News
SFU grads help indecisive consumers with QuikPiq iPhone app
May 17, 2011
By Gillian Shaw, Vancouver Sun Can’t decide which dress looks best? What phone to buy? Poll your friends to vote -there’s an app for that. QUIKPIQ, IPHONE, FREE From Simon Fraser University grads, an app that’s perfect for the indecisive shopper. Or anyone else who’d like to get suggestions from their social network before they decide to buy a dress, go with a new hair colour -or as in the case of one enterprising musician, more »More...
Beedie School’s Career Management Centre: going above and beyond
May 13, 2011
The Beedie School of Business’ Career Management Centre (CMC) is a busy place. Each semester, staffers offer a dizzying array of career resources, workshops and employer networking events to undergraduate and graduate students, and recent alumni. They also manage initiatives and programs that connect the business school to a growing number of local, national and international employers. Their mission: to provide exceptional career-management services through comprehensive education, advising and coaching, and by establishing connections between students, more »More...
Consumers take control of brands on social media with ‘mutant ads’
May 12, 2011
By Laura Kane, Vancouver Sun Sites such as YouTube host videos that often reveal public perception — good or bad A commercial shows a young woman extolling the rich flavour of Starbucks’ Frappuccino. “I don’t know anybody who doesn’t love a frappuccino on a hot summer day,” she gushes. Then a frown. A frappuccino just costs so darn much. How much? Well, enough to feed a child in a Sudanese refugee camp for a week, more »More...
SFU Beedie study: “Mutated Advertising” thrives in Web 2.0 World
May 6, 2011
VANCOUVER– The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A new study from Simon Fraser University argues that this new wave of digital advertising – user-generated ads that are posted more »More...
Prof. Gervase Bushe discusses the state of leadership training in Metro Vancouver with BC Business Magazine
May 5, 2011
The leadership training industry is one to watch for in British Columbia, notes a newly-published article in the May edition of BC Business Magazine. Gervase Bushe, Professor of Leadership and Organization Development at the Beedie School of Business and an internationally recognized scholar in organizational development, talked to the province’s business periodical about how Vancouver stacks up against other regions in this growth area for organizations. An excerpt from the article follows: “Training is big more »More...
Young entrepreneurs vie for national awards
May 5, 2011
Contact: Kyle Krystalowich, 604.961.6740; president@sifesimonfraser.com Marianne Meadahl, PAMR, 778.782.3210;marianne_meadahl@sfu.ca May 4, 2011 For weeks, students from Simon Fraser University’s Students in Free Enterprise (SIFE) group have been polishing presentations – efforts they hope will give them an edge at the Advancing Canadian Entrepreneurship (ACE) competition May 9-11 in Toronto. “We’re feeling confident,” says Kyle Krystalowich, SIFE’s outgoing president, after their final formal practice at SFU Surrey. “The process is really helping us to fine tune our presentations. It’s more »More...
Call for Nominations for 2011 SFU Nancy McKinstry Awards for Leadership in Diversity
Apr 26, 2011
The 2011 SFU Nancy McKinstry Awards for Leadership in Diversity is issuing a call for nominations for the Corporate Diversity Award. Nominations are open to all companies with operations in British Columbia, and recognizes one that excels in the area of diversity. The winner of the Corporate Diversity Award will be announced at the awards breakfast. Nominations and finalists will be confidentially held and resubmitted with future nominations for a period of two years. Nominees more »More...
Judy Estrin speaks about the Innovation Ecosystem
Apr 20, 2011
On April 6, 2011, Judy Estrin, CEO of JLABS, was the keynote presenter at a special presentation hosted by the Beedie School of Business in collaboration with the Whistler Foundation. The event, which took place at the Segal Graduate School campus in downtown Vancouver, was attended by a number of industry leaders from the Vancouver technology and entrepreneurship communities.More...
Beedie School of Business enjoys growing Klout on Twitter
Apr 14, 2011
VANCOUVER— The Beedie School of Business at Simon Fraser University – @sfubeedie – lays claim to the highest-rated Klout score among Canadian business schools – positioning it as a leader for social media influence and impact. Increasingly, universities and other post-secondary institutions are being measured for social media influence by Klout scores, considered by many as the “gold standard Twitter ranking system.” Klout measures influence by using a number of data points from Twitter, including more »More...
Understanding social media ecosystem top priority for middle managers: SFU Beedie research
Apr 13, 2011
VANCOUVER– Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to researchers from Simon Fraser University’s Beedie School of Business, social media sites — including Facebook, Twitter, LinkedIn and more »More...