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Beedie School of Business News

The Society for Consumer Psychology has selected Brent McFerran, W.J. VanDusen Associate Professor of Marketing at the Beedie School of Business, as a co-winner of its Early Career Award. The award recognizes McFerran’s scientific contributions to consumer psychology. Cassie Mogilner Holmes, Associate Professor of Marketing at UCLA Anderson School of Management, was also named as a co-winner of the award.

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