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Sarah Lord Ferguson

PhD Student, Doctor of Philosophy Program - Marketing


Curriculum Vitae: View


Sarah Lord Ferguson is a current PhD student at the Beedie School of Business under the supervision of Dr. Leyland Pitt. Sarah has a Master’s of Business Administration (MBA) and a Bachelor’s of Science (Honors with Distinction) from Simon Fraser University and a Master’s of Physical Therapy from the University of British Columbia.

Sarah’s research interests include marketing strategy and services marketing, specifically customer acquisition and retention in health services. As a trained Physical Therapist, Sarah is exploring why patients choose one rehabilitation provider over another, what makes them loyal, and what causes them to self-discharge from care. Through her research, she aims to provide insights into health care marketing and introduce new strategies for marketers in this area.

In addition to her research and studies, Sarah is committed to service at her University and in the general research community. She currently serves as a Student Senator and a member of the SFU Board of Governors, and during her MBA, she was president of the Graduate Business Student Association. Sarah also does blind reviews for a number of journals including Journal of Advertising Research, Journal of Product and Brand Management and Business Horizons as well as for every conference she has attended. She has served as the Track Chair for Healthcare Marketing for the Academy of Marketing Science World Marketing Congress and Track Chair for Public Policy and Healthcare Marketing at the Society for Marketing Advances Conference.

For a fill list of Sarah's research contributions visit her Google Scholar profile. 

Research Interests

Marketing Strategy; Services Marketing

Selected Publications

articles and reports

de Regt, A., Montecchi, M., & Lord Ferguson, S. (2020). A false image of health: how fake news and pseudo-facts spread in the health and beauty industry. Journal of Product and Brand Management, 29(2), 168-179.

Ferguson, S. L., Pitt, C., & Pitt, L. (2020). Using artificial intelligence to examine online patient reviews. Journal of Health Psychology.

Ferreira, C. C., Lord Ferguson, S., & Pitt, L. F. (2019). Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods. Journal of Marketing Management, 35(9-10), 867-885.

Robertson, J., Lord Ferguson, S., Eriksson, T., & Näppä, A. (2019). The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media. Journal of Business-to-Business Marketing, 26(2), 109-124.

Lord Ferguson, S., Ewing, L., Bigi, A., & Diba, H. (2019). Clustering of influential wine bloggers using automated content analysis techniques. Journal of Wine Research, 30(2), 157-165.

Mills, A. J., Pitt, C., & Ferguson, S. L. (2019). The relationship between fake news and advertising: Brand management in the era of programmatic advertising and prolific falsehood. Journal of Advertising Research, 59(1), 3-8.

Heinonen, K., Campbell, C., & Lord Ferguson, S. (2019). Strategies for creating value through individual and collective customer experiences. Business Horizons, 62(1), 95-104.

Pitt, L., Lord Ferguson, S., & Berthon, P. (2018). The transition from products to connected health: observations and avenues for future research. AMS Review, 8(3-4), 233-239.

Treen, E., Lord Ferguson, S., Pitt, C., & Vella, J. (2018). Exploring emotions on wine websites: finding joy. Journal of Wine Research, 29(1), 64-70.

Related Teaching Material

Hannah, D. R., Lord Ferguson, S. T., & Parent, M. M. (2019). Accounting Exam Irregularities in an MBA Program. London, Ontario, Canada: Ivey Publishing. Case ID:Ivey ID: 9B19C005.