://doi.org/10.2501/JAR-51-1-072-086

    Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1), 224-238. http://doi.org/10.2501/JAR-51-1-224-238

    Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106

    Campbell, C. L., Papania, L., Parent, M. M., & Cyr, D. (2010). An exploratory study into brand alignment in B2B relationships. Industrial Marketing Management, 39(5), 712-720. http://doi.org/10.1016/j.indmarman.2010.02.009

    Pitt, L. F., Parent, M. M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002

    Steyn, P. G., Salehi-Sangari, E., Pitt, L. F., Parent, M. M., & Berthon, P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005

    Berthon, P., Pitt, L. F., Parent, M. M., & Berthon, J. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52 (Fall)(1), 45-66. http://doi.org/No DOI

    Robb, A., & Parent, M. M. (2009). Understanding IT governance: A case of two financial mutuals. Research note. Journal of Global Information Management, 17(3), 59-75.

    Parent, M. M., & Reich, B. H. (2009). Governing information technology risk. California Management Review, 51(3), 134-152. http://doi.org/10.2307/41166497

    Reddy, M., Terblanche, N. S., Pitt, L. F., & Parent, M. M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001

    Salisbury, W. D., Parent, M. M., & Chin, W. W. (2008). Robbing Peter to pay Paul: The differential effect of GSS restrictiveness on process satisfaction and group cohesion. Group Decision & Negotiation, 17(4), 303-320.

    Ilsever, J., Cyr, D., & Parent, M. M. (2007). Extending models of flow and e-loyalty. Journal of Information Science & Technology, 4(2), 3-22.

    Parent, M. M. (2007). The 6th and biggest lie of all: Lessons from a decade of e-tailing. Ivey Business Journal, November/December.

    Bavis, C., & Parent, M. M. (2007). Data theft or loss: Ten things your lawyer must tell you about handling information. Ivey Business Journal, July/August.

    Tingling, P. M., & Parent, M. M. (2004). Technology evaluation and selection: Exploring the role and influence of ceremony. Journal of Strategic Information Systems, 13(4).

    Tingling, P. M., Parent, M. M., & Wade, M. (2003). Extending the capabilities of Internet-based research - Lessons from the field. Internet Research, 13(3), 223-235.

    Tingling, P. M., & Parent, M. M. (2002). Mimetic isomorphism and technology evaluation: Does imitation transcend judgment. Journal of the Association for Information Systems, 3(5), 113.

    Books, Book Chapters and Monographs

    Robb, A., & Parent, M. M. (2011). Understanding IT governance: A case of two financial mutuals. Research note. In Tan, F. B. (Eds.), International enterprises and global information technologies: Advancing management practices (pp. 41-61). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-60960-605-3.ch003

    Mark, K., & Parent, M. M. (2009). Ji'nan Broadcasting Corporation. In Kerzner, H. (Eds.), Project Management Case Studies, 3rd Edition (pp. 196-204). Hoboken, United States: John Wiley & Sons, Inc.

    Parent, M. M. (2009). Zhou Jianglin, Project Manager. In Kerzner, H. (Eds.), Project Management Case Studies, 3rd Edition (pp. 399-402). Hoboken, United States: John Wiley & Sons, Inc.

    Teaching Related Material

    Shapiro, D., Egri, C. P., Parent, M. M., & Mills, A. J. (2013). Methanex: Developing strategy in a commodity industry. Toronto, Canada: Ivey Management Services.

    Parent, M. M., Bal, A. S., & Robson, K. E. (2013). SalinaBear: Monetizing a YouTube Profile. Toronto, Canada: Ivey Management Services.

    Halvorson, W., Parent, M. M., & Pitt, L. F. (2009). Selling green dots in second life. Toronto, Canada: Ivey Management Services.

    Parent, M. M., Pitt, L. F., & Morrison, S. (2009). The power of persuasion: An exercise in creating persuasive advertising. Toronto, Canada: Ivey Management Services.

    Parent, M. M. (2008). Sydney Water customer information and billing system (B). Toronto, Canada: Ivey Management Services.

    Parent, M. M. (2008). Sydney Water customer information and billing system (A). Toronto, Canada: Ivey Management Services.

    Parent, M. M., Cheung, W. L., Ellison, C., Kumar, P., Kyle, J., & Morrison, S. (2008). Swimming in the virtual community pool with PlentyofFish. Toronto, Canada: Ivey Management Services.

    Parent, M. M., Singh, H., Woerner, M., & Zhang, Y. (2007). Paybox.net: Mobilizing m-commerce. Toronto, Canada: Ivey Management Services.

    Parent, M. M., & Sperry, T. (2007). Jay Nielsen & Akka International: Outsourcing in India. Toronto, Canada: Ivey Management Services.

    Powered by TRACS