 | Beedie School of Business NewsThe increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests. Read More... |
Archives
| Beedie School of Business NewsThe following article about research by Beedie School of Business assistant professor Brent McFerran was published in the Globe and Mail on January 26, 2015. Read More... |
 | Beedie School of Business NewsConsumers misled about cause of obesity: studyJan 13, 2015New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing. Read More... |
 | Beedie School of Business NewsSince launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success? Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a […] Read More... |
 | Beedie School of Business NewsWhether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders. Design thinking is defined as approaching management problems as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press. Dunne, an award-winning management educator, author and consultant who is jointly appointed with the Rotman School of Management at the University of Toronto, joined Simon Fraser University earlier this year. He combines international experience as a senior executive with an outstanding record as an academic. Read More... |
 | Beedie School of Business NewsBurnaby advertising company meets with Dragon’s DenNov 17, 2011BY JANAYA FULLER-EVANS, BURNABY NOW Ads on Naps co-founders Jag Manhas and Phil Chow entered the Dragon’s Den voluntarily, and survived. Manhas, a British Columbia Institute of Technology student and Chow, a Simon Fraser University alumnus, took part in a mini Dragon’s Den at SFU’s Surrey campus on Sept. 9. The advertising company sells high-definition ad space on napkins, which are supplied free of charge to businesses in Canada. The Ads on Naps team went […] Read More... |