Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Ferreira, C., Robertson, J., Pitt, L. F., & Lord Ferguson, S. T. (2024). UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM. Marketing Education Review. http://doi.org/10.1080/10528008.2024.2337926
Robertson, J., Ferreira, C., Watson, R., McCarthy, I., Kietzmann, J., & Pitt, L. (2024). Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework. Organizational Dynamics. http://doi.org/10.1016/j.orgdyn.2024.101044