Media Matters – SFU Business in the News – February 26
Feb 26, 2010
How SFU Business fared in the news for the week ending February 26, 2010.
2010 Olympics
- Oprah Winfrey sported a pair of those red Olympic mittens on her TV show—and The Canadian Press news agency wrote a national story that included this: “It’s another touchstone moment in the sudden rise of Canadian patriotism, said marketing professor Lindsay Meredith at Simon Fraser University. ‘Finally, it looks like Canadian nationalism has come out of the closet,’ he said.”
- The Vancouver Sun looked at the sales of Olympic merchandise, with huge lineups and frenzied buying at the Hudson’s Bay and Roots stores. “Roots and The Bay both deny any suggestion of a special Olympic rivalry between them. But Simon Fraser University marketing Prof. Lindsay Meredith said each company is going flat out to grab as many customers as they can before they reach the other guy’s doors. “’It’s like salmon fishing. If you can hit that magic 20 minutes when they’re biting, they’ll jump into the boat. If they’re not biting, you’re screwed.”