Media Matters – SFU Business in the News – June 18

How SFU Business fared in the news for the week ending June 18, 2010.

World Cup Soccer

• The Globe and Mail quoted SFU Business prof Leyland Pitt in a story about an ambush-marketing stunt at a FIFA World Cup soccer game. More than 30 women stripped down to orange mini-dresses—in a promotion for orange-themed Dutch brewery Bavaria NV.
  Said Pitt: “I can see lots of [particularly Dutch] fans seeing this as a victory of the little guys over the giants.” Such as Budweiser, an official cup sponsor.
  Pitt also said: “I think FIFA and the South African police have made fools of themselves. You’d have thought the South African police had better things to do than arrest a whole bunch of pretty girls in orange dresses.”
  The Globe story also ran on CTV.
  And Pitt also appeared on CFAX Radio Victoria.

BC News

• David Thomas, international management prof in SFU Business, talked to CFAX Radio, Victoria, about the significance of the numerous work-related suicides and labour protests that are now gripping a once-acquiescent population in China.