Mitsu Feng
Sessional Instructor, Marketing
PhD Student, Doctor of Philosophy Program - Marketing
Email: caif@sfu.ca
Curriculum Vitae: View
Biography
Mitsu Feng is a Ph.D. candidate in Business Administration with a research focus in Marketing Strategy, where she also get an MBA degree. Since Mitsu graduated from Shanghai University of Finance and Economics with a Bachelor of Management, she had been working in the tourism industry in China for 8 years specializing in tour group operation and department management. Mitsu’s research interests include B2B and tourism marketing, with current focuses on post-COVID innovation in the tourism industry and destination image change. In terms of research methodology, Mitsu is interested in and familiar with social media and text analysis.
Selected Publications
articles and reports
Cheng, Z., Plangger, K., Cai, F., Campbell, C. L., & Pitt, L. (2022). Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers. European Journal of Marketing. http://doi.org/10.1108/EJM-11-2021-0922
Shapiro, D., Li, J., & Feng, M. (2020). Exploring the Liability of Origin: Lessons from Smithfield Foods and Meat Processing in the US During COVID-19. AIB Insights, 30(3). http://doi.org/10.46697/001c.18164
Lam, J., Feng, M., Treen, E., & Ferreira, C. (2020). The Journal of Wine Research: a 30-year bibliographic analysis. Journal of Wine Research, 31(3), 176-193. http://doi.org/10.1080/09571264.2020.1816535
Park, A., Montecchi, M., Feng, M., Plangger, K. A., & Pitt, L. F. (2020). Understanding Fake News: A Bibliographic Perspective. Defense Strategic Communications, 8(Autumn), 141-172. https://stratcomcoe.org/apark-mmontecchi-cmitsu-feng-kplangger-and-lpitt-understanding-fake-news-bibliographic-perspective
Feng, M., Park, A., Pitt, L., Kietzmann, J., & Northey, G. (2020). Artificial intelligence in marketing: A bibliographic perspective. Australasian Marketing Journal. http://doi.org/10.1016/j.ausmj.2020.07.006
Feng, M., Park, A., Montecchi, M., & Plangger, K. A. (0). Entrepreneurship in the sharing economy: a bibliographic perspective. International Review of Entrepreneurship, 19(1), 33-68. https://www.senatehall.com/entrepreneurship?article=673