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Beedie School of Business News

The following is an excerpt from the full article published in the Globe and Mail on May 23, 2014.

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Beedie School of Business News

Think of a typical MBA class. Does your mind’s eye see a class of smart, intense men? Well, you’d be wrong – if you were at the Beedie School of Business at Simon Fraser University. This year, the full-time MBA program – that classroom you were thinking of – is comprised, more than half, of females. (Who are equally smart and equally intense.)

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Beedie School of Business News

No one could ever accuse Alice Longhurst of being indecisive. In spring 2011 she was working at the Women’s Executive Network (WXN), with no plans to return to higher education. One month later, she was enrolling in the MBA program at SFU’s Beedie School of Business. The Beedie School of Business is the national education partner for WXN, and it was through her director-level position at the WXN in Toronto that Longhurst was first introduced […]

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Beedie School of Business News

Beedie School of Business MBA student Alannah Cervenko has accomplished a lot in the last year of her life. But as she prepares to move on from the MBA program to one of the world’s largest mining companies, she intends to use the experience she has gained from it in order to accomplish even more in the future. Cervenko graduated from UBC in 2006 with a degree in Psychology, before going on to work as […]

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Beedie School of Business News

Two graduate business students at Simon Fraser University are putting their business acumen to work for the benefit of young women hoping to make positive strides as future leaders, managers and entrepreneurs. Alannah Cervenko and Alice Longhurst, graduate students in the MBA program at Simon Fraser University, created the Graduate Business Women’s Council for the Beedie School of Business in 2011. To date, their primary focus has been raising awareness amongst the membership about upcoming […]

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Beedie School of Business News

Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo.

The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver.

By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.

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Beedie School of Business News

Contact: Derek Moscato, 778.782.5038; derek_moscato@sfu.ca Dixon Tam, dixon_tam@sfu.ca Michelle Cobb (Scotiabank) Phone: 778-327-5451 Email: michelle.cobb@scotiabank.com September 28, 2011 Scotiabank was today recognized with Simon Fraser University’s Nancy McKinstry award for leadership in diversity. The SFU Beedie School of Business corporate award, presented during a sold-out breakfast at the university’s Segal Graduate School campus in downtown Vancouver, recognizes an organization that exemplifies the values of diversity in the workplace. The Canadian bank was recognized for its core values, […]

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