Faculty & Research

Marketing

Our area's research focuses on a wide variety of topics in Marketing and related areas like international marketing, marketing and society and marketing and public policy. Some of the topics currently being investigated include:

  • Trademark infringement and Counterfeiting,
  • The application of econometrics to marketing
  • Demand analysis for industrial marketing
  • Political marketing techniques
  • Corporate social responsibility
  • Retailing and distribution
  • Exporting for high-tech firms
  • Cross-cultural negotiations

Faculty Members' Latest Publications

Chen, F. X., Graso, M., Aquino, K., Lin, L., Cheng, J. T., DeCelles, K., & Vadera, A. K. (2022). The vigilante identity and organizations. Organizational Behavior and Human Decision Processes, 170. http://doi.org/10.1016/j.obhdp.2022.104136


Wu, C., Weinberg, C. B., Wang, Q., & Ho, J. Y. (2022). Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China. International Journal of Research in Marketing. http://doi.org/10.1016/j.ijresmar.2022.04.002


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Our Faculty

Name

Office

Email Address


Ujwal Kayande

Professor, Marketing

SEGAL

Room: SGL 4235

Brent McFerran

Professor, Marketing

SEGAL

Room: SGL 3265

Phone: 778.782.5214

Leyland Pitt

Professor, Marketing

SEGAL

Room: SGL 3285

Phone: 778.782.7712

Judith Lynne Zaichkowsky

Professor, Marketing

SEGAL

Room: SGL 3765

Phone: 778.782.8591

Srabana Dasgupta

Associate Professor, Marketing / Strategy

BURNABY

Room: WMC 4366

Phone: 778.782.3652

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