Award-Winning
Research

Research

Research Publications

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Brown, T., Caruana, A., Mulvey, M., & Pitt, L. F. (2021). Understanding the emotions of those with a gambling disorder: Insights from automated text analysis. Journal of Gambling Issues, 47, 121-142. http://doi.org/10.4309/jgi.2021.47.5

Marketing

Articles and Reports

2021

Robertson, J., McCarthy, I. P., & Pitt, L. F. (2021). Building Sustainable Entrepreneurial Ecosystems: A Mediated Model of University-Industry Collaboration, Knowledge Creation, and the Entrepreneurial Environment. In Fernandes, C., Ramirez-Pasillas, M., & Ferreira, J. J. (Eds.), The Role of Universities and Their Entrepreneurial Ecosystems in Advocating Sustainability. Berlin, Germany: Walter de Gruyter GmbH.

Business and Society, Innovation and Entrepreneurship, Strategy, Technology and Operations Management, Marketing

Books, Book Chapters and Monographs

2021

Francis, J. N. (2021). A Macromarketing Call to Action—Because Black Lives Matter! Journal of Macromarketing, 41(1), 132-145. http://doi.org/10.1177/0276146720981718

Business and Society, Marketing

Articles and Reports

2021

Olson, J. G., McFerran, B., Morales, A. C., & Dahl, D. W. (2021). How income shapes moral judgments of prosocial behavior. International Journal of Research in Marketing, 38(1), 120-135. http://doi.org/10.1016/j.ijresmar.2020.07.001

Marketing

Articles and Reports

2021

Toniolo-Barrios, M., & Pitt, L. (2021). Mindfulness and the challenges of working from home in times of crisis. Business Horizons, 64(2), 189-197. http://doi.org/10.1016/j.bushor.2020.09.004

Marketing

Articles and Reports

2021

Farshid, M., Lord Ferguson, S., Pitt, L., & Plangger, K. (2021). People as products: Exploring replication and corroboration in the dimensions of theory, method and context. Journal of Business Research, 126, 533-541. http://doi.org/10.1016/j.jbusres.2019.11.001

Marketing

Articles and Reports

2021

Hamby, A., McFerran, B., & Dahl, D. W. (2021). Above the Scam: Moral Elevation Reduces Gullibility. Journal of Consumer Psychology. http://doi.org/10.1002/jcpy.1259

Marketing

Articles and Reports

2021

Park, A., Treen, E., Pitt, L., & Chan, A. (2021). Brand stories in marketing: a bibliographic perspective. Journal of Strategic Marketing. http://doi.org/10.1080/0965254X.2021.1963312

Marketing, Strategy

Articles and Reports

2021

Beninger, S., & Francis, J. N. (2021). Collective market shaping by competitors and its contribution to market resilience. Journal of Business Research, 122, 293-303. http://doi.org/10.1016/j.jbusres.2020.09.005

Business and Society, Marketing

Articles and Reports

2021

Wilson, M., Robson, K. E., & Pitt, L. F. (2021). Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge. Psychology and Marketing. http://doi.org/10.1002/mar.21583

Marketing

Articles and Reports

2021

Campbell, C., Sands, S., Treen, E., & McFerran, B. (2021). Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. Journal of Interactive Marketing. http://doi.org/10.1016/j.intmar.2021.06.001

Strategy, Marketing

Articles and Reports

2021

Wilson, M., Paschen, J., & Pitt, L. (2021). The circular economy meets artificial intelligence (AI): understanding the opportunities of AI for reverse logistics. Management of Environmental Quality: An International Journal. http://doi.org/10.1108/MEQ-10-2020-0222

Marketing

Articles and Reports

2021

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