Recent Publications

  • Das, S., Mishra, A., & Cyr, D. (2018). Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty. Decision Support Systems, 125(113130), 1-12.
  • Oh, C. H. (2018). Missing "society" in institutional approaches as social value creation in India and China. Critical Perspectives on International Business.
  • Robson, K. E., Wilson, M., & Pitt, L. F. (2018). Creating new products from old ones: Consumer motivations for innovating autonomously from firms. Technovation, 88, 1-13.
  • Pitt, C. S., Plangger, K. A., Botha, E., Kietzmann, J. H., & Pitt, L. F. (2018). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management, 81, 130-137.
  • Berthon, P., Pitt, L. F., & Campbell, C. (2018). Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction. Journal of Public Policy & Marketing, 38(4), 451-468.

Research News

Contact Us

  • Carolyn Egri
    Associate Dean, Research
  • Ching-Chiu Lin
    Grants Facilitator
  • Beedie School of Business
    8888 University Drive
    Burnaby, BC
    Canada V5A 1S6