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Yunzhijun Yu

Email: yunzhijun_yu@sfu.ca

Curriculum Vitae: View

Credentials

BA (University of Colorado Boulder); BSc (University of Colorado Boulder)

Biography

Yunzhijun (Yuyu) is a doctoral student in Business Administration with a research focus in Marketing. 

Research Interests

Consumer Behaviour; Psychological Ownership; Consumer Fantasies; Sensory Marketing