Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Brown, T., Brown, T., Caruana, A., Caruana, A., Mulvey, M., Mulvey, M., & Pitt, L. F. (2021). Understanding the emotions of those with a gambling disorder: Insights from automated text analysis. Journal of Gambling Issues, 47, 121-142. http://doi.org/10.4309/jgi.2021.47.5
Robertson, J., McCarthy, I. P., & Pitt, L. F. (2021). Building Sustainable Entrepreneurial Ecosystems: A Mediated Model of University-Industry Collaboration, Knowledge Creation, and the Entrepreneurial Environment. In Fernandes, C., Ramirez-Pasillas, M., & Ferreira, J. J. (Eds.), The Role of Universities and Their Entrepreneurial Ecosystems in Advocating Sustainability. Berlin, Germany: Walter de Gruyter GmbH.