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Faculty & Research

Marketing

Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:

  • Trademark infringement and Counterfeiting,
  • The application of econometrics to marketing
  • Demand analysis for industrial marketing
  • Political marketing techniques
  • Corporate social responsibility
  • Retailing and distribution
  • Exporting for high-tech firms
  • Cross-cultural negotiations

Faculty Members' Latest Publications

Lord Ferguson, S., Flostrand, A., Lam, J., & Pitt, L. (2022). Caught in a vicious cycle? Student perceptions of academic dishonesty in the business classroom. International Journal of Management Education, 20(3). http://doi.org/10.1016/j.ijme.2022.100677


Robertson, J., Botha, E., Ferreira, C., & Pitt, L. (2022). How deep is your love? The brand love-loyalty matrix in consumer-brand relationships. Journal of Business Research, 149, 651-662. http://doi.org/10.1016/j.jbusres.2022.05.058


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Our Faculty

Name

Office

Email Address


Ujwal Kayande

Professor, Marketing

SEGAL

Room: SGL 4235

Brent McFerran

Professor, Marketing

SEGAL

Room: SGL 3265

Phone: 778.782.5214

Leyland Pitt

Professor, Marketing

SEGAL

Room: SGL 3285

Phone: 778.782.7712

Judith Lynne Zaichkowsky

Professor, Marketing

SEGAL

Room: SGL 3765

Phone: 778.782.8591

Srabana Dasgupta

Associate Professor, Marketing / Strategy

BURNABY

Room: WMC 4366

Phone: 778.782.3652

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