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Forbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London Olympics
Jun 18, 2012
The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […]More...
New study examines similar traits of CEOs and NHL general managers
Jun 11, 2012
Peter Tingling says the NHL is fertile ground for studying the role of turmoil in management decision-making. “It’s not just an abstract question. CEO turnover at large companies is at 14 per cent and more and more CEOs are being shown the door. Yahoo and HP of course have both had a series of CEOs but other companies such as Samsung, Wal-Mart, Sony and Rim have also made changes.” Tingling will present a paper on the study, New Job, Old Job: Does job security help or hinder decision making? at the Administrative Sciences Association of Canada (ASAC) annual conference in St. John’s Newfoundland on June 11.More...
Beedie School of Business maintains top Klout score
Jun 7, 2012
For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […]More...
London Summer Games sponsors risk loss to ambush marketers: Beedie study
Jun 5, 2012
On the eve of London's Summer Olympic Games, a business study from Simon Fraser University shows that the persistent effectiveness of ambush marketers leaves Olympic sponsors and those of other major sporting events particularly vulnerable – costing them not only their financial investment, but ultimately their customers. Professors Leyland Pitt and Michael Parent from SFU’s Beedie School of Business examined data from the 2008 “Li Ning affair”, which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.More...
Beedie School maintains AACSB accreditation
Apr 11, 2012
The Beedie School of Business at Simon Fraser University is pleased to announce that it has maintained its accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for a period of five years. The business school, with campuses in Burnaby, Surrey and downtown Vancouver, is home to Canada’s first Executive MBA program and one of Canada’s largest undergraduate programs. It was first accredited by AACSB in 2006. Since that time, it has continued to grow its reputation as one of the country’s leading teaching and learning settings, and for producing global-class research for the knowledge economy.More...
Tom Lawrence appointed as inaugural W.J. VanDusen Professor at Beedie School of Business
Aug 18, 2011
Tom Lawrence, a professor at the Beedie School of Business at Simon Fraser University, has been appointed as the school’s inaugural W.J. VanDusen Professor. The newly-created professorship focuses on scholarship that is relevant to the growth, renewal and diversification of business and economic activity in British Columbia – and outreach activities that disseminate academic research.More...