Media Matters – SFU Business in the News – March 26
Mar 29, 2010
How SFU Business fared in the news for the week ending March 26, 2010.
National & World News
- A National Post story on corporate social responsibility quoted John Peloza of SFU Business: “’The bottom line for why companies should do it is because it makes financial sense,’” Prof. Peloza says, noting there is a small positive correlation between corporate responsibility and profits. For this to work, he says the company needs to strike a balance between corporate responsibility and the drive for profits.”