Credentials
MBA (University of Potsdam); MA (University of Wisconsin‚ Milwaukee); BBA (University of Potsdam)
Selected Publications
articles and reports
Paschen, J., Paschen, U., & Kietzmann, J. H. (2016). À votre santé – conceptualizing the AO typology for luxury wine and spirits. International Journal of Wine Business Research, 28(2), 170-186. http://doi.org/10.1108/IJWBR-09-2015-0041