Media Matters – SFU Business in the News – July 9
Jul 12, 2010
How SFU Business fared in the news for the week ending July 9, 2010.
National and World News
- Marketing guru Lindsay Meredith of SFU Business was in a national Canadian Press story on the renaming of GM Place in Vancouver as Rogers Arena. He was also on the Early Edition show on CBC Radio and the Bill Good show on CKNW, saying it’s a savvy marketing move that will better position eastern-based Rogers in the Vancouver market.
The Canadian Press story added:
“Selling a building’s naming rights helps a team’s bottom line, but can erase some history, said Lindsay Meredith, a marketing professor at Simon Fraser University in Burnaby, B.C. ‘When a favourite landmark gets renamed, is something lost by that? Sure it is,’ said Meredith. ‘No question about it. That is a genuine identity that sport fans have associated with for many years. There is brand equity there as well. Suddenly, you wiped it out in one stroke.’”
Steven Kates, another marketing expert from SFU Business, was also on CKNW talking about the name-change, and how people will slowly get used to it.