Harbour Centre, Downtown Vancouver

PEAK Case Competition

This year’s competition will operate at Harbour Center including a 10 day team deliberation, and will include in-person presentations for both the preliminary round and the finals round on July 16th.

Competition Dates: July 16th
Competition Status
: Registration Has Now Closed for PEAK 2022


The PEAK Case Competition, presented by the SFU Beedie Student Engagement and Development Office, is designed specifically for case competitors who are looking for a more introductory case competition experience. Targeting primarily students who have little to no previous case competition experience, PEAK will provide competitors with an opportunity to engage in a professional and structured case competition with like-minded peers to enhance and develop their own skills and abilities.

This is your perfect opportunity to see what competing is all about! We hope that you can view this as a learning opportunity that can help you decide if you have any interest in continuing on in your case competition journey. For those who have previously engaged in the Case Competition Training Program (CCTP), this is the perfect next step for you to continue applying your knowledge and to gain valuable practice in a structured case competition environment. Participated in the BUS 201 Case Challenge? This is a great opportunity for you to further your understanding and skill-set in the case competition arena, and to continue building connections with like-minded peers. Competed once or twice previously and looking to expand on your case competition experience? Look no further, we have you covered.

We encourage you to see PEAK as a natural launching point for your case competition careers. There is so much that case competitions can offer you - we're here to help you get started. Competing students will work within teams to analyze a case and prepare their presentations to deliver to a panel of judges that include esteemed Faculty, Alumni, and industry professionals. Note: both the preliminary and finalist rounds will be in-person presentations, followed by a live Q&A session with the judges. 

There is no registration fee to participate, and teams will have the opportunity to compete for real cash prizes:

Are you looking to compete in our more intermediate case competition, ELITE You can find more information here: ELITE Case Competition.

General Information


    Students must be enrolled at Simon Fraser University in an undergraduate program and be in good academic standing. Non-SFU Beedie students will be asked to provide proof of student status.

    Note: students who have represented SFU Beedie at a faculty-sponsored case competition, JDC West, competed in a previous year's ELITE competition, and/or placed in the finals for a previous year's PEAK competition, are NOT eligible to compete in PEAK 2022. Instead, we hope to see you compete in ELITE 2022.

    Team Composition:

    PEAK Teams must have:

    • 3 to 4 students that meet the eligibility requirements above.
    • Minimum of at least 2 BBA students per team.

    We would strongly encourage all competitors to carefully consider the question of diversity within the context of their teams. This can include reflecting on areas such as gender, concentration(s), race, year-level, education, previous work experiences, and a variety of other factors that are not listed here but may be relevant for you and your team members.

    The body of research on team dynamics is quickly expanding and it paints a clear picture - diversity plays a key role in high-performing teams

      Ideal Competitors Are:

      • Those who have no previous case competition experience and are looking for an organized, supportive, and professional environment to be introduced into the world of case competitions.
      • Those who have limited business case competition experience (this can include students who have previously engaged in the BUS 201 Case Challenge, Case Steady, PIVOT, etc.) and are looking to continue engaging to further their development and growth.
      • Those who are looking to engage with like-minded peers to solve real-world business problems and receive feedback from experienced Faculty, Alumni, and industry professionals.
      • Those who have an interest in competing at higher-levels of case competitions in the future, including faculty-sponsored teams at local and national competitions and JDC West.
      • Those who are looking to expand on their career competencies, including (but not limited to) items such as communication, teamwork, and problem-solving.

      Team Coaches:

      • Each team may choose to have one team coach to help prepare them for the competition.
      • The coach is not to communicate with the team in any way related to the competition during the case deliberation period (as defined below).
      • The coach must be a current SFU student. The coach must sign a coaching agreement acknowledging these conditions prior to the start of the competition.

      Competition Information

      Competition Format:

      Preliminary Round:

      • Teams will be randomly separated into 'Divisions' for the competition. For the preliminary round, you will be competing directly with the teams included in your 'Division' only.
      • All teams will receive access to the case on Wednesday June 29, 12:00PM (PST) through the PEAK Canvas course.
      • Teams will have until Friday July 8, 11:59PM (PST) to analyze the case, create their presentation slide-deck, and prepare for their 12-minute case presentation.
      • Each team MUST submit their final presentation slide-deck via Canvas before the deadline. Teams that successfully submit before the deadline will receive their randomly assigned live-presentation time-slot. The presentation slide-deck cannot be changed or altered after submission.
      • In-person preliminary presentations will take place on Saturday July 16th from 9:00AM-2:30PM (PST). Teams will be randomly assigned a time-slot and required to present their 12-minute case presentation to a panel of judges, followed by a 5-minute live Q&A session. The top scoring team from each Division will advance to the finalist round.

      Finalist Round:

      • The finalist round will be conducted in a in-person format and take place on Saturday July 16thfrom 10:00AM - 2:00PM (PST). Finalist teams will be randomly assigned a presentation time slot that will be communicated to them during the week of June 21 - 25.
      • Teams that make it to the finalist rounds will be required to present their 12-minute case presentation live to a panel of judges. This will be immediately followed by a 10-minute live Q&A session.
      • The 1st, 2nd, and 3rd place teams for PEAK 2022 will be announced live at the PEAK Awards Ceremony, taking place later day that on Saturday July 16 from 3:00PM-5:30PM (PST).

      Competition Timeline:

      Time PeriodDescriptionImportant Dates

      April - June

      Student and team registration. Interested competitors will register for the PEAK Case Competition using the eligibility requirements stated above.

      If you are an individual competitor looking to find a team, please see the instructions below under the "Registration" header. In particular, note that the deadline registration is June 20th, 2022 at 11:29PM (PST)
      Registration deadline:

      June 20, 2022 at 11:29PM (PST)

      June - July

      Case deliberation period, formally defined as the time period starting from Wednesday June 29, 12:00PM (PST) and ending at Friday July 8, 11:59PM (PST).

      Teams will receive the case digitally via Canvas and begin their case analysis, creation, and preparation of their 12-minutes case presentation.

      Teams MUST submit their presentation slide-deck (in PDF format) via the Canvas Course prior to the submission deadline. This deadline will be strictly enforced, and late submissions will not be accepted. Teams will not be able 
      to change or alter their presentation slide deck following the deadline.
      Case release: Wednesday June 29, 12:00PM (PST)

      Submission deadline: Friday July 8, 11:59PM (PST)


      Preliminary round. Teams will be randomly assigned a presentation time-slot following the submission deadline.
      Preliminary presentations will take place on Saturday July 16th from 9:00AM-1:30PM (PST). 

      Teams will present their 12-minute case presentation before engaging in a live, 5-minute Q&A session with the panel of judges. Judges will score team submissions using a shared and structured grading rubric. The top scoring team from each 'Division' will advance to the finalist round.
      Preliminary Presentations: Saturday July 16  9:00AM-3:00PM(PST)

      Finalist teams announced: Saturday July 16 
      PEAK finalist round. Top scoring team from each 'Division' will present their 12-minute case presentation live to a panel of judge, before engaging in a live, 10-minute Q&A period.

      All finalist teams will be required to remain in a virtual holding room from the start of the finalist round until their presentation time slot.
      In-person Finals: Saturday July 16
      PEAK Awards Ceremony will take place on Saturday July 16. We will announce the winning teams for the competitions and celebrate the shared efforts of all the competitors, coaches, staff, Faculty, and students involved in the implementation of our case competition experiences.PEAK Awards Ceremony: Saturday July 16


      Registration Has Now Closed


      For any additional questions, please reach out to the Student Engagement and Development Office, at casecomp@sfu.ca.

      Registration is a commitment to participate.