• 2017
    • Brown, T. E., Brown, T., Boon, E., & Pitt, L. F. (2017). Seeking funding in order to sell: Crowdfunding as a marketing tool.
    • Pitt, C., Pitt, L. F., Kietzmann, J. H., Wallstrom, A., & Botha, E. (2017). Emotions and sentiment: An exploration of artist websites.
    • Blair, A. J., Atanasova, C., Pitt, L. F., Chan, A. K. H., & Wallstrom, A. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores.
    • Blair, A. J., Atanasova, C., Pitt, L. F., Chan, A. K. H., & Wallstrom, A. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores.
    • Pitt, L. F., Treen, E. R., & Pitt, C. S. (2017). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective.
    • Ho, J. Y. C., Krider, R. E., Chang, J., & Chang, J. (2017). Mere newness: Decline of movie preference over time. Psychology & Marketing, 34(1), 33-46.
    • Paschen, J., Pitt, L. F., Kietzmann, J. H., & Farshid, M. (2017). The brand personalities of brand communities: An analysis of online communication.
    • Morrish, S. C., Pitt, L. F., Vella, J., & Botha, E. (2017). Where to visit, what to drink? A cross-national perspective on wine estate brand personalities.
  • 2014
    • Lilford, N., Caruana, A., & Pitt, L. F. (2014). Psychometric properties of the feedback orientation scale among South African salespersons.
    • Hannah, D. R., Parent, M. M., Pitt, L. F., Berthon, P., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59.
    • Tang, F., Tang, T. L., Tian, V., & Zaichkowsky, J. L. (2014). Understanding counterfeit consumption. Asia Pacific Journal of Marketing and Logistics, 26(1), 4-20.
    • Tsao, H., Campbell, C. L., Ma, J., & Pitt, L. F. (2014). Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size.
    • Chakrabarti, R., Barnes, B. R., Berthon, P., Berthon, P., Pitt, L. F., & Monkhouse, L. L. (2014). Goal orientation effects on behavior and performance: Evidence from international sales agents in the Middle East. International Journal of Human Resource Management, 25(2), 317-340.
    • DesAutels, P., Salehi-Sangari, E., Berthon, P. R., Berthon, P., Rabinovich, T., & Pitt, L. F. (2014). It's emergent: Five propositions on the relationship between creative consumers and technology. International Journal of Technology Marketing, 29(1), 72-85.
    • Tsao, H., Pitt, L. F., & Campbell, C. L. (2014). Discriminating between behavior using market data from panels. International Journal of Market Research, 56(1), 73-88.
    • Vella, J., Caruana, A., & Pitt, L. F. (2014). Elements of a talent strategy for effective relationship building: A study among bank sales and service providers.
    • Robson, K. E., Plangger, K. A., Plangger, K. A., Plangger, K. A., Kietzmann, J. H., Loat, R., ... Pitt, L. F. (2014). Understanding gamification of consumer experiences. Business Horizons, 42, 352-356.
    • Beninger, S. S. A., Parent, M. M., Pitt, L. F., & Chan, A. (2014). A content analysis of influential wine blogs.
  • 2013
    • Pehlivan, E., Berthon, P., Berthon, P. R., Pitt, L. F., & Chakrabarti, R. (2013). When outsourcing fragments: Customer creativity and technological transmutations. Production Planning & Control, 24(4/5), 284-293.
    • Berthon, P., Berthon, P., Robson, K. E., & Pitt, L. F. (2013). Counting the cost to the customer. Journal of Advertising Research, 53(3), 1-6.
    • Robson, K. E., Pitt, L. F., & Wallstrom, A. (2013). Creative market segmentation: Understanding the bugs in consumer behavior. Journal of Public Affairs, 13(2), 218-223.
    • Mills, A. J., Robson, K., Robson, K. E., & Pitt, L. F. (2013). Using cartoons to teach corporate social responsibility. Journal of Marketing Education, 35(2), 181-190.
    • Vella, J., Caruana, A., & Pitt, L. F. (2013). Organizational commitment and users' perception of ease of use: A study among bank managers. Journal of Management Development, 32(4), 351-362.
    • Krider, R. E., & Putler, D. S. (2013). Which birds of a feather flock together? Clustering and avoidance patterns of similar retail outlets. Geographical Analysis, 45(2), 123-149.
    • Kietzmann, J. H., Plangger, K. A., Eaton, B., Heilgenberg, K., Pitt, L. F., Berthon, P., & Berthon, P. (2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity.
    • Plangger, K. A., Kietzmann, J. H., Pitt, L. F., Berthon, P., Berthon, P., & Hannah, D. R. (2013). Nomen est omen: formalizing customer labeling theory.
    • Francis, J., & Hyman, R. (2013). The impact of geographical indications on the economic, cultural, social, and environmental pillars of sustainability: The case of Jamaican Blue Mountain Coffee.
  • 2017
    • Pitt, L. F., Napoli, J., & Van Der Merwe, R. (2017). Advances in Corporate Branding. Advances in Corporate Branding (59-71).
  • 2016
    • Plangger, K., Plangger, K. A., Kietzmann, J. H., Robson, K. E., Pitt, L. F., & McCarthy, I. P. (2016). Marketing challenges in a turbulent business environment.
  • 2014
    • Robson, K. E., & Pitt, L. F. (2014). The Routledge Companion to Financial Services Management. The Routledge Companion to Financial Services Management (291-304).
  • 2013
    • Marris, M. H., Davis, B. C., Mills, A. J., Pitt, L. F., & Berthon, P. (2013). Entrepreneurial Marketing: Global Perspectives. Entrepreneurial Marketing: Global Perspectives (127-147).
NamePositionSpecialization & Research Interests
Srabana DasguptaAssociate Professor, Marketing and Strategy Durable goods; pricing; choice models; models of information asymmetry
June FrancisAssociate Professor, Marketing Geographical Indications, Intellectual Property law, Traditional knowledge, Poverty Alleaviation, Well-being in Extractive sectors, Scientific Research Collaboration, International marketing, negotiations/cross-cultural negotiations, exporting, small business development and government policies with respect to exporting.
Andrew HarriesTom Foord Associate Professor of Practice

