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Executive Education
For Individuals

DIGITAL TRANSFORMATION MANAGEMENT

Innovation is the catalyst for growth in today's rapidly evolving digital landscape. To thrive in this age of digital disruption, individuals must realize the career-changing power of digital innovation and get equipped with digital skills and capabilities to bring innovative ideas to fruition.

Whether you want to streamline HR operations, revamp your marketing strategy, optimize sales processes, enhance IT infrastructure, or tweak your financial workflows, the Digital Transformation Management (DTM) program is your pathway to transform your digital innovation concepts into tangible, game-changing actions. DTM is custom-designed in close collaboration with industry and DIGITAL to empower individuals and organizations to become future-ready and engage in the digital economy. Participants in the program develop a digital-first mindset, digital skills and competencies, and confidence to execute digital transformation projects.

The Digital Transformation Management program is for individuals who want to understand digital transformation and advance the use of digital technology and generative AI in their daily work. Ideal participants would be individual contributors from various business units, such as marketing, sales, HR, operations, IT, and finance.

"The program itself is not like other virtual programs that I've taken. The program changed how I viewed many of the projects we were already doing. Coming into a project with the right tools and explaining the big picture with the correct terminology has resulted in more buy-in from everyone involved.” -- David Gilbert, Senior Systems Analyst, Canfor Corporation

Become a better contributor to a digital change project by:

  • Developing a toolbox of practices used in digital work.
  • Collaborating in diverse teams to co-create solutions.
  • Creating compelling visuals to communicate effectively.

The program is custom-designed and delivered in an 11-week format. Participants are selected into cohorts and collectively attend two faculty-led 2-hour synchronous sessions (an opening and a closing session) and weekly 1.5-hour Peer Learning sessions.

Synchronous sessions include small group activities and guest speakers from industry. The time commitment is approximately 4-6 hours per week.

Asynchronous sessions include faculty and industry-led content, case studies, discussion boards, and applied activities. Participants will apply program skills acquired through independent and group assignments to work projects. They will complete the program with a Toolbox for implementing digital change within their daily work.

“Introduction to various business models gave us useful tools to help our future consulting projects. The decision-making matrix was particularly powerful, especially in opening my perspective to the competing forces at the organization.

Next Program Start Date: Fall 2024

The Digital Transformation Management program is delivered online, with weekly virtual synchronous sessions throughout the 11-week program.

Each week concludes with an activity based on concepts from the week. Contact our team to explore more details about the program.

Detailed Schedule - To Be Announced

  • The Digital Transformation Management program was created in partnership with DIGITAL, and with their generous support and matched funding, students can access the program for CAD 2,500 plus GST, which covers the entire program, including the application fee.

Is your employer sponsoring you in this program?

Your employer may be eligible for support through the Canada Job Grant. Contact sfu_dial@sfu.ca if you need assistance.

The Digital Transformation Management (DTM) program features 11 modules emphasizing people, processes, and technology. Each week, you will learn how to become successful in digital transformation by utilizing business process skills and digital technology capabilities in combination with the essential people and teamwork skills to make your digital transformation projects possible.

The DTM program is custom-designed and delivered online, with virtual sessions scheduled throughout the program to enhance your learning and connection to peers across industries. Each week concludes with an activity where you will take your learning from the concepts of the week and apply this learning in the context of a company, business unit, or team.

Throughout the program, you will be encouraged to participate in group work and learn about aspects of business and technology that will help you accomplish your goals and gain the confidence to champion and implement digital change solutions within your organization.

Ultimately, the short-term program will help you develop a digital innovation mindset and the competencies to improve a process in your organization. In addition, you will be able to speak to the business needs and technology requirements and utilize generative AI, such as Chat GPT, by engaging with a cross-industry cohort of participants, which will teach you how to efficiently and effectively work in a low-code environment.

Dr. Blaize Horner Reich

Academic Director, DIAL, RBC Professor of Technology and Innovation, SFU Beedie, and Board Director

Before obtaining her Ph.D., Dr. Reich worked as an IT professional and consultant for 15 years in Canada and Asia. Her specialties were information management, IT governance and strategic planning. Dr. Reich is the RBC Professor of Technology and Innovation within the Beedie School of Business. She is an internationally recognized expert in IT governance, technology-based organizational transformation, and project management. Her research has been published in leading journals, and she speaks regularly at academic and practitioner conferences. Dr. Reich is a founding director of the CIO Association and a board director of ITAC Talent’s Business Technology Management program. She is also a board director of BCAA and Central 1. Dr. Reich was named an Academic Fellow of the International Council of Management Consulting Institutes in 2016 and a Canadian Association of Management Consultants Fellow in 2017.

More Information

Dr. Jeffrey Yip

Assistant Professor, Management and Organization Studies, SFU Beedie

Jeffrey Yip is an Assistant Professor of Management at the Beedie School of Business. His research is in leadership, mentoring, and career development. His professional experience includes leadership development at the Center for Creative Leadership, co-founder of the Halogen Foundation in Singapore, and consultant to public and private organizations. Before SFU, Jeffrey taught graduate courses in organizational psychology, interpersonal dynamics, and talent management at Claremont Graduate University (CGU) and Boston University. At CGU, he directed the Talent Science Lab and was an Accenture Talent Innovation Lab advisor. He currently directs ListeningWorks - a research initiative on listening and serves as representative-at-large for the Academy of Management Careers Division. His work has been supported by research fellowships and awards, including a Fulbright Scholarship, the Lim Kim San Fellowship from Singapore Management University, a research fellowship from the Learning Innovations Laboratory (LILA) at Harvard University, and the Arnon Reichers Best Paper award from the Academy of Management.

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Dr. Andrew Gemino

Professor, Management Information Systems & Associate Dean, Executive Education, SFU Beedie

Dr. Andrew Gemino is an award-winning teacher whose distinctions include two TD Canada Trust Distinguished Teaching Awards from the Beedie School of Business and the Teaching Excellence Award from SFU. His primary research interests include information technology project management and business analysis techniques. Andrew has also co-authored an award-winning textbook and is the past President of the AIS Special Interest Group on Systems Analysis and Design.

More Information

Meet Our Alumni

Check out our Alumni Stories and discover how leaders across different industries are turning up the dial on digital transformation and driving digital change by transforming ideas into innovative solutions.

The program really changed how I view a lot of the projects that we were already doing. Learning the terminology really opened my eyes to the changes we were making and how they all fit together. Being able to come into a project with the right tools and being able to explain the big picture with the right terminology has resulted in more buy-in from everyone involved.

David Gilbert

Senior Systems Analyst

Canfor Corporation

This program has impacted my understanding of my work in the client service industry. This experience has given me a deeper understanding of the importance of managing the digital transformation process and using digital technology as a tool.

Ciana Zhou

Financing Specialist, Commercial Financial Service Department

Royal Bank of Canada

DTM: David

DTM: Ciana