Media Matters – SFU Business in the News – September 25
Sep 28, 2009
How SFU Business fared in the news for the week ending September 25, 2009.
National & World News
- Marketing prof Lindsay Meredith spoke with The Canadian Press about the resumption of the Braidwood inquiry into the death of Robert Dziekanski, who was Tasered by RCMP at Vancouver International Airport in 2007. Meredith’s message to the RCMP: “Apologize and tell the public exactly what you have changed in corporate policy to make sure nobody else get Tasered to death.” Meredith also spoke with The Canadian Press about the marketing of coffee around the 2010 Olympics. Coca Cola has the beverage contract, which includes its Far Coast coffee, tea and cocoa brand.
- SFU Business prof Peter Tingling wrote a guest column in the Financial Post section of National Post, saying what General Motors really needs “is not more hope, handouts and subsidies, but a plan that reflects what it is, what it represents and how it is going to compete.” He added: “GM must rebuild its reputation with after-sales service and warranties. Second, future markets are critical.”
BC News
- Lindsay Meredith of SFU Business was in The Vancouver Sun in a story about how imported bulk wine is being labelled and sold as BC wine. Said the marketing prof: “Do consumers have a right to be annoyed? You’re damn right they do. And it’s certainly doing no long-term good for the B.C. wineries because these other products are undercutting wines that are actually vinted in British Columbia fair and square.”
Education
- The Sun also looked at enrolment in MBA programs, and quoted Ed Bukszar, associate dean of SFU’s Segal Graduate School of Business: “When the economy is bad, it’s a good time to go back to an MBA program.” He said Segal has about 350 students this year, including 35-40 PhD students, which represents an enrolment increase of about 25 per cent.