Faculty & Research
Marketing
Our area's research focuses on a wide variety of topics in
Marketing and related areas like international marketing, marketing and
society and marketing and public policy. Some of the topics currently
being investigated include:
- Trademark infringement and Counterfeiting,
- The application of econometrics to marketing
- Demand analysis for industrial marketing
- Political marketing techniques
- Corporate social responsibility
- Retailing and distribution
- Exporting for high-tech firms
- Cross-cultural negotiations
Faculty Members' Latest Publications
Lord Ferguson, S., Flostrand, A., Lam, J., & Pitt, L. (2022). Caught in a vicious cycle? Student perceptions of academic dishonesty in the business classroom. International Journal of Management Education, 20(3). http://doi.org/10.1016/j.ijme.2022.100677
Robertson, J., Botha, E., Ferreira, C., & Pitt, L. (2022). How deep is your love? The brand love-loyalty matrix in consumer-brand relationships. Journal of Business Research, 149, 651-662. http://doi.org/10.1016/j.jbusres.2022.05.058