 | Beedie School of Business NewsStudy focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […] Read More... |
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 | Beedie School of Business NewsAnthony Chan’s long-term affiliation with the Beedie School of Business has given him a unique insight into the needs of the students – one that not only benefits those he teaches, but as the winner of the TD Canada Trust Distinguished Teaching Award for 2013, has undoubtedly benefited him too. Chan, a lecturer in Beedie’s Management Information Systems (MIS) area, actually studied for his undergraduate degree at Simon Fraser, where he majored in MIS. After […] Read More... |
 | Beedie School of Business NewsThe CIBC Centre for Corporate Governance and Risk Management at Simon Fraser University’s Beedie School of Business in partnership with the Shareholder Association for Research and Education (SHARE) hosted a meeting on February 28 welcoming delegates from the United Nation’s Principles for Responsible Investing (PRI) committee. On the agenda was the role of responsible investing in ensuring risk management and building healthy, sustainable capital markets. Daniel Shapiro, Dean of the Beedie School of Business, introduced […] Read More... |
 | Beedie School of Business NewsBeedie researchers help companies develop eco-appsSep 25, 2012At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […] Read More... |
 | Beedie School of Business NewsForbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London OlympicsJun 18, 2012The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […] Read More... |
 | Beedie School of Business NewsOn the eve of London’s Summer Olympic Games, a business study from Simon Fraser University shows that the persistent effectiveness of ambush marketers leaves Olympic sponsors and those of other major sporting events particularly vulnerable – costing them not only their financial investment, but ultimately their customers. Professors Leyland Pitt and Michael Parent from SFU’s Beedie School of Business examined data from the 2008 “Li Ning affair”, which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics. Read More... |
| Beedie School of Business NewsFew candidates for city council have taken to social media despite it being a great way to engage voters, according to one expert. “What surprises me more (than candidates’ lack of use) is that they haven’t realized the power of being able to tap into communities through social media,” said Michael Parent, a business professor at Simon Fraser University. Just seven of 19 candidates for city council have accounts on Twitter—an online social networking service allowing users to send and read short posts. Five have tweeted less than 50 times. Read More... |