Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Siev, J. J., Philipp-Muller, A., Durso, G. R., & Wegener, D. T. (2024). Endorsing both sides, pleasing neither: Ambivalent individuals face unexpected social costs in political conflicts. Journal of Experimental Social Psychology, 114. http://doi.org/10.1016/j.jesp.2024.104631
Thomas, J., MacNab, F., Bruna Guarino-Moraes, B., Goldsmith, T., McLellan, J., Lubik, S., & Maine, E. (2024). Addressing Grand Challenges Through the Entrepreneurial Capabilities of Commercialization Postdocs. Academy of Management Annual Meeting Proceedings. Academy of Management. http://doi.org/10.5465/AMPROC.2024.305bp