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Ujwal Kayande

Dean, Beedie School of Business

Professor, Marketing


Room: SGL 4235


Selected Publications

articles and reports

Kayande, U., Rizzon, E., & Khandelwal, M. (2020). The Impact of Analytics in 2020. Kearney Melbourne.

Rizzon, E., & Kayande, U. (2019). The Value of Analytics in 2019. Kearney Melbourne.

Kayande, U., & Rizzon, E. (2018). The Untapped Value of Analytics. Kearney Melbourne.

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. (2017, December). Impact of questionnaire format on reliability, validity, and hypothesis testing. TPM - Testing, Psychometrics, Methodology in Applied Psychology, 24(4), 465-498.

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S., & Cheung, S. Y. Y. (2016). Openness and Innovation Performance Revisited. Journal of Marketing Behaviour, 4(1), 69-76.

Jackson, L., & Kayande, U. (2015, October). Using data to stretch your fundraising dollar. Fundraising & Philanthropy Australasia.

Grewal, R., Lilien, G. L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R. F., Mantrala, M., Palmatier, R. W., Rindfleisch, A., Scheer, L. K., Spekman, R., & Sridhar, S. (2015). Business-to-Business Buying: Challenges and Opportunities. Customer Needs and Solutions, 2(3), 193-208.

Roberts, J. H., Kayande, U., & Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31(2), 127-140.

Kayande, U. (2013, October). Why Conversion Metrics Matter. Professional Marketing, 12-13.

Viswanathan, M., & Kayande, U. (2012). Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies". Journal of Retailing, 88(4), 556-562.

Jackson, L., & Kayande, U. (2011, April). How Healthy is your Fundraising Program? Fundraising & Philanthropy Australasia.

Jackson, L., & Kayande, U. (2011, April). Models can Optimise Future Performance. Fundraising & Philanthropy Australasia.

Wang, Q., Kayande, U., & Jap, S. (2010). The seeds of dissolution: Discrepancy and incoherence in buyer-supplier exchange. Marketing Science, 29(6), 1109-1124.

books chapters and monographs

Finn, A., & Kayande, U. (2022). An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection. Review of Marketing Research (pp. 143-170). Emerald Group Publishing Ltd.

Kayande, U. (2010). Making Applied Measurement Effective and Efficient. In Walford, G., Tucker, E., & Viswanathan, M. (Eds.), The SAGE Handbook of Measurement (pp. 487-508). Sage Publications Ltd (UK).