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Marketing

Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:

  • Trademark infringement and Counterfeiting,
  • The application of econometrics to marketing
  • Demand analysis for industrial marketing
  • Political marketing techniques
  • Corporate social responsibility
  • Retailing and distribution
  • Exporting for high-tech firms
  • Cross-cultural negotiations

Faculty Members' Latest Publications

Siev, J. J., Philipp-Muller, A., Durso, G. R., & Wegener, D. T. (2024). Endorsing both sides, pleasing neither: Ambivalent individuals face unexpected social costs in political conflicts. Journal of Experimental Social Psychology, 114. http://doi.org/10.1016/j.jesp.2024.104631


Guan, T., Ho, J., Krider, R., Cao, J., & Fogg, A. (2024). HOW ARE PRELAUNCH ONLINE MOVIE REVIEWS RELATED TO BOX OFFICE REVENUES? Annals of Applied Statistics, 18(2), 1686-1708. http://doi.org/10.1214/23-AOAS1854


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Our Faculty

Name

Office

Email Address


June Francis

Professor, Marketing / Business and Society / Innovation and Entrepreneurship

SEGAL

Room: SGL 3755

Phone: 778.782.4096

Brent McFerran

Professor, Marketing

SEGAL

Room: SGL 3265

Phone: 778.782.5214

Leyland Pitt

Professor, Marketing

SEGAL

Room: SGL 3285

Phone: 778.782.7712

Judith Lynne Zaichkowsky

Professor, Marketing

SEGAL

Room: SGL 3765

Phone: 778.782.8591

Srabana Dasgupta

Associate Professor, Marketing / Strategy

BURNABY

Room: WMC 4366

Phone: 778.782.3652

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