Media Matters – SFU Business in the News – November 20
Nov 23, 2009
How SFU Business fared in the news for the week ending November 20, 2009.
National News
- Marketing prof Lindsay Meredith was another SFU expert in the Globe and Mail, in a story on Coca-Cola’s “PlantBottle,” a plastic bottle in which 30 per cent of the material comes from sugar cane and molasses, instead of from petroleum-based plastic. “The combination of a straightforward line—a bottle ‘made from plants’—and additional information to demonstrate the thing is real and not just image-peddling is a smart combination, said Lindsay Meredith, a marketing professor at Simon Fraser University. “’There can be a detailed explanation attached, on a website or something, but first you’ve got to nail it down to a sound bite,’ Prof. Meredith said.”