Srabana Dasgupta
Associate Professor, Marketing / Strategy
Burnaby
Room: WMC 4366
Phone: 778.782.3652
Email: srabana_dasgupta@sfu.ca
Curriculum Vitae: View
Credentials
Ph.D (University of Southern California, Los Angeles), M.A. (Delhi School of Economics), B.A. (Jadavpur University)Research Interests
Durable goods; pricing; choice models; models of information asymmetry, social media
Selected Publications
articles and reports
Saraf, N., Dasgupta, S., & Blettner, D. P. (2022). How do managerial perceptions of performance feedback affect innovation? Strategic Organization, 20(3), 451-480. http://doi.org/10.1177/14761270211019484
Zeng, X., Dasgupta, S., & Weinberg, C. B. (2016). The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment. International Journal of Research in Marketing, 33(4), 907-923. http://doi.org/10.1016/j.ijresmar.2016.04.002
Zeng, X., Dasgupta, S., & Weinberg, C. B. (2014). The effects of a "no-haggle" channel on marketing strategies. International Journal of Research in Marketing, 31(4), 434-443. http://doi.org/10.1016/j.ijresmar.2014.06.002
Zeng, X., Dasgupta, S., & Weinberg, C. B. (2012). How Good Are You at Getting a Lower Price? A Field Study of the US Automobile Market. Journal of Consumer Policy, 35(2), 255-274. http://doi.org/10.1007/s10603-012-9192-y
Zhu, R., Chen, X., & Dasgupta, S. (2008). Can trade-ins hurt you? Exploring the effect of a trade-in on consumers' willingness to pay for a new product. Journal of Marketing Research, 45(2), 159-170. http://doi.org/10.1509/jmkr.45.2.159
Dasgupta, S., Siddarth, S., & Silva-Risso, J. (2007). To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions. Journal of Marketing Research, 44(3), 490-502. http://doi.org/10.1509/jmkr.44.3.490