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Professional sport is undeniably big business. Player contracts and sponsorship deals amount to tens of millions of dollars, with ticket sales, television rights and merchandising totaling billions. One could surmise, therefore, that sport commands a lot of attention in the way of academic research. However, Beedie School of Business associate professor Peter Tingling’s motivation for researching sport is a little less obvious. Rather than the business of professional sports, Tingling’s true research interests lie in […]

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