Areas of Research

The Beedie School of Business academic research extends and redefines the boundaries of knowledge in the business discipline. Faculty research examines questions based on the sub-disciplines of:

Accounting

Finance

International Business

Management Information Systems

Management and Organization Studies

Marketing

Strategy

Technology and Operations Management

Recent Publications

  • Das, S., Mishra, A., & Cyr, D. (2018). Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty. Decision Support Systems, 125(113130), 1-12. http://doi.org/10.1016/j.dss.2019.113130
  • Oh, C. H. (2018). Missing "society" in institutional approaches as social value creation in India and China. Critical Perspectives on International Business. http://doi.org/10.1108/cpoib-07-2019-0054
  • Robson, K. E., Wilson, M., & Pitt, L. F. (2018). Creating new products from old ones: Consumer motivations for innovating autonomously from firms. Technovation, 88, 1-13. http://doi.org/10.1016/j.technovation.2019.05.001
  • Pitt, C. S., Plangger, K. A., Botha, E., Kietzmann, J. H., & Pitt, L. F. (2018). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management, 81, 130-137. http://doi.org/10.1016/j.indmarman.2017.09.012
  • Berthon, P., Pitt, L. F., & Campbell, C. (2018). Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction. Journal of Public Policy & Marketing, 38(4), 451-468. http://doi.org/10.1177/0743915619859852

Research News

Contact Us

  • Carolyn Egri
    Associate Dean, Research
    778.782.3456
  • Ching-Chiu Lin
    Grants Facilitator
    778.782.5555
  • Beedie School of Business
    8888 University Drive
    Burnaby, BC
    Canada V5A 1S6