Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Siev, J. J., Philipp-Muller, A., Durso, G. R., & Wegener, D. T. (2024). Endorsing both sides, pleasing neither: Ambivalent individuals face unexpected social costs in political conflicts. Journal of Experimental Social Psychology, 114. http://doi.org/10.1016/j.jesp.2024.104631
Guan, T., Ho, J., Krider, R., Cao, J., & Fogg, A. (2024). HOW ARE PRELAUNCH ONLINE MOVIE REVIEWS RELATED TO BOX OFFICE REVENUES? Annals of Applied Statistics, 18(2), 1686-1708. http://doi.org/10.1214/23-AOAS1854