Whether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders.

Design thinking is defined as approaching management problems as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press.

Dunne, an award-winning management educator, author and consultant who is jointly appointed with the Rotman School of Management at the University of Toronto, joined Simon Fraser University earlier this year. He combines international experience as a senior executive with an outstanding record as an academic.


Rik Crutzen, a researcher from the Department of Health Promotion at the CAPHRI School for Public Health and Primary Care in the Netherlands, is a visiting scholar at the Beedie School of Business this year. He is working with award-winning Beedie School of Business faculty member Dianne Cyr on e-loyalty and website content issues in the context of health care and health promotion and marketing.