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Graduate Programs

Undergraduate Programs


Srini Krishnamoorthy

Academic Director, Graduate Diploma in Business Administration (GDBA)

Senior Lecturer, Technology and Operations Management

Area Coordinator, Technology and Operations Management


Room: WMC 4305

Phone: 778.782.7157


Room: SGL 3745



PhD (Columbia), MPhil (Columbia), PGDM (IIM Lucknow), B.Tech (IIT Madras)


Srini Krishnamoorthy obtained his PhD from Columbia Business School in the field of Decision, Risk & Operations. His portfolio of work experience includes investment management and corporate banking roles in India. In addition, as part of his graduate study, he was a research analyst and consultant at The Deming Centre, Columbia Business School. He has taught analytics and operations courses at Ivey Business School, The Rotman School of Management and The A.B. Freeman School of Business. As part of his research, he focuses on outcomes in “winner takes all” markets like Hollywood, Broadway and Tech Start-ups. In addition, he investigates systemic risk from pandemics and financial upheavals. Outside work, he enjoys playing squash and views it as the perfect way to offset his culinary and libationary indulgences.

Selected Publications

articles and reports

Maclean, K. D., Wilson, J. G., & Krishnamoorthy, S. G. (2017). Pricing of excess inventory on Groupon. International Journal of Revenue Management, 10(1), 52-74.

Coulter, B., & Krishnamoorthy, S. (2013). Pricing strategies with reference effects in competitive industries. International Transactions in Operational Research, 21(2), 263-274.

Gallego, G., Krishnamoorthy, S., & Phillips, R. (2011). Competitive revenue management with forward and spot markets. Journal of Revenue and Pricing Management, 10(2), 132-160.

Gallego, G., Krishnamoorthy, S., & Philips, R. (2006). Dynamic Revenue Management Games with Forward and Spot Markets. Journal of Revenue and Pricing Management, 5(1), 10-31.

Related Teaching Material

Maclean, K., & Krishnamoorthy, S. (2017). Asian Grill: Finding The Optimal Table Mix. Case ID:Ivey ID: 9B17E001..

Krishnamoorthy, S., & Maclean, K. (2013). The Cascade on Broadway. Case ID:9B13E031..

Krishnamoorthy, S., & van den Berg, M. (2013). Mobials. Case ID:9B13E021..

Krishnamoorthy, S., & Pinto, J. (2013). The Fab Four of Tennis. Case ID:9B13E022..

Krishnamoorthy, S., & Chetan, D. (2011). Pinpoint Consulting - Credit Card Portfolio Valuation. Case ID:9B11E032..

Begen, M. A., Krishnamoorthy, S., & Wilson, J. (2010). Writing ORMS/Analytics Cases. Wiley Encyclopedia of Operations Research and Management Science (pp. 1-10). Wiley (US).

Krishnamoorthy, S., Bell, P. C., Bansal, A., & Vaz, P. (2009). M2 Universal Communications. Case ID:9B09E013..

Krishnamoorthy, S., & Chandrasekhar, R. (2009). Beck taxi. Case ID:9B09M058..

Bell, P. C., & Krishnamoorthy, S. (2009). Arthur Hill & Company Realty Services. Case ID:9B09E012..