Media Matters – SFU Business in the News – February 4, 2011
Feb 07, 2011
How SFU Business fared in the news for the week ending February 4, 2011.
Bauer Goes Public
- Strong brand power in Canada should make hockey-equipment Bauer a popular buy when the company goes public, said SFU marketing expert Lindsay Meredith. “The advantage of that kind of a market – and this doesn’t apply to a lot of products out there – is that if you get these kids hooked at a young age … that will follow them through a good part of their life,” he told the Canadian Press. “All of that represents equipment sales.”
Full story: http://i.sfu.ca/GOGpGL
Sexy Lingerie Ads
- Liberal leader Michael Ignatieff admitted that he was “an absolute fan of lacy lingerie” after someone discovered a lingerie company was linked to Canada Post’s website. But he also said it was inappropriate that Canadians could access photos from the company via a shopping tool provided by the Crown corporation’s website. SFU marketing expert John Peloza told The National Post that Canada Post overreacted.
Full story: http://i.sfu.ca/fbRcUe
Also in the News
- National Chess Master and SFU student Maxim Doroshenko is the 2011 B.C. Active Chess champion and he’s using his chess skills to build business connections. “I believe chess can play a big strategic role in helping me achieve my business career goals in Canada,” Doroshenko said inThe Vancouver Sun. “When I moved here, nobody knew me. But since resuming competitive chess playing, I now get lots of emails from chess amateurs and many invites to events. Chess is one of the best ways I can connect with people and build my business network.”
- The Surrey-North Delta Leader wrote a story about an article written by SFU Business researchers slated for spring publication in the management journal Business Horizons. The researchers, which included associate professor Michael Parent, said companies have to focus on “increasing two-way engagement through social media channels” with consumers.
Full story: http://i.sfu.ca/nIkfwi