In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […]
Few candidates for city council have taken to social media despite it being a great way to engage voters, according to one expert.
“What surprises me more (than candidates’ lack of use) is that they haven’t realized the power of being able to tap into communities through social media,” said Michael Parent, a business professor at Simon Fraser University.
Just seven of 19 candidates for city council have accounts on Twitter—an online social networking service allowing users to send and read short posts. Five have tweeted less than 50 times.
Context, it turns out, is everything when it comes to politicians’ sex scandals and the impact of editorial cartoons that reflect the public’s reaction to them. A recent study from Simon Fraser University shows that political cartoons – pervasive in newspapers and increasingly social media channels such as blogs and YouTube – serve as a reflection of public sentiment in the wake of such scandals. They can be a valuable source of information to those who direct and manage individual political brands and guide their campaigns and careers. As a gauge of public reaction, they are for better or worse influenced by the unique circumstances of each scandal.