Beedie School of Business

Research

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Research

Research at the Beedie School of Business reflects our commitment to collaborative partnerships with the academic and business communities. Our faculty’s research contributes to knowledge creation in the areas of

  • Innovation
  • Sustainability
  • Global awareness

Recent Publications

  • Das, S., Mishra, A., & Cyr, D. (2018). Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty. Decision Support Systems, 125(113130), 1-12. http://doi.org/10.1016/j.dss.2019.113130
  • Oh, C. H. (2018). Missing "society" in institutional approaches as social value creation in India and China. Critical Perspectives on International Business. http://doi.org/10.1108/cpoib-07-2019-0054
  • Robson, K. E., Wilson, M., & Pitt, L. F. (2018). Creating new products from old ones: Consumer motivations for innovating autonomously from firms. Technovation, 88, 1-13. http://doi.org/10.1016/j.technovation.2019.05.001
  • Pitt, C. S., Plangger, K. A., Botha, E., Kietzmann, J. H., & Pitt, L. F. (2018). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management, 81, 130-137. http://doi.org/10.1016/j.indmarman.2017.09.012
  • Berthon, P., Pitt, L. F., & Campbell, C. (2018). Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction. Journal of Public Policy & Marketing, 38(4), 451-468. http://doi.org/10.1177/0743915619859852

Research News

Contact Us

  • Carolyn Egri
    Associate Dean, Research
    778.782.3456
  • Ching-Chiu Lin
    Grants Facilitator
    778.782.5555
  • Beedie School of Business
    8888 University Drive
    Burnaby, BC
    Canada V5A 1S6