Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Chen, F. X., Graso, M., Aquino, K., Lin, L., Cheng, J. T., DeCelles, K., & Vadera, A. K. (2022). The vigilante identity and organizations. Organizational Behavior and Human Decision Processes, 170. http://doi.org/10.1016/j.obhdp.2022.104136
Wu, C., Weinberg, C. B., Wang, Q., & Ho, J. Y. (2022). Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China. International Journal of Research in Marketing. http://doi.org/10.1016/j.ijresmar.2022.04.002