SFU Business professor Leyland Pitt wins American Marketing Association Innovation in Education Marketing prize

Leyland Pitt, Professor of Marketing in the Faculty of Business Administration at Simon Fraser University, has been awarded the 2010 Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education. The teaching prize is given annually by the American Marketing Association (AMA).

Pitt won for his marketing classroom proposal entitled “Case Teaching in the Age of Technological Sophistication.”  The competition was open to full-time marketing educators who are also members of the AMA, and who have designed an innovative method of teaching marketing students or have devised significant classroom innovation.

This year’s award was given after a rigorous review process with nine judges and two rounds of candidates. Curriculum innovations by Pitt – including teaching marketing cases via technology, writing marketing cases via technology, and teaching cases in Second Life — were all cited by the judging panel. He will receive his award, and will present his material, at the AMA Summer 2010 Educators’ Conference in Boston this summer.

The American Marketing Association’s Teaching and Learning Special Interest Group — in partnership with Pearson Prentice Hall and Solomon, Marshall, Stuart — conducts the annual competition to recognize innovative excellence in the marketing classroom. The competition provides a forum for outstanding teachers to share their classroom innovations with colleagues from around the world.

Professor Pitt has won many awards for teaching excellence, including the Dean’s Teaching Honour Roll at SFU Business; MBA Teacher of the year at Copenhagen Business School, Denmark; Best Professor of Program, Joint Executive MBA, University of Vienna and Carlson School of Management at University of Minnesota. In 2002, he was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2006 he was awarded the TD Canada Trust award for outstanding teachers.