Beedie social media research scores twice in ScienceDirect’s Top 25 Hottest Articles

The latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research.

The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media.

Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media”. The research states that understanding social media is becoming an increasing priority for managers, and was authored by the Beedie team of Jan Kietzmann, Ian McCarthy, Kristopher Hermkens and Bruno Silvestre.

Meanwhile, at number 16 in the rankings is the article, “Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy”. The article was authored by Leyland Pitt, Kirk Plangger and Daniel Shapiro from the Beedie School of Business, and Pierre Berthon from Bentley University’s McCallum Graduate School of Management, and reveals how international marketers can harness social media in today’s evolving marketing landscape.

ScienceDirect is a full-text scientific database, which offers journal articles and book chapters from more than 2,500 peer-reviewed journals and more than 11,000 books. It compiles lists of the top 25 Hottest Articles in a variety of subjects, ranging from arts and humanities, to veterinary medicine.

In addition to conducting leading research on the topic, The Beedie School of Business has a strong track record of using social media as a tool for engagement. Last year saw the School recognized as the most influential Canadian business school by prominent social media metric Klout, while Beedie professor Ian McCarthy was named on Business Insider’s prestigious list, “54 Smart Thinkers Everyone Should Follow on Twitter”.

To view the list in full, visit http://top25.sciencedirect.com/subject/business-management-and-accounting/4/archive/41/.