Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Philipp-Muller, A., Costello, J. P., & Walker Reczek, R. (2023). Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire? Journal of Consumer Research, 49(5), 721-740. http://doi.org/10.1093/jcr/ucac020