KPMG wins SFU Business diversity award
Sep 29, 2010
Sept. 29, 2010 Simon Fraser University Public Affairs/Media Relations (PAMR) 778.782.3210 www.sfu.ca/pamr Contact: Derek Moscato, 778.782.5038; derek_moscato@sfu.ca Marianne Meadahl, PAMR, 778.782.3210 KPMG wins SFU Business diversity award KPMG, one of Canada’s leading professional services firms, was recognized today with Simon Fraser University’s Nancy McKinstry award for leadership in diversity. The SFU corporate award, presented during a sold-out breakfast at the university’s Segal Graduate School of Business in Vancouver, recognizes an organization that exemplifies the values […]More...
Facial images in website design boost customer trust and profits: SFU Business research
Oct 22, 2010
October 22, 2010 Award-winning research from Simon Fraser University into the crucial role of design in e-commerce websites shows that the representation of the human face can have a big impact on customer experience and loyalty — and ultimately, the bottom line. Since 2002, SFU Business professor Dianne Cyr has examined various elements of website design from the perspective of cultural and gender values, including the business implications of how websites are treated visually. This […]More...
New study shows Canadian boards not reflecting country’s diversity
Oct 21, 2010
Vancouver, BC, October 21, 2010 – Some sobering findings on the lack of diversity on the boards of large Canadian companies were released today in the Canadian Board Diversity Council’s Annual Report Card. From the number of women holding directorships – about one-in-seven – to the number of visible minorities (just over five per cent) to the less than one per cent Aboriginal Peoples, FP 500 boardrooms are not reflective of the broader population of […]More...
Media Matters – SFU Business in the News – Oct. 15, 2010
Oct 19, 2010
How SFU Business fared in the news for the week ending Oct. 15, 2010. Business and Economy The Vancouver Sun reported: “Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and […]More...
Putting a human face on e-commerce
Oct 18, 2010
Putting a human face on e-commerce By Scott Simpson, Vancouver Sun Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and as evoking both warmth and social presence when those sites […]More...
Media Matters – SFU Business in the News – October 8, 2010
Oct 12, 2010
How SFU Business fared in the news for the week ending Oct. 8, 2010. The Vancouver Sun also told readers how the B.C. Liberals “plan to sell the (HST) tax with a ‘lunchroom’ PR campaign rather than a slick TV advertising blitz.” SFU marketing prof Lindsay Meredith was in the story: “Taxpayers love to hear how you are going to cut back the overall cost of the burden of government. So I certainly would be focusing […]More...
SFU PhD student receives Experiential Classroom’s Outstanding Teacher award
Oct 6, 2010
October 6, 2010 A PhD student from SFU Business has received the Outstanding Teacher Award from a globally recognized university clinic devoted to teaching in the area of entrepreneurship. Kirk Plangger, a marketing PhD student at Simon Fraser University, attended the Experiential Classroom program at the Spears School of Business, Oklahoma State University from September 23 to 26, where he garnered the prize. Most of the participants in attendance were PhDs and seasoned university teachers from North […]More...
SFU’s Master of Financial Risk Management program profiled in Metro
Oct 6, 2010
As the business world becomes more specialized, students would do well to consider options like Simon Fraser University’s Master of Financial Risk Management program. To download a copy of the complete article printed in the Tuesday, September 21, 2010 issue of Metro News Vancouver, click here.More...
Business prof teaches sustainable practices
Oct 5, 2010
Stephanie Bertels teaches her students to go the extra mile when it comes to integrating sustainability into business practices. An assistant professor of business, Bertels is teaching two undergraduate courses—Sustainable Innovation (BUS453) next spring and Managing for Sustainability (BUS489) next summer—along with an MBA class in sustainability. “There’s more and more happening at the business school related to sustainability,” she says. “Our students have told us this is a priority and we are responding by […]More...
Ambush marketing research wins best paper prize
Oct 1, 2010
Research from SFU Business professors Leyland Pitt and Michael Parent on the implications of ambush marketing at global-scale sporting events has garnered a notable award from the journal Business Horizons. Entitled “Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,” the research has won the Business Horizons/Elsevier Publishing Prize for the journal’s “Best Article” published in 2010. The article was co-written with Pierre Berthon of Bentley University in Boston, and Peter Steyn of Sweden’s […]More...