Search Results


Looking for an SFU resource?

Some of our resources live on the main SFU website. Please follow the link below to search on SFU.ca

Simon Fraser University Logo

Search SFU.ca

Results

Events

Graduate Programs

Undergraduate Programs

Resources

Ujwal Kayande

Dean, Beedie School of Business

Professor, Marketing

Segal

Room: SGL 4235

Email: beedie_dean@sfu.ca

Selected Publications

articles and reports

Kayande, U., Rizzon, E., & Khandelwal, M. (2020). The Impact of Analytics in 2020. Kearney Melbourne. https://www.kearney.com/analytics/article/?/a/the-impact-of-analytics-in-2020

Rizzon, E., & Kayande, U. (2019). The Value of Analytics in 2019. Kearney Melbourne. https://www.kearney.com/analytics/article/?/a/the-value-of-analytics-in-2019

Kayande, U., & Rizzon, E. (2018). The Untapped Value of Analytics. Kearney Melbourne. https://www.kearney.com/analytics/article?/a/the-untapped-value-of-analytics

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. (2017, December). Impact of questionnaire format on reliability, validity, and hypothesis testing. TPM - Testing, Psychometrics, Methodology in Applied Psychology, 24(4), 465-498. http://doi.org/10.4473/TPM24.4.1

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. Y. (2016). Openness and Innovation Performance Revisited. Journal of Marketing Behaviour, 4(1), 69-76. http://doi.org/10.1561/107.00000028

Jackson, L., & Kayande, U. (2015, October). Using data to stretch your fundraising dollar. Fundraising & Philanthropy Australasia. https://www.fpmagazine.com.au/using-data-to-stretch-your-fundraising-dollar-343230/

Grewal, R., Lilien, G. L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R. F., Mantrala, M., Palmatier, R. W., Rindfleisch, A., Scheer, L. K., Spekman, R., & Sridhar, S. (2015). Business-to-Business Buying: Challenges and Opportunities. Customer Needs and Solutions, 2(3), 193-208. http://doi.org/10.1007/s40547-015-0040-5

Roberts, J. H., Kayande, U., & Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31(2), 127-140. http://doi.org/10.1016/j.ijresmar.2013.07.006

Kayande, U. (2013, October). Why Conversion Metrics Matter. Professional Marketing, 12-13.

Viswanathan, M., & Kayande, U. (2012). Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies". Journal of Retailing, 88(4), 556-562. http://doi.org/10.1016/j.jretai.2012.10.002

Jackson, L., & Kayande, U. (2011, April). How Healthy is your Fundraising Program? Fundraising & Philanthropy Australasia.

Jackson, L., & Kayande, U. (2011, April). Models can Optimise Future Performance. Fundraising & Philanthropy Australasia.

Wang, Q., Kayande, U., & Jap, S. (2010). The seeds of dissolution: Discrepancy and incoherence in buyer-supplier exchange. Marketing Science, 29(6), 1109-1124. http://doi.org/10.1287/mksc.1100.0582

books chapters and monographs

Finn, A., & Kayande, U. (2022). An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection. Review of Marketing Research (pp. 143-170). Emerald Group Publishing Ltd. http://doi.org/10.1108/S1548-643520220000019009

Kayande, U. (2010). Making Applied Measurement Effective and Efficient. In Walford, G., Tucker, E., & Viswanathan, M. (Eds.), The SAGE Handbook of Measurement (pp. 487-508). Sage Publications Ltd (UK). https://sk.sagepub.com/reference/sage-hdbk-measurement/n25.xml