Beedie PhDs lead the field at Academy of Marketing Science conference in Atlanta

From left to right: Adam Mills, Anjali Bal, Kirk Plangger and Colin Campbell at the Academy of Marketing Science Cultural Perspectives in Marketing Conference.

Four PhD students from the Beedie School of Business played prominent roles at a prestigious Marketing Science conference held in Atlanta, Georgia recently.

Current Beedie PhD students Adam Mills and Kirk Plangger were joined by Beedie PhD alumni Anjali Bal and Colin Campbell at the Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference. The conference ran from August 28 to September 1, with a theme of Thriving in a New World Economy.

The group played a number of important roles at the conference, with all four presenting papers, chairing track meetings and acting as reviewers. Prior to the conference opening, Mills and Plangger were awarded AMS Fellowships, with Plangger also going on to act as Proceedings Editor for the event.

Campbell has held a number of roles with the AMS in recent years. He currently acts as the Academy’s vice-president of social-media and has previously coordinated the Academy’s doctoral students consortium.

All four of the group will once more fly the flag for the Beedie School of Business when they attend the AMS’s major annual conference, to be held in Monterey, California in May next year, where they will again chair track meetings.

Colin Campbell is currently a lecturer in Marketing at Monash University in Melbourne, Australia, after defending his PhD at the Beedie School of Business in December 2010. He will begin a position as Assistant Professor of Marketing at Kent State University in Ohio in January 2013.

Anjali Bal successfully defended her PhD in June this year and is now Assistant Professor of Marketing at Dominica University in San Francisco.

The AMS is an international, scholarly professional organization and one of the world’s largest academic marketing bodies. In addition to its major annual conference, it holds two biennial conferences, the Cultural Perspectives in Marketing Conference, and the World Marketing Congress.

For more information on the Academy of Marketing Science, visit www.ams-web.org/index.cfm.