Faculty & Research
Innovation and Entrepreneurship
The I&E area is focused around creating positive change through entrepreneurship (including intrapreneurship) and innovation of all types (including scientific & technological, social, systematic, process financial, educational and sectoral). Our research seeks to make meaningful and practical contributions to the aspirations, mindsets, organizations and ecosystems required to support social and economic value creation. In service of this vision, our teaching and programs focus on responsible, real-world and interdisciplinary approaches to solving meaningful challenges and creating opportunities.
Faculty Members' Latest Publications
Kaushik, K., Mishra, A., & Cyr, D. (2023). 'Riding out the pandemic': The role of brand message appeals on social media in shaping consumer responses. Journal of Business Research, 155. http://doi.org/10.1016/j.jbusres.2022.113449