Faculty & Research


Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:

  • Trademark infringement and Counterfeiting,
  • The application of econometrics to marketing
  • Demand analysis for industrial marketing
  • Political marketing techniques
  • Corporate social responsibility
  • Retailing and distribution
  • Exporting for high-tech firms
  • Cross-cultural negotiations

Faculty Members' Latest Publications

Robertson, J., McCarthy, I. P., & Pitt, L. F. (2021). Building Sustainable Entrepreneurial Ecosystems: A Mediated Model of University-Industry Collaboration, Knowledge Creation, and the Entrepreneurial Environment. In Fernandes, C., Ramirez-Pasillas, M., & Ferreira, J. J. (Eds.),

Francis, J. N. (2021). A Macromarketing Call to Action-Because Black Lives Matter! Journal of Macromarketing, 41(1), 132-145. http://doi.org/10.1177/0276146720981718

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Our Faculty



Email Address

Bob Krider

Professor, Marketing


Room: WMC 4364

Phone: 778.782.3027

Leyland Pitt

Professor, Marketing


Room: SGL 3285

Phone: 778.782.7712

Judith Lynne Zaichkowsky

Professor, Marketing


Room: SGL 3765

Phone: 778.782.8591

Srabana Dasgupta

Associate Professor, Marketing / Strategy


Room: WMC 4366

Phone: 778.782.3652

June Francis

Associate Professor, Marketing / Business and Society / Innovation and Entrepreneurship


Room: SGL 3755

Phone: 778.782.4096

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