Media Matters – SFU Business in the News – June 12
Jun 12, 2009
How SFU Business fared in the news for the week ending June 12, 2009.
National News
- Marketing prof Lindsay Meredith was in the Globe and Mail in a story about Coca-Cola’s plans to paint itself green for the 2010 Winter Olympics, and to promote its PlantBottle, its new eco-friendlier container made in part from sugar cane and molasses.
Said Meredith: “Taking advantage of the Olympic spotlight to highlight the company’s eco-friendly moves makes good sense. Anything you can wrap in green is going to sell. The Olympics is an ideal venue to play this card. The trick is to showcase something—just saying ‘We’re Coca-Cola’ doesn’t cut it.”
Meredith was also in Business in Vancouver, talking about the bankruptcy of General Motors, a key sponsor of the 2010 games. And he wondered aloud how long General Motors Place will continue to be called that. The name is covered by an $18.5-million deal through 2015. “If bankruptcy creditors come in and say I want that cash, then just watch how quickly that name will fly off.”
BC News
- Andrey Pavlov of SFU Business did interviews on two radio stations, CKNW and News1130, on Vancouver’s plans to limit parking spots in new downtown developments, to encourage alternate transportation methods. Pavlov called it “central planning at its absolute worst.
Education
- The Province reported the appointment of Daniel Shapiro as dean of SFU’s faculty of business administration. “Shapiro has been a passionate teacher and active researcher for more than 30 years, including 17 years at SFU. He has served in various administrative roles, including director of executive programs, associate dean and director of the CIBC Centre for Corporate Governance and Risk Management.”