Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Soleymanian, M., Weinberg, C. B., & Zhu, T. (2024). Insurtech, sensor data, and changes in customers' coverage choices: Evidence from usage-based automobile insurance. Journal of Risk and Insurance. http://doi.org/10.1111/jori.12490
Ettis, S. A., Pelet, J. É., & Zaichkowsky, J. L. (2024). Comparing online user experience across different digital business ecosystems and platforms when booking vacations. Review of Managerial Science, 18(9), 2613-2642. http://doi.org/10.1007/s11846-023-00712-2