News
Tickets on sale now for the 2011 SFU Nancy McKinstry Awards for Leadership in Diversity
Aug 18, 2011
The Beedie School of Business at Simon Fraser University is proud to host the SFU – Nancy McKinstry Awards for Leadership in Diversity at the Segal Graduate School on September 28, 2011. The awards recognize those who have shown exemplary leadership in advancing the cause of diversity in business. Last year tickets for this inspirational breakfast sold out in less than two weeks, so be sure to contact Alicia Hebner at cerem1@sfu.ca. A corporate award will more »More...
SFU study wins “Best Case Study Award” at Academy of Marketing Conference
Aug 17, 2011
A case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled "Marketing S#*t My Dad Says" – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July.More...
The Peak: Beedie School of Business launches first iPhone app
Aug 17, 2011
From The Peak, SFU’s Student Newspaper: Vol. 138, Issue 13 August 01, 2011 By Jennifer Bednard SFU’s Beedie School of Business is jumping headfirst into the twenty-first century with its own iPhone app, created, and desgined by SFU students. The project, prepared for CUS 338: Foundations of Innovation, was developed by a group of students from the Beedie School and the computer science department, including Charlene Adomako, Randy Tarampi, Justin Horacsek, Kyle Krystalowich, and Justin more »More...
Social graces smooth the way for business, says etiquette specialist
Aug 11, 2011
Carey McBeth, a Vancouver-based etiquette trainer who has worked with both graduate and undergraduate students at the Beedie School of Business, was the recent subject of a Vancouver Sun profile. In addition to her work in higher education, she has also been an instructor at The Protocol School of Washington, in Washington, D.C. McBeth, according to Sun reporter Darah Hansen, “agreed to meet The Sun at Tableau to share some essential tips to help you more »More...
Social media the focus of new undergrad course at Beedie School of Business
Jul 29, 2011
by Jevta Lukic As Twitter and Facebook increasingly become topics of conversation in many company boardrooms, undergraduate business students at SFU’s Beedie School of Business are also focusing on social networking in a management context. This fall, they will enjoy a unique course offering that explores the intersection of social media and business strategy. Entitled Business 495: Social Media & Business, the course strives to develop students’ understanding of how social media is used by more »More...
Italian business students trade high finance for high fashion
Jul 28, 2011
SFU, Milan’s Università Bocconi team up to learn about B.C.’s fashion-design industry by Brian Morton, Vancouver Sun VANCOUVER – So what can Vancouver teach a group of business students from Italy’s fashion capital, Milan, about the fashion industry? A lot, apparently.More...
Flash Mobs in retail environment impact consumer experience, but not willingness to pay: Beedie study
Jul 27, 2011
by Jevta Lukic As six professional opera singers erupted in a surprise performance at Vancouver’s Granville Island Market last June – a scene akin to the Flash Mob viral videos that are so popular on YouTube – researchers from the Beedie School of Business were quietly deconstructing the scene as part of a wider academic study. The field experiment was organized by Philip Grant, an operatic tenor and then-MBA student at SFU’s Beedie School of more »More...
Experience Beedie highlights student life for SFU business students
Jul 25, 2011
A new video-based social media campaign from Simon Fraser University’s Beedie School of Business will underscore the rich student life that flourishes at the West Coast institution. The initiative, entitled Experience Beedie, will deliver video profiles of Beedie undergraduate and graduate students to venues such as YouTube and Facebook.More...
Now accepting applications for the 3rd CIOCAN Leadership Development Program starting September 2011
Jul 25, 2011
“The quality of the instruction was first class, and the overall cohesiveness of the program was impressive. The amount of prep and assignment work struck the right balance – not so onerous that you were dreading the next class. I have come away with many new insights and will definitely recommend the program to colleagues…in fact, I already have!” Director, Business Solutions, Information Services (previous program participant)More...
Business students descend upon iconic Canadian luxury retailer
Jul 21, 2011
Undergraduate students from SFU’s Beedie School of Business and Italy’s Università Bocconi from the fashion capital of Milan joined forces to engage with iconic Canadian retailer Holt Renfrew on July 20. Holt’s, as it is often referred to as, is a chain of high-end department stores located across Canada. The chain was founded in 1837 in Quebec City.More...