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Marketing Accelerator Program

Program Structure

The Marketing Acceleration Program (MAP) is a first-of-its-kind marketing development program for top-tier marketing students within the Beedie School of Business.

MAP is a 9-week program that is set up for students to immerse themselves in learning on a weekly, intensive basis. This ensures that participants will be best prepared for any marketing-focused interview. MAP brings industry experts to lead workshops in specialized areas, provides hands-on experience with real clients to enhance your portfolio, offers exclusive firm tours, and assigns mentors to guide students throughout their journey.

All past MAP participants have interacted with marketing professionals from Best Buy Canada, Visier, Microsoft Canada, Hootsuite, Telus, Procter & Gamble, Electronic Arts, SAP, and more.

The program covers five key pillars:

  • Gaining practical experience from marketing workshops and real-client projects

  • Meeting marketing professionals from a wide array of industries

  • Tailoring your resume, cover letter, and portfolio

  • Acing your behavioural and technical interview skills

  • Get assigned mentors that guide you throughout the program
  • The cohort model creates a space for students to prepare themselves and provide feedback to others for their marketing job applications.