Entrepreneurship & innovation; corporate innovation and the creation of substantially new businesses inside existing enterprises; financial strategies for new enterprises; product management; leadership and growth.

Jason HoAssociate Professor, Marketing Marketing Modeling, Entertainment Marketing, Viral Marketing
Steve KatesAssociate Professor, Marketing Brands, branding, brand management, children, consumer socialization, gender consumption, families, households, gay men.
Bob KriderProfessor, Marketing Competition dynamics, consumer biases and heuristics, entertainment industries, evolution of retail formats.
Lily LinAssistant Professor, Marketing

Social Influence; Social Norms; Consumer Punishment Behaviour; Self-Regulation; Motivation


Sarah LubikDirector of Entrepreneurship, SFU Co-Champion, Technology Entrepreneurship@SFU Lecturer, Entrepreneurship & Innovation University spin-outs; early-stage strategy formation; business models; commercialization of advanced technologies; partnerships; market selection; innovation ecosystems, and incubation.
Brent McFerranAssociate Professor, Marketing and W.J. VanDusen Professor

Social and interpersonal influences; Consumer identity; Moral psychology and prosocial behaviour.

Lisa PapaniaSenior Lecturer, Marketing and Entrepreneurship

Product development and innovation; Sustainability/ circular economy; Idea-sharing, collaboration, team communication and performance

Leyland PittProfessor, Marketing and Dennis F. Culver EMBA Alumni Chair of Business

Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.

Yupin YangAssociate Professor, Marketing

Sports Marketing, Athlete Branding, Quantitative Marketing, Two-sided Matching Model, Search Advertising. 

Judy ZaichkowskyProfessor, Marketing Questionnaire Design, Measuring Abstract Constructs, Trademark Infringement, Brand Imitation, Consumer Behaviour, Counterfeiting, brand management, women on Boards
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