Tao is a fourth-year PhD student at Beedie. His main research area is entrepreneurship and strategy. He is currently working on projects concerning entrepreneurs’ decision making process and entrepreneurial network. Prior to joining Beedie’s doctoral program, Tao has been working as a senior manager in advertising companies including JWT and Saatchi & Saatchi, and later founded his own company in Shanghai. Tao holds an MSc degree from York University and a BBA from Nanjing University.
Strategy and Entrepreneurship; Competitive Strategy in Digital Ecosystem; Entrepreneurs’ Online Behavior in Knowledge Acquisition.