BBA: Twinkle Pethad
Marketing, Human Resources
“Be unapologetically yourself. While this may sound cliché, remaining true to your values and your authentic self will actually shape your entire university and life experience.”
MY ACADEMIC JOURNEY
I've witnessed entrepreneurship within my own family. From failed ventures to succeeding ideas, the world of business always captivated me.
I was born and brought up as a Gujarati in Kenya and dreamt of an education abroad as experiencing life away from home for a while seemed exciting. I was stunned by the natural beauty of Vancouver when I googled the city for the first time. Renowned for its academic prestige, situated near Vancouver, and offering a variety of financial aid supports, SFU Beedie School of Business was the perfect fit.
I have discovered my passion for marketing, where I can channel my creative energies. I also chose Human Resources as I enjoy understanding and collaborating with individuals from diverse backgrounds.
MY SFU BEEDIE EXPERIENCE
Highlights have been the connections I made and people I met along the way—course instructors, classmates, club members, friends. My friendships cultivated during my time at SFU and in Vancouver hold a special place in my heart.
Certain instructors provided support by tapping into their networks to assist in my personal endeavours. Moreover, small class sizes were a defining feature of my educational experience. These settings made space for intimate and engaging sessions.
The fourth-year marketing and HR courses were the highlight of my academic journey, offering practical, hands-on experiences that have been invaluable. Collaborating with firms and clients, we tackled real-world challenges, providing solutions and recommendations.
Courses like Web Analytics, Group Dynamics, Global Marketing Management, Ethical Issues in Marketing, Negotiations, Performance Management, Law, Business Writing equipped me with practical skills that transcend the classroom.
For the past nine months, I've poured my heart into co-founding a non-profit, Mitti, aimed at providing support and a sense of belonging to South Asian women and transgender women in Vancouver, to ease the transition for those adjusting to a new culture and life away from home.
Through these experiences, I’m able to view the world through multiple lenses and have gained a broadened perspective on life.
MY BBA PROGRAM
Education
Student Engagement
NEXT STEPS
I have a deep passion for music and I am eager to dedicate time to sharpen my art. Ideally, I will be pursuing music and/or music management as a full-time career, leveraging the skills and knowledge gained from my marketing and human resources degrees to excel in this field. However, acknowledging the dynamic nature of today's world, I remain open-minded to exploring diverse opportunities that may arise along my journey.