Media Matters – SFU Business in the News – December 18
Dec 18, 2009
How SFU Business fared in the news for the week ending December 18, 2009.
BC News
- Metro’s Vancouver edition wrote about a Coquitlam mother of three text-happy teenagers who is challenging (costly) alterations to her cellphone contract by Rogers Wireless. “Edward Bukszar, a Simon Fraser University business professor, said the move is legal but risky for Rogers. ‘You always risk alienating customers when you change things like this regardless of the strategy they put behind it,’ Bukszar said. ‘Customers feel distanced from a company they’re expected to be loyal to.’”