PhD Student Receives BBM Scholarship from the Canadian Association of Broadcasters

PhD Student, José Mora has been selected as the recipient of the 2008 BBM Scholarship and will receive a commemorative certificate and a cheque for $4000 at the Canadian Association of Broadcasters Gold Ribbon Awards Breakfast on November 4, 2008.

The scholarship was established to recognize a student enrolled in a graduate studies program whose interest lie in the measurement of electronic media and consumer related behaviours.

BBM Canada, Sondages BBM in Québec, is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. They provide broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies. Their sophisticated data tracking and measurement technologies and services gather relevant information on audience behaviours during and after broadcasts, giving their members business critical insights into the impacts of broadcast content and consumer behaviours. By providing important audience and consumer behaviour information and intelligence, they enable broadcasters and advertisers to deliver high quality and relevant programming that meets the clearly defined needs and wants of Canadians.