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Ujwal Kayande

Dean, Beedie School of Business

Professor, Marketing

Segal

Room: SGL 4235

Email: beedie_dean@sfu.ca

Selected Publications

articles and reports

Kayande, U., Rizzon, E., & Khandelwal, M. (2020). The Impact of Analytics in 2020. Melbourne, Australia: Kearney Melbourne.

Rizzon, E., & Kayande, U. (2019). The Value of Analytics in 2019. Melbourne, Australia: Kearney Melbourne.

Kayande, U., & Rizzon, E. (2018). The Untapped Value of Analytics. Melbourne, Australia: Kearney Melbourne.

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. (2017, December). Impact of questionnaire format on reliability, validity, and hypothesis testing. TPM - Testing, Psychometrics, Methodology in Applied Psychology, 24(4), 465-498.

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. Y. (2016). Openness and Innovation Performance Revisited. Journal of Marketing Behaviour, 4(1), 69-76. http://doi.org/10.1561/107.00000028

Jackson, L., & Kayande, U. (2015, October). Using data to stretch your fundraising dollar. Fundraising & Philanthropy Australasia.

Grewal, R., Lilien, G. L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R. F., ... Sridhar, S. (2015). Business-to-Business Buying: Challenges and Opportunities. Customer Needs and Solutions, 2(3), 193-208. http://doi.org/10.1007/s40547-015-0040-5

Roberts, J. H., Kayande, U., & Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31(2), 127-140. http://doi.org/10.1016/j.ijresmar.2013.07.006

Kayande, U. (2013, October). Why Conversion Metrics Matter. Professional Marketing, 12-13.

Viswanathan, M., & Kayande, U. (2012). Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies". Journal of Retailing, 88(4), 556-562. http://doi.org/10.1016/j.jretai.2012.10.002

Jackson, L., & Kayande, U. (2011, April). How Healthy is your Fundraising Program? Fundraising & Philanthropy Australasia.

Jackson, L., & Kayande, U. (2011, April). Models can Optimise Future Performance. Fundraising & Philanthropy Australasia.

Wang, Q., Kayande, U., & Jap, S. (2010). The seeds of dissolution: Discrepancy and incoherence in buyer-supplier exchange. Marketing Science, 29(6), 1109-1124. http://doi.org/10.1287/mksc.1100.0582

books chapters and monographs

Finn, A., & Kayande, U. (2022). An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection. Bingley, West Yorkshire, United Kingdom: Emerald Group Publishing Ltd. ISBN:9781800436312, 9781800436305, 9781800436312, 9781800436305. http://doi.org/10.1108/S1548-643520220000019009

Kayande, U. (2010). Making Applied Measurement Effective and Efficient. In Walford, G., Tucker, E., & Viswanathan, M. (Eds.), The SAGE Handbook of Measurement (pp. 487-508). London, United Kingdom: Sage Publications Ltd (UK).