Colin Campbell receives SFU’s Dean of Graduate Studies Convocation Medal

Colin Campbell, who recently completed his doctorate in business administration at the Beedie School of Business and is now a marketing lecturer at Monash University in Melbourne, Australia, has been selected as the 2011 recipient of the prestigious Simon Fraser University Dean of Graduate Studies Convocation Medal.

The Dean’s Medal recognizes the graduating students from each faculty that place in the top five percent of their class based on their cumulative grade point averages.

Campbell, who also completed his Bachelor of Business Administration at Simon Fraser University, conducted extensive research with faculty supervisor and Beedie marketing professor Leyland Pitt and other Beedie professors in the effects and implications of consumer generated advertising and social media.

Campbell has been published in several peer-reviewed journals and has presented at numerous international conferences. Recent research looked into the new wave of consumers who tinker and alter their products, including proprietary technology offerings such as the iPhone. Another study, published in the spring issue of Journal of Advertising and entitled, Understanding Consumer Conversations Around Ads in a Web 2.0 World, shows how conversations around ads in digital media can be mapped and interpreted.

At Simon Fraser University,  Campbell was the recipient of other noteworthy honours including the Social Sciences Research Council of Canada PhD Fellowship and the Simon Fraser University Graduate Fellowship Award.