Media Matters – SFU Business in the News – March 19
Mar 19, 2010
How SFU Business fared in the news for the week ending March 19, 2010.
BC News
- Marketing prof Lindsay Meredith was in the Surrey-North Delta Leader, in a story that reported a first big success for Metro Vancouver Commerce, an agency set up to try to convert Olympic corporate visits into new investment here. Its first win, a $1-million Korean investment in a Surrey firm developing carbon-cleaning technology. Said Meredith: “For an extra million dollars, this is a hell of a good deal. This is the time you spend the extra money and don’t keep your hands in your pocket.” The Mission City Record also ran the story.
Education
The Globe and Mail’s online Campus2 section had several mentions of SFU:
- A story about MBAs with a biotechnology twist said in part: “Melissa McCrae, executive director of graduate programs at Simon Fraser University’s faculty of business administration, notes that many students who enroll in the school’s MBA in management of technology and biotechnology program have worked in research for some time and now want to move into the business side of their organization. SFU also sees students who are interested in becoming research program managers. . . .”
- A feature on courses on “real-world financial and investment issues” noted: “At Simon Fraser University, the 55 students in the one-year Master of Financial Risk Management program were chosen from about 300 applicants, says Anton Theunissen, academic director of graduate finance programs and an adjunct professor of finance at the university’s Segal Graduate School of Business. . . . ‘Going forward, we want to be a step ahead of changes in market sentiment … there is now a clear market appetite for financial risk management.’”
- And a feature on “EMBA courses shot through with green” included: “‘A lot of people used to think of sustainability as being a cost,” says Dr. Ed Bukszar, associate dean at the Segal Graduate School of Business at Simon Fraser University. Dr. Bukszar believes that view of sustainability is changing. ‘If you can develop sustainable technological advances, it will give you a long-term competitive advantage,’ he says, explaining that leading sustainable companies are able to build stronger brands, attract better people and charge a premium for their product.”
- Bukszar was also in a story about the various public rankings of MBA programs. “’It’s true that students do ask about our rankings. . . . Is it credible information? Sure, but it’s only one piece of information. The schools that are ranked well are all pretty good schools, but are they the only good schools? No.’ Prof. Bukszar says Simon Fraser puts on information sessions, attends MBA fairs and increasingly uses blogging. He acknowledges that ‘it’s complicated for students to figure out all the differences between programs without some kind of simplifying method. Rankings provide some of that simplification.’”