Real-world problem-solving skills showcased in annual competitions

The annual PEAK and ELITE case competitions took place this summer at SFU Beedie. The events showcased the talent, critical thinking, and dedication of 166 participants who competed in front of a panel of judges.

Both competitions are organized by SFU Beedie’s Office of Student Experiences (OSE) to challenge students with real world business problems they must solve within a limited time. The competitions present hands-on opportunities for participants to strengthen their analytical, problem solving and presentation skills through experiential learning.

The PEAK case competition is designed for first and second-year SFU Beedie students and upper year transfer students with limited case competition experience. PEAK also invites students from other faculties and Fraser International College (FIC) to join the challenge. Participants worked over five days on a case related to food bank growth and expansion.

The ELITE case competition, on the other hand, offers a more advanced and challenging competition environment for senior business students to showcase their skills. The competition was re-formatted this year to reflect the style of international case competitions including three intense days where teams engaged in two cases. Sponsors NIKKI and Salesforce collaborated in developing the cases, and provided judging and networking support along with Gene Biomedical. These industry partnerships gave students the valuable opportunity to engage with the business community and alumni, enhancing their hands on experience solving real-world business challenges.

RESULTS

PEAK 2024

• 1st place: Obsidian Consulting (Queenie Chu, Navrose Cheema, Ryan Head, Rishaan Singh Parmar)
• 2nd place: Atlas Consulting (Ethan Ali, Jack Mutka, Emily Qin, Ethan Lauritzen)
• 3rd place: AGL Consulting (Gurjot Gill, Alexis Yew, Linh Cao)

ELITE 2024

Case I Winners
Teams had four hours to complete the case written by SFU Beedie alumni James Barker and BBA student Sandra Chen in collaboration with Salesforce.

• Summit Consulting (Andrew Novak, Gaurav Kakwani, Ramiz Sabahat, Andrew Bui)
• Sic Parvis Magna (Armaan Kaloty, Fatma Mohamed, Nigel Mathias)
• Landmark Consulting (Umair Subhani, Madhur Kapur, Julianna Graham, Sarah Gwynn)

Case II Winners
Teams had 15 hours to complete the case written by BBA students Alan Lam and Ryan Maclean, in collaboration with NIKKI leadership team. Faculty members Connie Liu and Simon Ford supervised.

• 1st place: Helios Consulting (Kylie Seto, Clayton Campbell, Catherine Ho, Jeremy Chen)
• 2nd place: Sic Parvis Magna (Fatma Mohamed, Nigel Mathias)
• 3rd place: ZVEZDA (Ana Kaur, Brian Wang, Sonakshi Rao)

Congratulations to the participants and winners, and special thanks to the sponsors, judges, volunteers, faculty, and staff members who contributed to making the PEAK and ELITE 2024 case competitions a tremendous success.

Learn more about case competitions at SFU Beedie.