Media Matters – SFU Business in the News – November 13
Nov 16, 2009
How SFU Business fared in the news for the week ending November 13, 2009.
National & World News
- Marketing prof Lindsay Meredith was in a Globe and Mail story on how Roots Canada and MasterCard plugged a new line of outerwear—“as Canada prepares to welcome the world” (to the 2010 Winter Olympics). It was, said the Globe, “ambush marketing . . . using the nation’s unprecedented interest in the Winter Games to sell products and services without paying the Vancouver Organizing Committee for the privilege.” Said Meredith: “An awful lot of people will connect Roots and the Olympics. VANOC can gnash their teeth, but as much as VANOC might think, they don’t own the word Canada.”
- Canwest News Service carried a story beginning: “Simon Fraser University business professor Rosalie Tung has, for the past 30 years, systematically studied international assignments: That is, how do companies select candidates for overseas postings, train them and assess their impact in a foreign setting?” Among her comments: “Currently, a lot of (North American) engineering programs enroll many students from India and China. If they find opportunities there that are better for themselves and their children, they will go back and work in these countries.”