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Faculty & Research

Marketing

Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:

  • Trademark infringement and Counterfeiting,
  • The application of econometrics to marketing
  • Demand analysis for industrial marketing
  • Political marketing techniques
  • Corporate social responsibility
  • Retailing and distribution
  • Exporting for high-tech firms
  • Cross-cultural negotiations

Faculty Members' Latest Publications

Park, A., Maine, E., Fini, R., Rasmussen, E., Di Minin, A., Dooley, L., Mortara, L., Lubik, S., & Zhou, Y. (2024). Science-based innovation via university spin-offs: the influence of intangible assets. R and D Management, 54(1), 178-198. http://doi.org/10.1111/radm.12646


Lam, J., Mulvey, M. S., Robson, K., & Pitt, L. (2023). Culture uncovered: B2B salesforce job reviews as windows into corporate values. Journal of Business & Industrial Marketing. http://doi.org/10.1108/JBIM-03-2023-0145


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Our Faculty

Name

Office

Email Address


June Francis

Professor, Marketing / Business and Society / Innovation and Entrepreneurship

SEGAL

Room: SGL 3755

Phone: 778.782.4096

Brent McFerran

Professor, Marketing

SEGAL

Room: SGL 3265

Phone: 778.782.5214

Leyland Pitt

Professor, Marketing

SEGAL

Room: SGL 3285

Phone: 778.782.7712

Judith Lynne Zaichkowsky

Professor, Marketing

SEGAL

Room: SGL 3765

Phone: 778.782.8591

Srabana Dasgupta

Associate Professor, Marketing / Strategy

BURNABY

Room: WMC 4366

Phone: 778.782.3652

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