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Beedie Olympics

Beedie School of Business News

The inaugural Beedie Olympics that took place on July 7 at the Burnaby Campus of Simon Fraser University represented a first-ever student engagement initiative aimed to strengthen the Beedie community through the power of sport, as well as to raise money for the international humanitarian organization Right to Play.

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Beedie School of Business News

BURNABY, BC– As the world gears up for the forthcoming London Summer Games, a new Olympics tradition is also coming to SFU’s Beedie School of Business. The Beedie Olympics is a new student engagement initiative aimed to strengthen the Beedie community – and raise money for the global sporting charity Right to Play. The unique on-campus event will be the first of its kind to bring together faculty, alumni, and undergraduates through friendly competition. Through […]

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Beedie School of Business News

On the eve of London’s Summer Olympic Games, a business study from Simon Fraser University shows that the persistent effectiveness of ambush marketers leaves Olympic sponsors and those of other major sporting events particularly vulnerable – costing them not only their financial investment, but ultimately their customers.

Professors Leyland Pitt and Michael Parent from SFU’s Beedie School of Business examined data from the 2008 “Li Ning affair”, which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.

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